{"product_id":"television-in-the-multichannel-age-a-brief-history-of-cable-television-hardback-9781405149693","title":"Television in the Multichannel Age; A Brief History of Cable Television (Hardback) 9781405149693","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTelevision in the Multichannel Age\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Brief History of Cable Television\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMegan Mullen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405149693, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 January 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.7 x 16 x 1.9 cm, 0.51 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. \u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e is top-notch scholarship that is also and immensely useful reading for students in the classroom.\"\u003cbr\u003e --\u003ci\u003eJim Schwoch, Northwestern University\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e“The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” \u003ci\u003eTelevision Quarterly\u003c!--end--\u003e\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e“Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” \u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story.\" R.W. Morrrow, Morgan State University\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms — from cable to direct-to-home satellite and beyond.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGuides the reader through the history of multichannel television from its origins in the '40s to the modern age\u003c\/li\u003e \u003cli\u003eDiscusses factors that influence today's television landscape including government policy-making, emerging technologies, and the public's programming tastes\u003c\/li\u003e \u003cli\u003eConcentrates on domestic multichannel technologies while considering global impacts of these technologies\u003c\/li\u003e \u003cli\u003eIncludes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs\u003c\/li\u003e \u003cli\u003ePresents a fascinating history of media that have come to play critical roles in today's society, and in doing so invites the reader to speculate on the future of multichannel television\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Illustrations. \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e1. Introduction.\u003c\/p\u003e \u003cp\u003e2. Cable Pre-history and the Community Antenna Pioneers: before 1960.\u003c\/p\u003e \u003cp\u003e3. Regulatory Beginnings: 1960-7.\u003c\/p\u003e \u003cp\u003e4. \"Blue Sky\": 1968-74.\u003c\/p\u003e \u003cp\u003e5. Cable Meets Satellite: 1975-80.\u003c\/p\u003e \u003cp\u003e6. The Satellite Years: 1980-92.\u003c\/p\u003e \u003cp\u003e7. Multichannel Television's Mature Years: 1993-Present.\u003c\/p\u003e \u003cp\u003e8. The View from 2007: The Future of Multichannel Television.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52437774270744,"sku":"9781405149693","price":80.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405149693.jpg?v=1784939287","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/television-in-the-multichannel-age-a-brief-history-of-cable-television-hardback-9781405149693","provider":"Freshly Printed Books","version":"1.0","type":"link"}