{"product_id":"tastes-like-money-rumchata-and-the-making-of-a-beloved-brand-hardback-9781394397150","title":"Tastes Like Money; RumChata and the Making of a Beloved Brand (Hardback) 9781394397150","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTastes Like Money\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRumChata and the Making of a Beloved Brand\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTom E. Maas (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394397150, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 February 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAn extraordinary tale that starts with a home kitchen recipe and ends with the multi-million-dollar sale of a world-famous liquor company – and everything in between\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eTastes Like Money\u003c\/i\u003e, veteran liquor industry leader and founder of RumChata – the clever kitchen experiment that became a global phenomena – Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.\u003c\/p\u003e \u003cp\u003eThe book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as Vice President of Marketing and Sales at Jim Beam at age 49. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. \u003ci\u003eTastes Like Money\u003c\/i\u003e draws generalizable lessons from Maas’ wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.\u003c\/p\u003e \u003cp\u003eIn the book, you’ll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSpecific strategies for building distributor relationships without the benefit of a huge corporate war chest\u003c\/li\u003e \u003cli\u003eHow to compete against industry titans when you’ve got a target on your back\u003c\/li\u003e \u003cli\u003eA detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for aspiring entrepreneurs seeking inspiration and guidance as they navigate their own business journeys, \u003ci\u003eTastes Like Money\u003c\/i\u003e is a gripping and instructive story about ambition, resilience – and a little bit of luck. It’s a must-read for everyone interested in how a global brand got built from scratch and what it took to make it happen.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1 Sometimes Shit Just Happens 1\u003c\/p\u003e \u003cp\u003eChapter 2 Growing Up 5\u003c\/p\u003e \u003cp\u003eChapter 3 Learning the Business 13\u003c\/p\u003e \u003cp\u003eChapter 4 The Beam Years 39\u003c\/p\u003e \u003cp\u003eChapter 5 Transition 61\u003c\/p\u003e \u003cp\u003eChapter 6 We’re Going to Do This Ourselves 69\u003c\/p\u003e \u003cp\u003eChapter 7 Putting It All Together 77\u003c\/p\u003e \u003cp\u003eChapter 8 This Actually Might Work Out 83\u003c\/p\u003e \u003cp\u003eChapter 9 Economic Reality 89\u003c\/p\u003e \u003cp\u003eChapter 10 Show Me the Money 93\u003c\/p\u003e \u003cp\u003eChapter 11 Creating the Base of a Brand 97\u003c\/p\u003e \u003cp\u003eChapter 12 Let’s Add Fuel to the Fire 103\u003c\/p\u003e \u003cp\u003eChapter 13 Things Keep Happening 113\u003c\/p\u003e \u003cp\u003eChapter 14 Protecting Our Turf 117\u003c\/p\u003e \u003cp\u003eChapter 15 An Astounding Number 123\u003c\/p\u003e \u003cp\u003eChapter 16 Explosion 127\u003c\/p\u003e \u003cp\u003eChapter 17 Building the Illusion 145\u003c\/p\u003e \u003cp\u003eChapter 18 Success Draws Lots of Attention 153\u003c\/p\u003e \u003cp\u003eChapter 19 Protecting Our Future 157\u003c\/p\u003e \u003cp\u003eChapter 20 Greater Illusions 163\u003c\/p\u003e \u003cp\u003eChapter 21 Keeping the Business Growing 171\u003c\/p\u003e \u003cp\u003eChapter 22 Managing for Growth 179\u003c\/p\u003e \u003cp\u003eChapter 23 The Battle Continues 187\u003c\/p\u003e \u003cp\u003eChapter 24 Wind at Our Backs 193\u003c\/p\u003e \u003cp\u003eChapter 25 COVID Explosion 197\u003c\/p\u003e \u003cp\u003eChapter 26 The Sale 205\u003c\/p\u003e \u003cp\u003eChapter 27 What’s Next 209\u003c\/p\u003e \u003cp\u003eEpilogue 213\u003c\/p\u003e \u003cp\u003eAcknowledgments 217\u003c\/p\u003e \u003cp\u003eAbout the Author 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433833132312,"sku":"9781394397150","price":16.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394397150.jpg?v=1784854810","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/tastes-like-money-rumchata-and-the-making-of-a-beloved-brand-hardback-9781394397150","provider":"Freshly Printed Books","version":"1.0","type":"link"}