{"product_id":"strength-through-joy-consumerism-and-mass-tourism-in-the-third-reich-paperback-9780521705998","title":"Strength through Joy; Consumerism and Mass Tourism in the Third Reich (Paperback) 9780521705998","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrength through Joy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eConsumerism and Mass Tourism in the Third Reich\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book was the first on the giant Nazi leisure and tourism agency, Strength through Joy (KdF).\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eShelley Baranowski (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521705998, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 28 May 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e274 pages\u003cbr\u003e22.9 x 15.2 x 1.6 cm, 0.4 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Overall, this is a book that historians will welcome as the first major, scholarly assessment of KDF, from a seasoned scholar who crafts her discussion from fresh perspectives currently engaging the profession.\"  \u003cbr\u003eGeoffrey J. Giles, University of Florida, German Studies Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBased on extensive archival research, this book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e 1. Nazism, popular aspirations, and mass consumption on the road to power\u003cbr\u003e 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich\u003cbr\u003e 3. The beauty of labor: 'plant community' and coercion\u003cbr\u003e 4. Mass tourism, the cohesive nation, and visions of empire\u003cbr\u003e 5. Racial community and individual desires: tourism, the standard of living, and popular consent\u003cbr\u003e 6. Memories of the past and promises for the future: Strength through Joy in wartime\u003cbr\u003e 7. Epilogue: the end of 'German' consumption.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social \u0026amp; cultural history [\u003ca title=\"See our other books on Social \u0026amp; cultural history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20\u0026amp;%20cultural%20history%20%5BHBTB%5D%22\"\u003eHBTB\u003c\/a\u003e], 20th century history: c 1900  to c 2000 [\u003ca title=\"See our other books on 20th century history: c 1900  to c 2000\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%2220th%20century%20history:%20c%201900%20%20to%20c%202000%20%5BHBLW%5D%22\"\u003eHBLW\u003c\/a\u003e], European history [\u003ca title=\"See our other books on European history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22European%20history%20%5BHBJD%5D%22\"\u003eHBJD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45909157347608,"sku":"9780521705998","price":25.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521705998i_5deef067-fffa-48ca-bc2d-33baf2fd985a.jpg?v=1691380225","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strength-through-joy-consumerism-and-mass-tourism-in-the-third-reich-paperback-9780521705998","provider":"Freshly Printed Books","version":"1.0","type":"link"}