{"product_id":"ten-types-of-innovation-the-discipline-of-building-breakthroughs-paperback-softback-9781118504246","title":"Ten Types of Innovation; The Discipline of Building Breakthroughs (Paperback \/ softback) 9781118504246","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTen Types of Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Discipline of Building Breakthroughs\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLarry Keeley (Author), Helen Walters (Author), Ryan Pikkel (Author), Brian Quinn (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118504246, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 April 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.6 x 18.5 x 1.8 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"The most pleasing thing is the fresh way it presents its subject.??The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.??It crowns an effective and engaging approach to the subject.\" (\u003cem\u003eElite Business,\u003c\/em\u003e June 2013) \u003c\/p\u003e\n\u003cp\u003e\"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place.\" (\u003cem\u003eStart Your Business,\u003c\/em\u003e October 2013)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eInnovation principles to bring about meaningful and sustainable growth in your organization\u003c\/b\u003e  \u003cp\u003eUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. \u003ci\u003eThe Ten Types of Innovation \u003c\/i\u003eexplores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization\u003c\/li\u003e \u003cli\u003eAuthor Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. \u003ci\u003eThe Ten Types of Innovation\u003c\/i\u003e is the first book explaining how to implement it.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePART ONE\u003c\/b\u003e \u003cb\u003eINNOVATION\u003c\/b\u003e\u003cbr\u003e A NEW DISCIPLINE IS LEAVING THE LAB\u003c\/p\u003e \u003cp\u003eCHAPTER 1 RETHINK INNOVATION 2\u003cbr\u003e Eradicate lore, substitute logic\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO\u003c\/b\u003e \u003cb\u003eTEN TYPES OF INNOVATION\u003c\/b\u003e\u003cbr\u003e THE BUILDING BLOCKS OF BREAKTHROUGHS\u003c\/p\u003e \u003cp\u003eCHAPTER 2 THE TEN TYPES 16\u003cbr\u003e An overview\u003c\/p\u003e \u003cp\u003eCHAPTER 3 PROFIT MODEL 18\u003cbr\u003e How you make money\u003c\/p\u003e \u003cp\u003eCHAPTER 4 NETWORK 22\u003cbr\u003e How you connect with others to create value\u003c\/p\u003e \u003cp\u003eCHAPTER 5 STRUCTURE 26\u003cbr\u003e How you organize and align your talent and assets\u003c\/p\u003e \u003cp\u003eCHAPTER 6 PROCESS 30\u003cbr\u003e How you use signature or superior methods to do your work\u003c\/p\u003e \u003cp\u003eCHAPTER 7 PRODUCT PERFORMANCE 34\u003cbr\u003e How you develop distinguishing features and functionality\u003c\/p\u003e \u003cp\u003eCHAPTER 8 PRODUCT SYSTEM 38\u003cbr\u003e How you create complementary products and services\u003c\/p\u003e \u003cp\u003eCHAPTER 9 SERVICE 42\u003cbr\u003e How you support and amplify the value of your offerings\u003c\/p\u003e \u003cp\u003eCHAPTER 10 CHANNEL 46\u003cbr\u003e How you deliver your offerings to customers and users\u003c\/p\u003e \u003cp\u003eCHAPTER 11 BRAND 50\u003cbr\u003e How you represent your offerings and business\u003c\/p\u003e \u003cp\u003eCHAPTER 12 CUSTOMER ENGAGEMENT 54\u003cbr\u003e How you foster compelling interactions\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE\u003c\/b\u003e \u003cb\u003eMORE IS MIGHTIER\u003c\/b\u003e\u003cbr\u003e MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT\u003c\/p\u003e \u003cp\u003eCHAPTER 13 GO BEYOND PRODUCTS 62\u003cbr\u003e How to avoid being easily copied\u003c\/p\u003e \u003cp\u003eCHAPTER 14 STRENGTH IN NUMBERS 78\u003cbr\u003e Innovations using a combination of types generate better returns\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR\u003c\/b\u003e \u003cb\u003eSPOT THE SHIFTS\u003c\/b\u003e\u003cbr\u003e SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS\u003c\/p\u003e \u003cp\u003eCHAPTER 15 MIND THE GAP 100\u003cbr\u003e Uncover your blind spots\u003c\/p\u003e \u003cp\u003eCHAPTER 16 CHALLENGE CONVENTION 104\u003cbr\u003e See where your competitors are focusing — and then make different choices\u003c\/p\u003e \u003cp\u003eCHAPTER 17 PATTERN RECOGNITION 118\u003cbr\u003e See how industries and markets shift — and learn from those who saw the signs and acted on them\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE\u003c\/b\u003e \u003cb\u003eLEADING INNOVATION\u003c\/b\u003e\u003cbr\u003e USE BETTER PLANS TO BUILD BREAKTHROUGHS\u003c\/p\u003e \u003cp\u003eCHAPTER 18 DECLARE INTENT 130\u003cbr\u003e By being clear about where and how you will innovate, you massively increase your odds of success\u003c\/p\u003e \u003cp\u003eCHAPTER 19 INNOVATION TACTICS 142\u003cbr\u003e A toolkit that turns the Ten Types into building blocks for innovation\u003c\/p\u003e \u003cp\u003eCHAPTER 20 USING THE INNOVATION PLAYBOOK 150\u003cbr\u003e A selection of plays (and the combinations of tactics you’ll need to implement them)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART SIX\u003c\/b\u003e \u003cb\u003eFOSTERING INNOVATION\u003c\/b\u003e\u003cbr\u003e INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION\u003c\/p\u003e \u003cp\u003eCHAPTER 21 GET CRACKING 190\u003cbr\u003e Everyone is afraid of the unfamiliar.\u003cbr\u003e Here’s how to innovate anyway\u003c\/p\u003e \u003cp\u003eCHAPTER 22 SPONSORS AND AUTHORS 196\u003cbr\u003e Great firms make sure that innovation is not optional\u003c\/p\u003e \u003cp\u003eCHAPTER 23 INSTALLING INNOVATION 200\u003cbr\u003e Don’t worry about culture.\u003cbr\u003e Build a systemic capability\u003c\/p\u003e \u003cp\u003eCHAPTER 24 EXECUTE EFFECTIVELY 212\u003cbr\u003e Principles for bringing your innovations to market on time and on budget\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART SEVEN\u003c\/b\u003e \u003cb\u003eAPPENDIX\u003c\/b\u003e\u003cbr\u003e PUTTING THESE PRINCIPLES INTO PRACTICE\u003cbr\u003e Go beyond the book to create your own innovation revolution\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS 232\u003c\/p\u003e \u003cp\u003eINNOVATION BIBLIOGRAPHY 234\u003c\/p\u003e \u003cp\u003eNOTES AND RESEARCH DATA 238\u003c\/p\u003e \u003cp\u003eIMAGE CREDITS 251\u003c\/p\u003e \u003cp\u003eINDEX 252\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHORS 256\u003c\/p\u003e \u003cp\u003eABOUT DOBLIN AND MONITOR DELOITTE 258\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" 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