{"product_id":"sustainability-marketing-a-global-perspective-paperback-softback-9781394288946","title":"Sustainability Marketing; A Global Perspective (Paperback \/ softback) 9781394288946","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSustainability Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Global Perspective\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFrank-Martin Belz (Author), Ken Peattie (Author), Naz Onel (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394288946, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 11 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.1 x 18.8 x 2.3 cm, 0.703 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eEQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSince its first publication in 2009, \u003ci\u003e\u003cb\u003eSustainability Marketing\u003c\/b\u003e\u003c\/i\u003e has set the standard for how marketers can respond to global environmental and social challenges. Now in its third edition, this award-winning text remains a definitive resource in the field—blending rigorous theory, diverse global examples, and actionable strategy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eSustainability Marketing\u003c\/b\u003e\u003c\/i\u003e offers a comprehensive, structured, and deeply insightful guide to integrating social, environmental, and ethical concerns into modern marketing strategies, delivering both theoretical depth and practical tools to help students and practitioners alike navigate the evolving sustainability landscape. With a fresh emphasis on global challenges, digital transformation, and circular economy principles, the third edition reflects the latest research, real-world case studies, and pressing debates in the field.\u003c\/p\u003e \u003cp\u003eCovering a wide range of key topics, from rethinking the sustainability marketing mix to navigating the ethical tensions of brand activism, the authors provide a compelling blueprint for building marketing strategies that drive innovation, strengthen brand trust, and contribute meaningfully to sustainable development.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eSustainability Marketing: A Global Perspective, Third Edition,\u003c\/b\u003e\u003c\/i\u003e is essential reading for advanced students exploring the future of responsible business, educators integrating sustainability into their curriculum, and marketing professionals looking to align strategy with purpose and contribute to a more sustainable and equitable world.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Understanding Sustainability and Marketing 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Marketing in the Twenty- First Century 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Very Short History of the World 5\u003c\/p\u003e \u003cp\u003eThe Twentieth Century: The Century that Transformed the World 6\u003c\/p\u003e \u003cp\u003eSustainable Development 8\u003c\/p\u003e \u003cp\u003eChallenges for the Twenty- First Century 10\u003c\/p\u003e \u003cp\u003eThe Evolution of Marketing Thought 16\u003c\/p\u003e \u003cp\u003eBeyond ‘Modern’ Marketing 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Framing Sustainability Marketing 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing in Context 27\u003c\/p\u003e \u003cp\u003eElements of Sustainability Marketing 34\u003c\/p\u003e \u003cp\u003eCorporate Context: Corporate Social Responsibility 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Developing Sustainability Marketing Opportunities 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Socio- Ecological Issues 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocio- Ecological Issues on a Macro Level 51\u003c\/p\u003e \u003cp\u003eSocio- Ecological Impact of Products on a Micro Level 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Sustainable Consumer Behaviour 80\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSustainability and Consumption 83\u003c\/p\u003e \u003cp\u003eThe Consumption Process 88\u003c\/p\u003e \u003cp\u003eUnderstanding Sustainable Consumer Behaviour 92\u003c\/p\u003e \u003cp\u003eContextualising Sustainable Consumer Behaviour 101\u003c\/p\u003e \u003cp\u003eHarnessing Sustainable Consumer Behaviour 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Developing Sustainability Marketing Standards and Strategies 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Sustainability Marketing Values and Objectives 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSustainability Marketing: Challenging Basic Assumptions 123\u003c\/p\u003e \u003cp\u003eSustainability Marketing Values: Brand Ethos 128\u003c\/p\u003e \u003cp\u003eSustainability Marketing Objectives: The Triple Bottom Line 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Sustainability Marketing Strategies 144\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Strategy and Sustainability 147\u003c\/p\u003e \u003cp\u003eUnderstanding the Marketing Environment 148\u003c\/p\u003e \u003cp\u003eDeveloping a Sustainability Marketing Strategy 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Developing the Sustainability Marketing Mix 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Customer Solutions 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Myopia 185\u003c\/p\u003e \u003cp\u003eCustomer (Pre-)Purchase Solutions 185\u003c\/p\u003e \u003cp\u003eCustomer Use Solutions 188\u003c\/p\u003e \u003cp\u003eCustomer Post- Use Solutions 192\u003c\/p\u003e \u003cp\u003eSustainability Branding 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Communications 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ambivalence of Communication 209\u003c\/p\u003e \u003cp\u003eSustainability Communication – Getting the Message Right 213\u003c\/p\u003e \u003cp\u003eSustainability Communication – Getting the Message Across 217\u003c\/p\u003e \u003cp\u003eAmbassadors and Advocates: Who Communicates for Us? 225\u003c\/p\u003e \u003cp\u003eSustainability Marketing Claims: Keeping Things Credible 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Customer Cost 246\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTotal Customer Cost: The Consumer Perspective 248\u003c\/p\u003e \u003cp\u003eTotal Customer Cost: The Marketer Perspective 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Convenience 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsumption and Convenience 273\u003c\/p\u003e \u003cp\u003eConvenience in Purchase 275\u003c\/p\u003e \u003cp\u003eConvenience in Use 282\u003c\/p\u003e \u003cp\u003eConvenience in Post- Use 284\u003c\/p\u003e \u003cp\u003eOnline Convenience 286\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Developing the Future of Sustainability Marketing 293\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Sustainability Marketing Transformations 295\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSustainability Marketing Transformation: The Inside–Out Perspective 297\u003c\/p\u003e \u003cp\u003eCorporate Transformations 299\u003c\/p\u003e \u003cp\u003eMarket Transformations 304\u003c\/p\u003e \u003cp\u003ePolitical Transformations 307\u003c\/p\u003e \u003cp\u003eSocial Transformations 308\u003c\/p\u003e \u003cp\u003eSustainability Marketing Transformations: Possibilities and Problems 311\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Reframing Sustainability Marketing 318\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking Again About Sustainability Marketing 320\u003c\/p\u003e \u003cp\u003eTowards a More Sustainable Economy 323\u003c\/p\u003e \u003cp\u003eFrom Sustainability Micromarketing to Sustainability Macromarketing 328\u003c\/p\u003e \u003cp\u003eSocial Marketing and Sustainability 332\u003c\/p\u003e \u003cp\u003eTowards a Prosperous ‘One Planet’ Society 335\u003c\/p\u003e \u003cp\u003eConclusions: A Final Rethink 337\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472077648152,"sku":"9781394288946","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394288946.jpg?v=1785716205","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/sustainability-marketing-a-global-perspective-paperback-softback-9781394288946","provider":"Freshly Printed Books","version":"1.0","type":"link"}