{"product_id":"teaching-of-intellectual-property-principles-and-methods-paperback-9780521716468","title":"Teaching of Intellectual Property; Principles and Methods (Paperback) 9780521716468","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTeaching of Intellectual Property\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePrinciples and Methods\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eIn this book, internationally renowned professors and practitioners share their experience and tips on intellectual property education.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eYo Takagi (Edited by), Larry Allman (Edited by), Mpazi A. Sinjela (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521716468, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 17 April 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages, 26 b\/w illus.  4 tables\u003cbr\u003e22.9 x 15.2 x 1.9 cm, 0.47 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIntellectual property (IP) comprises not only the valuable economic assets of private firms, but also the social and cultural assets of society. The potential impact of intellectual property assets is so great that it is likely to have a considerable effect on national and international economic development in the future. Despite this, the area of IP education is relatively new to many academic institutions, and principles and methods in teaching IP are still evolving. Against this backdrop, in this book a number of internationally renowned professors and practitioners share their teaching techniques in their particular fields of expertise, including what they consider should be taught in terms of coursework. The result is a valuable handbook for teachers and those wishing to get up to speed on international IP issues.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword WIPO Director General\u003cbr\u003e 1. Recent trends and challenges in teaching intellectual property Larry Allman, Mpazi Sinjela and Yo Takagi\u003cbr\u003e 2. Teaching patents Joseph Straus\u003cbr\u003e 3. Teaching copyright and related rights Mihály Ficsor\u003cbr\u003e 4. Teaching trademark law Jeremy Phillips\u003cbr\u003e 5. Teaching industrial design law William T. Fryer III\u003cbr\u003e 6. Teaching intellectual property, unfair competition and anti-trust law Thomas Cottier and Christophe Germann\u003cbr\u003e 7. Teaching the economics of intellectual property rights in the global economy Keith E. Maskus\u003cbr\u003e 8. Teaching intellectual property in a business school Susanna H. S. Leong\u003cbr\u003e 9. Teaching IP practical skills for practitioners and attorneys Heinz Goddar\u003cbr\u003e 10. Teaching intellectual property for non law students Ruth Soetendorp\u003cbr\u003e 11. Using the new technologies in teaching intellectual property (distance learning) Philip Griffith\u003cbr\u003e 12. Teaching current trends and future developments in intellectual property Charles R. McManis.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Intellectual property law [\u003ca title=\"See our other books on Intellectual property law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Intellectual%20property%20law%20%5BLNR%5D%22\"\u003eLNR\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46252006211864,"sku":"9780521716468","price":61.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521716468i.jpg?v=1691928113","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/teaching-of-intellectual-property-principles-and-methods-paperback-9780521716468","provider":"Freshly Printed Books","version":"1.0","type":"link"}