{"product_id":"strategies-for-e-business-success-paperback-softback-9780787958480","title":"Strategies for E-Business Success (Paperback \/ softback) 9780787958480","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrategies for E-Business Success\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eErik Brynjolfsson (Edited by), Glen Urban (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787958480, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 December 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages, Charts: 23 B\u0026amp;W, 0 Color; Tables: 13 B\u0026amp;W, 0 Color; Exhibits: 20 B\u0026amp;W, 0 Color; Graphs: 5 B\u0026amp;W, 0 Color\u003cbr\u003e22.9 x 15.1 x 2.4 cm, 0.472 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...This book is a very useful change management guide for directors of Internet and other IT companies...\" (Computer Bulletin, September 2002)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDas größte Problem beim Aufbau einer soliden Unternehmensstrategie ist das Verständnis der grundlegenden Dynamik des E-Business. Dieser 2. Band aus der Jossey-Bass MIT-Reihe bietet eine außergewöhnliche Ideensammlung zum Thema E-Business. Er basiert auf Artikeln der MIT Sloan Management Review, die von Spitzendenkern auf diesem Gebiet geschrieben wurden. Enthalten sind konkrete Tipps und Ratschläge sowie nützliche Informationen, wie z.B. der Artikel \"Finding a Sustainable Profit in Electronic Commerce\" von John M. de Figueirdo. Darüber hinaus finden sich auch kontroverse Artikel, die das konventionelle Denken in Frage stellen, wie z.B. Clayton Christensens Ansicht, dass Unternehmen wie Cisco, die für ihr Unternehmensmodell hoch gelobt wurden, in der Zukunft durchaus scheitern können.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction (Erik Brynjolfsson and Glen L. Urban, Editors).\u003cbr\u003e \u003cbr\u003e PART ONE: STRATEGY.\u003cbr\u003e \u003cbr\u003e 1. Finding Sustainable Profitability in Electronic Commerce (John M. de Figueiredo).\u003cbr\u003e While many e-commerce retailers head toward commodity pricing, there are a few that are likely to profit on the Web. Only retailers who match market segment to correct strategy will win. Here's how.\u003cbr\u003e \u003cbr\u003e 2. Making Business Sense of the E-Opportunity (David Feeny).\u003cbr\u003e New Web technologies are offering companies unprecedented opportunities to rethink strategic business models, processes, and relationships.\u003cbr\u003e \u003cbr\u003e 3. Profits and the Internet: Seven Misconceptions (Subramanian Rangan and Ron Adner).\u003cbr\u003e Managers aiming to capitalize on the Internet to achieve growth need to understand the full implications of the strategies they choose.\u003cbr\u003e \u003cbr\u003e 4. Five Steps to a Dot-Com Strategy: How to Find Your Footing on the Web (N. Venkatraman).\u003cbr\u003e Vision, governance, resources, infrastructure, and alignment are the stepping stones to a successful Web strategy. Building on your current operations, experimenting with new approaches, and creating new business models all play a part.\u003cbr\u003e \u003cbr\u003e 5. Pathways to E-Business Leadership: Getting from Bricks to Clicks (Leslie P. Willcocks and Robert Plant).\u003cbr\u003e How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of fifty-eight companies describes several strategies that work.\u003cbr\u003e \u003cbr\u003e 6. The Past and Future of Competitive Advantage (Clayton M. Christensen).\u003cbr\u003e Today's competitive advantage may become tomorrow's albatross unless strategists attune themselves to changes in underlying conditions.\u003cbr\u003e \u003cbr\u003e PART TWO: IMPLEMENTATION.\u003cbr\u003e \u003cbr\u003e MARKETING.\u003cbr\u003e \u003cbr\u003e 7. Placing Trust at the Center of Your Internet Strategy (Glen L. Urban, Fareena Sultan, and William J. Qualls).\u003cbr\u003e Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to deliver depends on the nature of your products, competitive pressure from new infomediaries, and your ability to innovate.\u003cbr\u003e \u003cbr\u003e 8. How Do They Know Their Customers So Well? (Thomas H. Davenport, Jeanne G. Harris, and Ajay K. Kohli).\u003cbr\u003e Insightful companies mix rich customer data with their understanding of the people behind the transaction.\u003cbr\u003e \u003cbr\u003e COMMUNITY.\u003cbr\u003e \u003cbr\u003e 9. Building Stronger Brands Through On-Line Communities (Gil McWilliam).\u003cbr\u003e Consumer brand companies need new management skills, and brand managers must understand on-line behavior if they wish to develop strong, sustainable, and beneficial on-line communities around their brands.\u003cbr\u003e \u003cbr\u003e 10. Four Smart Ways to Run On-Line Communities (Ruth L. Williams and Joseph Cothrel).\u003cbr\u003e Kaiser Permanente, About.com, Sun Microsystems, and Ford have created four kinds of innovative on-line communities. Their experience shows not only how to manage communities, but also how to manage today's workforce.\u003cbr\u003e \u003cbr\u003e PART THREE: TECHNOLOGY.\u003cbr\u003e \u003cbr\u003e 11. Product-Development Practices That Work: How Internet Companies Build Software (Alan MacCormack).\u003cbr\u003e Now there is proof that the evolutionary approach to software development results in a speedier process and higher-quality products.\u003cbr\u003e \u003cbr\u003e 12. What Makes a Virtual Organization Work? (M. Lynne Markus, Brook Manville, and Carole E. Agres).\u003cbr\u003e Today's workforce increasingly consists of de facto volunteers. The open-source software movement-propelled in large part by volunteer programmers-suggests ways to motivate and direct knowledge workers.\u003cbr\u003e \u003cbr\u003e The Authors.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410665337112,"sku":"9780787958480","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787958480.jpg?v=1784247410","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strategies-for-e-business-success-paperback-softback-9780787958480","provider":"Freshly Printed Books","version":"1.0","type":"link"}