{"product_id":"strategic-service-management-beyond-the-moment-of-truth-hardback-9780080377520","title":"Strategic Service Management; Beyond the Moment of Truth (Hardback) 9780080377520","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrategic Service Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBeyond the Moment of Truth\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eD. Boyle (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780080377520, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 November 1990\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e144 pages\u003cbr\u003e27.8 x 21 x 1.8 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eStrategic Service Management\u003c\/i\u003e is a new approach for competitive success which embraces the major developments in service management thinking over the 1980s. In this volume case studies from a wide variety of industries, both in the private and public sector, focus on the main areas of this approach: creating competitive strategies for a service oriented business; and the process of successful and accelerated strategy implementation. The authors provide valuable ideas and techniques for the service business aiming for market leadership and profit growth, and for all companies where adding value with service and motivating employees towards business goals is vital. This is the 7th volume in the \u003ci\u003eBest of Long Range Planning\u003c\/i\u003e series which brings together the best articles on a particular topic from the \u003ci\u003eLong Range Planning\u003c\/i\u003e journal so that readers wishing to study a specific aspect of planning can find an authoritative and comprehensive view of the subject, conveniently published in one volume.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction:\u003c\/b\u003e Strategic service management: beyond the moment of truth, D Boyle. \u003cb\u003eCreating Service Business Strategies.\u003c\/b\u003e Creating a successful marketing strategy for UNI Insurance, T Overland. Building a competitive advantage through information technology, C Jackson. The transformation of AT \u0026amp; T, C Kennedy. Successful strategies - the story of Singapore Airlines (SIA), K Singh. Integrating information systems for competitive advantage at Merrill Lynch, E M Koerner. \u003cb\u003eAccelerating Successful Implementation.\u003c\/b\u003e Building a customer-oriented organization at Citibank, F Cornish. Bridging the awful gap between strategy and action, R Wernham. Woolworth's drive for excellence, D Rose. Controlling overseas insurance subsidiaries, G Petroni. Towards 1992: a strategy for training, D Day. \u003cb\u003eExperiences from the Public Sector.\u003c\/b\u003e Corporate strategic planning in a university, R Thomas. Participative planning for a public service, T Grewe, J Marshall \u0026amp; D E O'Toole. A strategic planning process for public and non-profit organizations, J M Bryson. Performance review: key to effective planning, S J Berry. Strategic planning for the World Wildlife Fund, G J Medley.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Management of specific areas [\u003ca title=\"See our other books on Management of specific areas\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20of%20specific%20areas%20%5BKJMV%5D%22\"\u003eKJMV\u003c\/a\u003e], Management \u0026amp; management techniques [\u003ca title=\"See our other books on Management \u0026amp; management techniques\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20\u0026amp;%20management%20techniques%20%5BKJM%5D%22\"\u003eKJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Pergamon","offers":[{"title":"Default Title","offer_id":46649086738712,"sku":"9780080377520","price":43.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780080377520_ad7622fb-781f-4c96-8699-7fcae792e464.jpg?v=1695003948","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strategic-service-management-beyond-the-moment-of-truth-hardback-9780080377520","provider":"Freshly Printed Books","version":"1.0","type":"link"}