{"product_id":"success-in-innovation-improving-the-odds-by-understanding-the-factors-for-unsuccess-hardback-9780123978899","title":"Success in Innovation; Improving the Odds by Understanding the Factors for Unsuccess (Hardback) 9780123978899","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSuccess in Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eImproving the Odds by Understanding the Factors for Unsuccess\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe book explains in a clear and concise way all issues in the innovation process , where things can easily go wrong and helps an innovator improve the chances for success\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJan Verloop (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123978899, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 2 April 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e140 pages\u003cbr\u003e22.9 x 15.1 x 1.7 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"He concentrates here not so much on the creative process of coming up with an innovation, but on the necessary other elements, such as making sure there is financing and a sufficient market…ultimately the book has a positive message as it instructs the reader on how they are most likely to cross the ‘Valley of Death’ with a new innovation.\" --\u003cb\u003eReference \u0026amp; Research Book News, October 2013\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The single book I would recommend to high-tech start-ups\" --\u003cb\u003eSteven Bowns, Director Technology Futures\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The first book to explain the Valley of Death in financial terms\" --\u003cb\u003eSusan Robertson, CFO Oxford Catalysts\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eSuccess in Innovation\u003c\/i\u003e tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eSuccess in Innovation\u003c\/i\u003e is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForewordAcknowledgementsIntroduction\u003cb\u003ePart I: The Innovation Process\u003c\/b\u003e1. Insight in Innovation2. The Innovation Bridge3. Building the BusinessSummary I\u003cb\u003ePart II:. Factors for Unsuccess\u003c\/b\u003e4. Wrong Starts5. Poor Execution6. Unhappy EndingsSummary II\u003cb\u003ePart III:. Factors for Success\u003c\/b\u003e7. Internals Factors8. External FactorsSummary IIIAppendixIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Management of specific areas [\u003ca title=\"See our other books on Management of specific areas\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20of%20specific%20areas%20%5BKJMV%5D%22\"\u003eKJMV\u003c\/a\u003e], Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":46649334858008,"sku":"9780123978899","price":30.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123978899.jpg?v=1694099801","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/success-in-innovation-improving-the-odds-by-understanding-the-factors-for-unsuccess-hardback-9780123978899","provider":"Freshly Printed Books","version":"1.0","type":"link"}