{"product_id":"successful-science-communication-telling-it-like-it-is-hardback-9781107003323","title":"Successful Science Communication; Telling It Like It Is (Hardback) 9781107003323","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSuccessful Science Communication\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTelling It Like It Is\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA practical guide providing background, know-how and working examples of successful communication for practising scientists, courses and professionals at all levels.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid J. Bennett (Edited by), Richard C. Jennings (Edited by), Walter Bodmer (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107003323, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 29 September 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e492 pages, 62 b\/w illus.\u003cbr\u003e23.5 x 15.8 x 2.2 cm, 0.91 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Bennett and Jennings have assembled a diverse collection of straight-talking essays from a broad spectrum of communicators of science such as academic authors but also from the industry and media. Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game.' Edward Fenner, International Journal of Deliberative Mechanisms in Science\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAuthors' biographies\u003cbr\u003e Foreword Sir Walter Bodmer\u003cbr\u003e Introduction: public engagement in an evolving science policy landscape Richard A. L. Jones\u003cbr\u003e Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK Simon J. Lock\u003cbr\u003e 2. Explaining the world: communicating science through the ages James Hannam\u003cbr\u003e 3. Science, truth, and ethics Richard Jennings\u003cbr\u003e 4. The public's view of science George Gaskell, Sally Stares and Nicole Kronberger\u003cbr\u003e 5. The common language of research Tracey Brown\u003cbr\u003e 6. Not 100% sure? The 'public' understanding of risk John Adams\u003cbr\u003e 7. The ethos of science vs. ethics of science communication Alfred Nordmann\u003cbr\u003e Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice Michel Claessens\u003cbr\u003e 9. Tackling the Climate Communication Challenge Andrew C. Revkin\u003cbr\u003e 10. Dealings with the media Stephen White\u003cbr\u003e 11. Dealings with the US media Chris Mooney\u003cbr\u003e 12. Relations with public interest organisations: consumers Sue Davies MBE\u003cbr\u003e 13. Relations with public interest organisations: patients and families Alastair Kent\u003cbr\u003e 14. Relations with environmental organisations: a very personal story Piet Schenkelaars\u003cbr\u003e Part III. What You Can Do and How To Do It: 15. Building relations with the various groups David J. Bennett\u003cbr\u003e 16. Finding the right words: how to shine in radio and television interviews Peter Evans\u003cbr\u003e 17. Nanotechnology and the media - front page or no story? Richard Hayhurst\u003cbr\u003e 18. The power of the podcast: the Naked Scientists' story Chris Smith\u003cbr\u003e 19. The social web in science communication Hayley Birch\u003cbr\u003e 20. Dealing with dilemmas and societal expectations: a company's response Lise Kingo and Susanne Stormer\u003cbr\u003e 21. Science festivals Nicola Buckley and Sue Hordijenko\u003cbr\u003e 22. Things to see and do: how scientific images work Rikke Schmidt Kjærgaard\u003cbr\u003e 23. The triple helix: the undergraduate student-run face of science communication James Shepherd\u003cbr\u003e 24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum Paul Hix and Wolfgang M. Heckl\u003cbr\u003e 25. 'Imagine': a communication project putting life sciences in the spotlight Patricia Osseweijer and Tanja Klop\u003cbr\u003e Part IV. And Finally, Evaluating and Embedding Science Communication: 26. Evaluating success: how to find out what worked (and what didn't) Laura Grant\u003cbr\u003e 27. Effectively embedding corporate science communication in academia: a second paradigm shift? Maarten C. A. van der Sanden and Patricia Osseweijer\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Scientific standards [\u003ca title=\"See our other books on Scientific standards\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Scientific%20standards%20%5BPDD%5D%22\"\u003ePDD\u003c\/a\u003e], Philosophy of science [\u003ca title=\"See our other books on Philosophy of science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Philosophy%20of%20science%20%5BPDA%5D%22\"\u003ePDA\u003c\/a\u003e], Science: general issues [\u003ca title=\"See our other books on Science: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Science:%20general%20issues%20%5BPD%5D%22\"\u003ePD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265442926872,"sku":"9781107003323","price":85.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107003323i.jpg?v=1692022925","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/successful-science-communication-telling-it-like-it-is-hardback-9781107003323","provider":"Freshly Printed Books","version":"1.0","type":"link"}