{"product_id":"the-admans-dilemma-from-barnum-to-trump-paperback-softback-9781487522988","title":"The Adman's Dilemma; From Barnum to Trump (Paperback \/ softback) 9781487522988","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Adman's Dilemma\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom Barnum to Trump\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Rutherford (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487522988\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 August 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e480 pages\u003cbr\u003e22.9 x 15.2 x 2.5 cm, 0.7 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Through a selective, chronological succession of literary and film\/television analysis…Rutherford traces the evolution of the American adman (later accompanied by the adwoman, though not quite as late as one might assume) from an opportunistic, showboating rascal to today\u0026amp;#x2019;s somewhat more sinister and thoroughly institutionalized figure.\"\u003c\/p\u003e - Eric J. Ianelli (Times Literary Supplement, Jan 25 2019) \u003cp\u003e\"Rutherford\u0026amp;#x2019;s discussions of a final burst of creative energy in the 1960s and the subsequent waning of the ad maker in a world of pure images and brand imperialism are fascinating prequels to a cultural turn through which we are still wandering.\"\u003c\/p\u003e - Mitch Johnston, University of Toronto (\u003cem\u003eUniversity of Toronto Quarterly: Letters in Canada 2018\u003c\/em\u003e)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cem\u003eThe Adman\u0026amp;#x2019;s Dilemma\u003c\/em\u003e is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. \u003c\/p\u003e \u003cp\u003eThe biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman\u0026amp;#x2019;s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Adman\u0026amp;#x2019;s Dilemma\u003c\/i\u003e, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: Enter \"Don Draper\" \u003cbr\u003ePrelude: The Con-Man, the Adman, and the Trickster\u003cbr\u003e1. The Huckster\u0026amp;#x2019;s Game \u003cbr\u003e2. The Rise of the Advertising Agent\u003cbr\u003e3. Chronicles of Struggle\u003cbr\u003e4. A Worrisome Hegemony                  \u003cbr\u003e5. The Gospel of Creation\u003cbr\u003e6. A Tyranny of Signs\u003cbr\u003eConclusion: Deception and Its Discontents\u003cbr\u003eAfterword: The Triumph of the Huckster \u003cbr\u003eThe Moral of the Biography\u003cbr\u003eEndnotes\u003cbr\u003eName Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Toronto Press","offers":[{"title":"Brand New","offer_id":52595499598104,"sku":"9781487522988","price":28.26,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-admans-dilemma-from-barnum-to-trump-paperback-softback-9781487522988","provider":"Freshly Printed Books","version":"1.0","type":"link"}