{"product_id":"text-as-data-computational-methods-of-understanding-written-expression-using-sas-hardback-9781119487128","title":"Text as Data; Computational Methods of Understanding Written Expression Using SAS (Hardback) 9781119487128","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eText as Data\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eComputational Methods of Understanding Written Expression Using SAS\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBarry DeVille (Author), Gurpreet Singh Bawa (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119487128, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 October 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e22.9 x 15.5 x 2.5 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eText As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R\u0026amp;D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. \u003ci\u003eText as Data: Computational Methods of Understanding Written Expression Using SAS \u003c\/i\u003epresents an overview of text analytics and the critical role SAS software plays in combining linguistic and quantitative algorithms in the evolution of this dynamic field.\u003c\/p\u003e \u003cp\u003eDrawing on over two decades of experience in text analytics, authors Barry deVille and Gurpreet Singh Bawa examine the evolution of text mining and cloud-based solutions, and the development of SAS Visual Text Analytics. By integrating quantitative data and textual analysis with advanced computer learning principles, the authors demonstrate the combined advantages of SAS compared to standard approaches, and show how approaching text as qualitative data within a quantitative analytics framework produces more detailed, accurate, and explanatory results.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the role of linguistics, machine learning, and multiple data sources in the text analytics workflow\u003c\/li\u003e \u003cli\u003eUnderstand how a range of quantitative algorithms and data representations reflect contextual effects to shape meaning and understanding\u003c\/li\u003e \u003cli\u003eAccess online data and code repositories, videos, tutorials, and case studies\u003c\/li\u003e \u003cli\u003eLearn how SAS extends quantitative algorithms to produce expanded text analytics capabilities\u003c\/li\u003e \u003cli\u003eRedefine text in terms of data for more accurate analysis\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book offers a thorough introduction to the framework and dynamics of text analytics—and the underlying principles at work—and provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. The treatment begins with a discussion on expression parsing and detection and provides insight into the core principles and practices of text parsing, theme, and topic detection. It includes advanced topics such as contextual effects in numeric and textual data manipulation, fine-tuning text meaning and disambiguation. As the first resource to leverage the power of SAS for text analytics, \u003ci\u003eText as Data\u003c\/i\u003e is an essential resource for SAS users and data scientists in any industry or academic application. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eChapter 1 Text Mining and Text Analytics 3\u003c\/p\u003e \u003cp\u003eChapter 2 Text Analytics Process Overview 15\u003c\/p\u003e \u003cp\u003eChapter 3 Text Data Source Capture 33\u003c\/p\u003e \u003cp\u003eChapter 4 Document Content and Characterization 43\u003c\/p\u003e \u003cp\u003eChapter 5 Textual Abstraction: Latent Structure, Dimension Reduction 73\u003c\/p\u003e \u003cp\u003eChapter 6 Classification and Prediction 103\u003c\/p\u003e \u003cp\u003eChapter 7 Boolean Methods of Classification and Prediction 125\u003c\/p\u003e \u003cp\u003eChapter 8 Speech to Text 139\u003c\/p\u003e \u003cp\u003eAppendix A Mood State Identification in Text 157\u003c\/p\u003e \u003cp\u003eAppendix B A Design Approach to Characterizing Users Based on Audio Interactions on a Conversational AI Platform 175\u003c\/p\u003e \u003cp\u003eAppendix C SAS Patents in Text Analytics 189\u003c\/p\u003e \u003cp\u003eGlossary 197\u003c\/p\u003e \u003cp\u003eIndex 203\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer science [\u003ca title=\"See our other books on Computer science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20science%20%5BUY%5D%22\"\u003eUY\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52428606210328,"sku":"9781119487128","price":42.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119487128.jpg?v=1784681188","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/text-as-data-computational-methods-of-understanding-written-expression-using-sas-hardback-9781119487128","provider":"Freshly Printed Books","version":"1.0","type":"link"}