{"product_id":"style-and-statistics-the-art-of-retail-analytics-hardback-9781119270317","title":"Style and Statistics; The Art of Retail Analytics (Hardback) 9781119270317","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStyle and Statistics\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Art of Retail Analytics\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBrittany Bullard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119270317, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 January 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e23.1 x 15.2 x 1.9 cm, 0.374 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eA non-technical guide to leveraging retail analytics for personal and competitive advantage\u003c\/b\u003e \u003cp\u003e\u003ci\u003eStyle \u0026amp; Statistics\u003c\/i\u003e is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. \u003c\/p\u003e\n\u003cp\u003eThe power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eLearn how analytics can help you be better at your job\u003c\/li\u003e \u003cli\u003eDig deeper into the customer's needs, wants, and dreams\u003c\/li\u003e \u003cli\u003eStreamline merchandise management, pricing, marketing, and more\u003c\/li\u003e \u003cli\u003eFind solutions for inefficiencies and inaccuracies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media\u003cb\u003e.\u003c\/b\u003e With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. \u003ci\u003eStyle \u0026amp; Statistics\u003c\/i\u003e provides an analytics primer with a practical bent, specifically for the retail industry.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Changing Face of Retail 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Merchandise Financial Planning 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStatistical Forecasting 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Assortment Management 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Your Customer 31\u003c\/p\u003e \u003cp\u003eUnderstanding Product Choice Counts 35\u003c\/p\u003e \u003cp\u003eUnderstanding Current Product Performance 38\u003c\/p\u003e \u003cp\u003ePredicting the Evolution of Trends 43\u003c\/p\u003e \u003cp\u003eHow Much to Buy? 47\u003c\/p\u003e \u003cp\u003eWhat Sizes Do I Need? 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Fulfillment 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAllocation 58\u003c\/p\u003e \u003cp\u003eOrder Fulfillment 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Pricing 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing Analytics 77\u003c\/p\u003e \u003cp\u003eRegular Price 84\u003c\/p\u003e \u003cp\u003ePromotional Pricing 85\u003c\/p\u003e \u003cp\u003eMarkdown\/Clearance Pricing 94\u003c\/p\u003e \u003cp\u003ePricing Maturity and Organizational Structures 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Marketing 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData 100\u003c\/p\u003e \u003cp\u003eMarketing Campaign Lift Analysis 106\u003c\/p\u003e \u003cp\u003eCustomer Lifetime Value 108\u003c\/p\u003e \u003cp\u003eCustomer Segmentation 110\u003c\/p\u003e \u003cp\u003eThe Internet of Things 112\u003c\/p\u003e \u003cp\u003ePath to Purchase 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 In-Store Experience 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStore Labor Forecasting 120\u003c\/p\u003e \u003cp\u003eAssortment Optimization 121\u003c\/p\u003e \u003cp\u003eThe Internet of Things 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Cybersecurity 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEuropay, Mastercard, and Visa\/Chip Cards 136\u003c\/p\u003e \u003cp\u003eChargebacks 136\u003c\/p\u003e \u003cp\u003eData Governance 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Customer Journey 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Millie and Boomer: Generations Unified 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 How to Gain Personal Value from Analytics 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCitizen Data Scientist 158\u003c\/p\u003e \u003cp\u003eChange Agent 160\u003c\/p\u003e \u003cp\u003eFinding the Right Fit 162\u003c\/p\u003e \u003cp\u003eThe Value of Analytics 164\u003c\/p\u003e \u003cp\u003eReferences and Resources 169\u003c\/p\u003e \u003cp\u003eGlossary 171\u003c\/p\u003e \u003cp\u003eRetail Math 183\u003c\/p\u003e \u003cp\u003eIndex 185\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501371158808,"sku":"9781119270317","price":31.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119270317_294075.jpg?v=1786234205","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/style-and-statistics-the-art-of-retail-analytics-hardback-9781119270317","provider":"Freshly Printed Books","version":"1.0","type":"link"}