{"product_id":"television-and-its-viewers-cultivation-theory-and-research-paperback-9780521587556","title":"Television and its Viewers; Cultivation Theory and Research (Paperback) 9780521587556","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTelevision and its Viewers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCultivation Theory and Research\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book investigates the relationship between exposure to television and beliefs about the world.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames Shanahan (Author), Michael Morgan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521587556, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 9 September 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e284 pages, 50 b\/w illus.  10 exercises\u003cbr\u003e22.9 x 15.3 x 1.9 cm, 0.47 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eTelevision and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword\u003cbr\u003e 1. Origins\u003cbr\u003e 2. Methods of cultivation: assumptions and rationale\u003cbr\u003e 3. Methods of cultivation and early empirical work\u003cbr\u003e 4. Criticisms\u003cbr\u003e 5. Advancements in cultivation research\u003cbr\u003e 6. The bigger picture\u003cbr\u003e 7. Mediation, mainstreaming\u003cbr\u003e 8. How does cultivation 'work', anyway?\u003cbr\u003e 9. Cultivation and the new media\u003cbr\u003e 10. Test pattern\u003cbr\u003e Methodological appendix\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e], Media studies [\u003ca title=\"See our other books on Media studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Media%20studies%20%5BJFD%5D%22\"\u003eJFD\u003c\/a\u003e], Cultural studies [\u003ca title=\"See our other books on Cultural studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cultural%20studies%20%5BJFC%5D%22\"\u003eJFC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004753563928,"sku":"9780521587556","price":28.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521587556i_39e7d99f-13f5-4385-b1c1-889d2ef8c8a9.jpg?v=1691370104","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/television-and-its-viewers-cultivation-theory-and-research-paperback-9780521587556","provider":"Freshly Printed Books","version":"1.0","type":"link"}