{"product_id":"sweat-equity-inside-the-new-economy-of-mind-and-body-hardback-9781118914595","title":"Sweat Equity; Inside the New Economy of Mind and Body (Hardback) 9781118914595","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSweat Equity\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInside the New Economy of Mind and Body\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJason Kelly (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118914595, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 June 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 15.5 x 3.1 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"If you're looking for a book that will expand your knowledge and understanding of the growth of endurance sport from a brand new perspective; you'll thoroughly enjoy this. \u003cem\u003eWe definitely enjoyed it!\" (Triradar.com, July 2016)\u003c\/em\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eGo inside the trend that spawned a multi-billion dollar industry for the top five percent\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eSweat Equity\u003c\/i\u003e goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of \u003ci\u003eThe New Tycoons,\u003c\/i\u003e profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.\u003c\/p\u003e \u003cp\u003eIn a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. \u003ci\u003eSweat Equity\u003c\/i\u003e charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga\u003c\/li\u003e \u003cli\u003eGet to know the endurance business's target demographics\u003c\/li\u003e \u003cli\u003eLearn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity\u003c\/li\u003e \u003cli\u003eUnderstand how different generations pursue fitness and how fast-growing companies sell to them\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. \u003ci\u003eSweat Equity,\u003c\/i\u003e through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction: Take Your Gym to Work xiii\u003c\/p\u003e \u003cp\u003eChapter 1 Money Moves 1\u003c\/p\u003e \u003cp\u003eChapter 2 On Location 13\u003c\/p\u003e \u003cp\u003eChapter 3 Barry and the Art of Boutique Fitness 29\u003c\/p\u003e \u003cp\u003eChapter 4 Mob Rules 43\u003c\/p\u003e \u003cp\u003eChapter 5 Dress the Part 61\u003c\/p\u003e \u003cp\u003eChapter 6 Looking for Meaning 77\u003c\/p\u003e \u003cp\u003eChapter 7 Charity Case 93\u003c\/p\u003e \u003cp\u003eChapter 8 Work and Working Out 109\u003c\/p\u003e \u003cp\u003eChapter 9 Mary’s Merry Marathons 127\u003c\/p\u003e \u003cp\u003eChapter 10 Money on the Run 143\u003c\/p\u003e \u003cp\u003eChapter 11 The Man Makes the Shoe 157\u003c\/p\u003e \u003cp\u003eChapter 12 The Money in Color 169\u003c\/p\u003e \u003cp\u003eChapter 13 The Guts 183\u003c\/p\u003e \u003cp\u003eConclusion 197\u003c\/p\u003e \u003cp\u003eAbout the Author 201\u003c\/p\u003e \u003cp\u003eIndex 203\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Bloomberg Press","offers":[{"title":"Brand New","offer_id":52501188608280,"sku":"9781118914595","price":21.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118914595.jpg?v=1786215847","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/sweat-equity-inside-the-new-economy-of-mind-and-body-hardback-9781118914595","provider":"Freshly Printed Books","version":"1.0","type":"link"}