{"product_id":"strategic-communications-for-nonprofits-a-step-by-step-guide-to-working-with-the-media-paperback-softback-9780470181546","title":"Strategic Communications for Nonprofits; A Step-by-Step Guide to Working with the Media (Paperback \/ softback) 9780470181546","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrategic Communications for Nonprofits\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Step-by-Step Guide to Working with the Media\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKathy Bonk (Author), Emily Tynes (Author), Henry Griggs (Author), Phil Sparks (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470181546, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 September 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, Drawings: 10 B\u0026amp;W, 0 Color\u003cbr\u003e27.7 x 21.3 x 1.5 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis is a new edition of \u003ci\u003eStrategic Communications for Nonprofits,\u003c\/i\u003e which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003eAbout CCMC xix\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e1 The Basics of Strategic Communications 1\u003c\/p\u003e \u003cp\u003e2 Elements of a Strategic Communications Plan 14\u003c\/p\u003e \u003cp\u003e3 Conducting Research and Targeting Audiences 35\u003c\/p\u003e \u003cp\u003e4 Framing and Developing Messages 44\u003c\/p\u003e \u003cp\u003e5 Navigating a Changing Industry 57\u003c\/p\u003e \u003cp\u003e6 Making the Most of Your Resources 69\u003c\/p\u003e \u003cp\u003e7 Earning Good Media Coverage 76\u003c\/p\u003e \u003cp\u003e8 Responding to a Media Crisis and Managing Backlash 113\u003c\/p\u003e \u003cp\u003e9 Selecting and Training Spokespeople 128\u003c\/p\u003e \u003cp\u003e10 Capitalizing on the Power of Partnerships 139\u003c\/p\u003e \u003cp\u003e11 Chapters Online: Graphics, Advertising, and Evaluation 150\u003c\/p\u003e \u003cp\u003eResources 153\u003c\/p\u003e \u003cp\u003eIndex 167\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52501057601816,"sku":"9780470181546","price":23.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470181546.jpg?v=1786208214","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strategic-communications-for-nonprofits-a-step-by-step-guide-to-working-with-the-media-paperback-softback-9780470181546","provider":"Freshly Printed Books","version":"1.0","type":"link"}