{"product_id":"streetsmart-marketing-hardback-9780471618836","title":"StreetSmart Marketing (Hardback) 9780471618836","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStreetSmart Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJeff Slutsky (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471618836, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 August 1989\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.5 x 16 x 2.5 cm, 0.51 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA \"how-to\" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through \"grass-roots\" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eConfessions of a Streetfighter--A Lesson in Chutzpah.\u003cbr\u003e \u003cbr\u003e 12 Ways to Isolate, Infiltrate, and Dominate YourMarketplace.\u003cbr\u003e \u003cbr\u003e Rejection-Free Skills for Community Cooperation.\u003cbr\u003e \u003cbr\u003e How to Profit from the Nonprofits.\u003cbr\u003e \u003cbr\u003e Surefire Strategies for Free Local Publicity.\u003cbr\u003e \u003cbr\u003e Upping Sales on Location.\u003cbr\u003e \u003cbr\u003e StreetSmart Tele-Selling and Mail with Moxie.\u003cbr\u003e \u003cbr\u003e How to Squeeze More from Your Mass-Media Budget.\u003cbr\u003e \u003cbr\u003e Converting Your Concepts to Combat.\u003cbr\u003e \u003cbr\u003e Epilogue.\u003cbr\u003e \u003cbr\u003e Resource Guide.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298016424216,"sku":"9780471618836","price":29.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471618836.jpg?v=1781730973","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/streetsmart-marketing-hardback-9780471618836","provider":"Freshly Printed Books","version":"1.0","type":"link"}