{"product_id":"taking-ideas-to-market-innovation-01-08-paperback-softback-9781841123141","title":"Taking Ideas to Market; Innovation 01.08 (Paperback \/ softback) 9781841123141","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTaking Ideas to Market\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInnovation 01.08\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTim Jones (Author), Simon Kirby (Author), Anna Soisalo (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841123141, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 January 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e118 pages\u003cbr\u003e17.5 x 12.4 x 1 cm, 0.113 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFast track route to successfully taking new ideas to market  \u003cp\u003eCovers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen\u003c\/p\u003e \u003cp\u003eIncludes a comprehensive resources guide\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction to Express Exec\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e What is Ideas to Market?\u003cbr\u003e \u003cbr\u003e The Evolution of Ideas to Market\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice\u003cbr\u003e \u003cbr\u003e Key Concepts and Thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps Taking Ideas to Market\u003cbr\u003e \u003cbr\u003e Frequently Asked Questions (FAQs)\u003cbr\u003e \u003cbr\u003e Acknowledgements\u003cbr\u003e \u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52405465153816,"sku":"9781841123141","price":8.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841123141.jpg?v=1784135005","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/taking-ideas-to-market-innovation-01-08-paperback-softback-9781841123141","provider":"Freshly Printed Books","version":"1.0","type":"link"}