{"product_id":"strategic-market-relationships-from-strategy-to-implementation-paperback-softback-9780470028803","title":"Strategic Market Relationships; From Strategy to Implementation (Paperback \/ softback) 9780470028803","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrategic Market Relationships\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom Strategy to Implementation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBill Donaldson (Author), Tom O'Toole (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470028803, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 April 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.5 x 19 x 1.6 cm, 0.539 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003ePart 1: Relationship strategy.\u003cbr\u003e \u003cbr\u003e Chapter 1. Introduction to strategic market relationships.\u003cbr\u003e \u003cbr\u003e Chapter 2 Relationship-based theories.\u003cbr\u003e \u003cbr\u003e Chapter 3 Relationship Planning and Development.\u003cbr\u003e \u003cbr\u003e Chapter 4 Relationship Types.\u003cbr\u003e \u003cbr\u003e Chapter 5 Networks.\u003cbr\u003e \u003cbr\u003e Part 2: Relationship Implementation.\u003cbr\u003e \u003cbr\u003e Chapter 6 Organising for Relationships\u003cbr\u003e \u003cbr\u003e Chapter 7 People and Relationships\u003cbr\u003e \u003cbr\u003e Chapter 8 Customer Relationship Management\u003cbr\u003e \u003cbr\u003e Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships.\u003cbr\u003e \u003cbr\u003e Chapter 10 Channel Relationships\u003cbr\u003e \u003cbr\u003e Chapter 11 Innovation through Relationships\u003cbr\u003e \u003cbr\u003e Chapter 12 Relationship internationalisation.\u003cbr\u003e \u003cbr\u003e Chapter 13 Relationship Costs and Value\u003cbr\u003e \u003cbr\u003e Chapter 14 Strategic market relationships: a final word.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52516389290264,"sku":"9780470028803","price":50.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470028803.jpg?v=1786686238","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strategic-market-relationships-from-strategy-to-implementation-paperback-softback-9780470028803","provider":"Freshly Printed Books","version":"1.0","type":"link"}