{"product_id":"strength-coaching-in-america-a-history-of-the-innovation-that-transformed-sports-hardback-9781477319796","title":"Strength Coaching in America; A History of the Innovation That Transformed Sports (Hardback) 9781477319796","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrength Coaching in America\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA History of the Innovation That Transformed Sports\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJason P. Shurley (Author), Jan Todd (Author), Terry Todd (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781477319796, University of Texas Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 December 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e344 pages, 18 b\u0026amp;w photos, 6 b\u0026amp;w illus.\u003cbr\u003e22.9 x 15.2 x 2.3 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e[\u003ci\u003eStrength Coaching in America\u003c\/i\u003e is] a must-read to historians, professionals involved in recreational weight training, and all others who are interested in strength training, whether as a form of recreation or as a profession…Highly recommended.\u003c\/div\u003e (CHOICE) \u003cdiv\u003eIn \u003ci\u003eStrength Coaching in America\u003c\/i\u003e, the authors examine the historical, social, and scientific factors that led to the development of strength coaching within sports. They argue that the primary responsibility of this new profession was to improve an athlete’s strength, power, and agility so that the athlete could achieve maximum performance during competition. The emphasis on strength conditioning by teams at all levels, the authors conclude, has transformed the landscape of sports and physical culture.\u003c\/div\u003e (Journal of Sport History) \u003cdiv\u003e[\u003ci\u003eStrength Coaching in America\u003c\/i\u003e] marks a fascinating insight into the previously explored area of strength and conditioning….The book’s strength lies in the effortless way in which the untold stories, the contentious figures and the scientific dogma which influenced the development of strength coaching are told...Shurley, Todd and Todd have produced a book that serves simultaneously as a reference guide for future works and a challenge for more research.\u003c\/div\u003e (Physical Culture Study)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eShortlisted for the North American Society for Sports History 2020 Monograph Prize\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. \u003ci\u003eStrength Coaching in America\u003c\/i\u003e delivers the fascinating history behind this revolutionary shift.\u003c\/p\u003e\n\u003cp\u003eCollege football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, \u003ci\u003eStrength Coaching in America\u003c\/i\u003e captures an important transformation in the culture of American sport.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003eAbbreviations\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eChapter 1. Before Barbells: Strength Training, Athletes, Physicians, and Physical Educators from the First Olympic Games to the Twentieth Century\u003c\/li\u003e\n\u003cli\u003eChapter 2. Building the Barbell Athlete: Bob Hoffman, Joe Weider, and the Promotion of Strength Training for Sport, 1932–1969\u003c\/li\u003e\n\u003cli\u003eChapter 3. The Science Connection: Thomas DeLorme, Progressive Resistance Exercise, and the Emergence of Strength Training Research, 1940–1970\u003c\/li\u003e\n\u003cli\u003eChapter 4. Pioneers of Power: Strength Training for College Sports before 1969\u003c\/li\u003e\n\u003cli\u003eChapter 5. An Emerging Profession: Boyd Epley and the Founding of the National Strength and Conditioning Association\u003c\/li\u003e\n\u003cli\u003eChapter 6. Bridging the Gap: The National Strength and Conditioning Association and Its Impact\u003c\/li\u003e\n\u003cli\u003eChapter 7. Strength Coaching in the Twenty-First Century: New Paradigms and New Associations\u003c\/li\u003e\n\u003cli\u003eAppendix. In Memoriam: Dr. Terry Todd (1938–2018): Pioneering Powerlifter, Writer, Sport Promoter, and Historian Who Changed the Cultural Paradigm for Strength\u003c\/li\u003e\n\u003cli\u003eNotes\u003c\/li\u003e\n\u003cli\u003eBibliography\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52739852534040,"sku":"9781477319796","price":28.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strength-coaching-in-america-a-history-of-the-innovation-that-transformed-sports-hardback-9781477319796","provider":"Freshly Printed Books","version":"1.0","type":"link"}