{"product_id":"strategic-communication-theory-and-practice-the-cocreational-model-hardback-9780470674574","title":"Strategic Communication Theory and Practice; The Cocreational Model (Hardback) 9780470674574","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrategic Communication Theory and Practice\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Cocreational Model\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCarl H. Botan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470674574, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 December 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e24.9 x 19.3 x 1.8 cm, 0.612 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, \u003ci\u003eStrategic Communication Theory and Practice: The Cocreational Model\u003c\/i\u003e argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. \u003ci\u003eStrategic Communication Theory and Practice\u003c\/i\u003e is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.\u003c\/p\u003e \u003cp\u003eAs the author explains, the term \"strategic communication\" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the role of theory and the cocreational meta-theory in strategic communication\u003c\/li\u003e \u003cli\u003eOutlines ethical practices and problems in the field\u003c\/li\u003e \u003cli\u003eIncludes information on basic campaign strategies\u003c\/li\u003e \u003cli\u003eOffers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication\u003c\/li\u003e \u003cli\u003eRedefines major concepts, such as publics, from a cocreational perspective\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Figures and Tables xv\u003c\/p\u003e \u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003eOverview of the Book xix\u003c\/p\u003e \u003cp\u003ePart I: Elements xix\u003c\/p\u003e \u003cp\u003ePart II: Strategies xx\u003c\/p\u003e \u003cp\u003ePart III: New Challenges xx\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Elements 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Strategic Communication Concepts 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 3\u003c\/p\u003e \u003cp\u003eStrategic Communication Is Big and Getting Bigger 3\u003c\/p\u003e \u003cp\u003eEmployment in SC 4\u003c\/p\u003e \u003cp\u003eSC on the Internet 4\u003c\/p\u003e \u003cp\u003eOrganization and Goal of This Book 5\u003c\/p\u003e \u003cp\u003eCommunication as Constitutive 6\u003c\/p\u003e \u003cp\u003eRole of information 6\u003c\/p\u003e \u003cp\u003eGeneral Definition and Role of SC 7\u003c\/p\u003e \u003cp\u003eTree metaphor of strategic communication as a gestalt 8\u003c\/p\u003e \u003cp\u003eGrand Strategy, Strategy and Tactics 9\u003c\/p\u003e \u003cp\u003eHistory 9\u003c\/p\u003e \u003cp\u003eAnaloguing 11\u003c\/p\u003e \u003cp\u003eSpecifically measurable outputs 12\u003c\/p\u003e \u003cp\u003eLevel of analysis 12\u003c\/p\u003e \u003cp\u003eGrand Strategy 13\u003c\/p\u003e \u003cp\u003eStrategy 13\u003c\/p\u003e \u003cp\u003eTactics 14\u003c\/p\u003e \u003cp\u003eRelationship of Grand Strategy, Strategy and Tactics 14\u003c\/p\u003e \u003cp\u003eGeneric Grand Strategies 15\u003c\/p\u003e \u003cp\u003eBackground 16\u003c\/p\u003e \u003cp\u003eIntransigent Grand Strategy 16\u003c\/p\u003e \u003cp\u003eEnvironment 16\u003c\/p\u003e \u003cp\u003eChange 16\u003c\/p\u003e \u003cp\u003ePublics 19\u003c\/p\u003e \u003cp\u003eIssues 19\u003c\/p\u003e \u003cp\u003eResearch 19\u003c\/p\u003e \u003cp\u003eCommunication 19\u003c\/p\u003e \u003cp\u003ePractitioners 19\u003c\/p\u003e \u003cp\u003eResistant Grand Strategy 20\u003c\/p\u003e \u003cp\u003eEnvironment 20\u003c\/p\u003e \u003cp\u003eChange 20\u003c\/p\u003e \u003cp\u003ePublics 20\u003c\/p\u003e \u003cp\u003eIssues 20\u003c\/p\u003e \u003cp\u003eResearch 21\u003c\/p\u003e \u003cp\u003eCommunication 21\u003c\/p\u003e \u003cp\u003ePractitioners 21\u003c\/p\u003e \u003cp\u003ePartnership Grand Strategy 21\u003c\/p\u003e \u003cp\u003eEnvironment 21\u003c\/p\u003e \u003cp\u003eChange 22\u003c\/p\u003e \u003cp\u003ePublics 22\u003c\/p\u003e \u003cp\u003eIssues 22\u003c\/p\u003e \u003cp\u003eResearch 22\u003c\/p\u003e \u003cp\u003eCommunication 22\u003c\/p\u003e \u003cp\u003ePractitioners 22\u003c\/p\u003e \u003cp\u003eCocreational Grand Strategy 22\u003c\/p\u003e \u003cp\u003eEnvironment 23\u003c\/p\u003e \u003cp\u003eChange 23\u003c\/p\u003e \u003cp\u003ePublics 23\u003c\/p\u003e \u003cp\u003eIssues 23\u003c\/p\u003e \u003cp\u003eResearch 23\u003c\/p\u003e \u003cp\u003eCommunication 23\u003c\/p\u003e \u003cp\u003ePractitioners 23\u003c\/p\u003e \u003cp\u003eChange in Grand Strategies 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Theory in SC and the Cocreational Metatheory 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 25\u003c\/p\u003e \u003cp\u003eIntroduction 25\u003c\/p\u003e \u003cp\u003eMetatheory 25\u003c\/p\u003e \u003cp\u003eWhat Theory Is 26\u003c\/p\u003e \u003cp\u003eMinima for a Theory 27\u003c\/p\u003e \u003cp\u003eKinds of Theories 28\u003c\/p\u003e \u003cp\u003eFormal and Informal Theory 28\u003c\/p\u003e \u003cp\u003eLess Formal Types of Theory 28\u003c\/p\u003e \u003cp\u003eCommonsense or everyday theory 29\u003c\/p\u003e \u003cp\u003eLay or naive theory 29\u003c\/p\u003e \u003cp\u003eThought experiments 30\u003c\/p\u003e \u003cp\u003ePositive and negative effects of lay theories 31\u003c\/p\u003e \u003cp\u003eMore Formal Types of Theory 32\u003c\/p\u003e \u003cp\u003ePractice‐based theories 32\u003c\/p\u003e \u003cp\u003eScientific theories 33\u003c\/p\u003e \u003cp\u003eTheory and Practice 34\u003c\/p\u003e \u003cp\u003eExperience versus Theory 34\u003c\/p\u003e \u003cp\u003eLearning from Established Fields 35\u003c\/p\u003e \u003cp\u003eExperience–Theory Link in SC 36\u003c\/p\u003e \u003cp\u003eSchools of Thought, Metatheory and Paradigms in SC 37\u003c\/p\u003e \u003cp\u003eEpistemology of SC 38\u003c\/p\u003e \u003cp\u003eOntology 39\u003c\/p\u003e \u003cp\u003eAxiology 40\u003c\/p\u003e \u003cp\u003eCocreational Metatheory in SC 40\u003c\/p\u003e \u003cp\u003eBackground 40\u003c\/p\u003e \u003cp\u003eLineage 41\u003c\/p\u003e \u003cp\u003ePositioning Cocreational Metatheory in SC 42\u003c\/p\u003e \u003cp\u003eSequencing schools of thought in SC by metatheory and metaphor 43\u003c\/p\u003e \u003cp\u003eInstrumental school 44\u003c\/p\u003e \u003cp\u003eModern\/social scientific 45\u003c\/p\u003e \u003cp\u003eCocreational Molecule and Model 47\u003c\/p\u003e \u003cp\u003eComponents of Cocreational Molecule 47\u003c\/p\u003e \u003cp\u003eCircle 1: Publics starting point 48\u003c\/p\u003e \u003cp\u003eBox 2: Strategic research and information inflow 49\u003c\/p\u003e \u003cp\u003eBox 2A: Strategic information outflows 49\u003c\/p\u003e \u003cp\u003eBox 2B: Experience 50\u003c\/p\u003e \u003cp\u003eBox 3: Campaign planning 50\u003c\/p\u003e \u003cp\u003eBox 4: Campaign implementation 50\u003c\/p\u003e \u003cp\u003eCircle 5: Acceptance and interpretation of campaign messages 51\u003c\/p\u003e \u003cp\u003eCircle 6: New meaning cocreation 51\u003c\/p\u003e \u003cp\u003eCircle 7: Assessment and progress 51\u003c\/p\u003e \u003cp\u003eLevels of Evaluation 52\u003c\/p\u003e \u003cp\u003eCategory 1 52\u003c\/p\u003e \u003cp\u003eCategory 2 52\u003c\/p\u003e \u003cp\u003eCategory 3 52\u003c\/p\u003e \u003cp\u003eLimitations of the Cocreational View in Evaluation 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Stakeholders, Publics, Customers, Markets and Audiences 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 55\u003c\/p\u003e \u003cp\u003eIntroduction 56\u003c\/p\u003e \u003cp\u003eLabels and Subfields Are Important 56\u003c\/p\u003e \u003cp\u003ePractitioner or professional, scholar or academic 57\u003c\/p\u003e \u003cp\u003eOrganization of the Chapter 57\u003c\/p\u003e \u003cp\u003eDifferent Ways Subfields of SC Think about the Groups We Communicate With 58\u003c\/p\u003e \u003cp\u003eStakeholders 58\u003c\/p\u003e \u003cp\u003ePublic 58\u003c\/p\u003e \u003cp\u003eCustomer 61\u003c\/p\u003e \u003cp\u003eMarkets and Marketing Communication 62\u003c\/p\u003e \u003cp\u003eAudiences 64\u003c\/p\u003e \u003cp\u003ePublics versus audiences 64\u003c\/p\u003e \u003cp\u003eAttributes of audiences 65\u003c\/p\u003e \u003cp\u003eSegmentation and Functions of Publics 66\u003c\/p\u003e \u003cp\u003eHistory of Segmentation 66\u003c\/p\u003e \u003cp\u003eStandardized or A Priori Terms 67\u003c\/p\u003e \u003cp\u003eMost important publics: target, critical, primary and crucial 68\u003c\/p\u003e \u003cp\u003eOther a priori publics: active, passive, latent, secondary and potential 68\u003c\/p\u003e \u003cp\u003eCampaign‐Specific or Customized Segmentation 68\u003c\/p\u003e \u003cp\u003eAltruistic Campaigns and Benefited Publics 69\u003c\/p\u003e \u003cp\u003eProcess in Publics 70\u003c\/p\u003e \u003cp\u003eInstrumental School View of Publics 71\u003c\/p\u003e \u003cp\u003eHumanistic View of Publics 72\u003c\/p\u003e \u003cp\u003eHumanism in communication in SC 72\u003c\/p\u003e \u003cp\u003eLanguage use 72\u003c\/p\u003e \u003cp\u003eSemiotics and publics 73\u003c\/p\u003e \u003cp\u003eHumans make choices 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Strategic Communication Ethics 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 75\u003c\/p\u003e \u003cp\u003eIntroduction 76\u003c\/p\u003e \u003cp\u003eCocreationality and Ethics 76\u003c\/p\u003e \u003cp\u003eParable of the Pig Perfumer 77\u003c\/p\u003e \u003cp\u003eEthics, Morality and Law 77\u003c\/p\u003e \u003cp\u003eEthics 77\u003c\/p\u003e \u003cp\u003eTwo challenges to current codes 78\u003c\/p\u003e \u003cp\u003eMorality 79\u003c\/p\u003e \u003cp\u003eLaw 79\u003c\/p\u003e \u003cp\u003eNeed for an SC‐Specific Ethical Code 81\u003c\/p\u003e \u003cp\u003eGolden age of strategic communication? 81\u003c\/p\u003e \u003cp\u003eEthical issues facing strategic communication 81\u003c\/p\u003e \u003cp\u003eCurrent Ethical Thought in SC and Its Subfields 82\u003c\/p\u003e \u003cp\u003eCurrent Formal Codes of Ethics in SC Subfields 82\u003c\/p\u003e \u003cp\u003eDisagreements in codes of ethics 84\u003c\/p\u003e \u003cp\u003eAgreements in codes of ethics 85\u003c\/p\u003e \u003cp\u003eHired Gun or Mercenary 85\u003c\/p\u003e \u003cp\u003eAttorney in the Court of Public Opinion 85\u003c\/p\u003e \u003cp\u003eOther Ethical Models and Ongoing Questions 86\u003c\/p\u003e \u003cp\u003eAdapting to publics 86\u003c\/p\u003e \u003cp\u003eCocreational Approach to Ethics 87\u003c\/p\u003e \u003cp\u003eHuman Nature View of Ethics 88\u003c\/p\u003e \u003cp\u003eImage in strategic communication 89\u003c\/p\u003e \u003cp\u003eI‐images and h‐images 89\u003c\/p\u003e \u003cp\u003eInterpretive communities in strategic communication 90\u003c\/p\u003e \u003cp\u003eMonologic and dialogic campaigns 90\u003c\/p\u003e \u003cp\u003eSocially Responsible Strategic Communication (SRSC) 91\u003c\/p\u003e \u003cp\u003eAgency in socially responsible strategic communication 91\u003c\/p\u003e \u003cp\u003eSocially necessary information 92\u003c\/p\u003e \u003cp\u003eSocial responsibility in practice 92\u003c\/p\u003e \u003cp\u003eCocreational Code of Ethics for Strategic Communicators 93\u003c\/p\u003e \u003cp\u003eGrand strategic, strategic and tactical implications for ethics 93\u003c\/p\u003e \u003cp\u003eApplication of Cocreational Ethics 94\u003c\/p\u003e \u003cp\u003eCocreational Ethical Codes Disrupt Old Views of Ethics in SC 94\u003c\/p\u003e \u003cp\u003eCocreational View of Ethics Applied to Pledges 95\u003c\/p\u003e \u003cp\u003eSample Ethics Pledges for Communicators and Organizations 95\u003c\/p\u003e \u003cp\u003eApplication: Cocreational View of Ethics Applied to Political Discourse 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Strategies 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Issues, Issues Management and Crises 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 101\u003c\/p\u003e \u003cp\u003eIntroduction and History 102\u003c\/p\u003e \u003cp\u003eIssues management 102\u003c\/p\u003e \u003cp\u003eManaging versus Cocreating Issues 102\u003c\/p\u003e \u003cp\u003eIssues and Problems 103\u003c\/p\u003e \u003cp\u003eIssues 103\u003c\/p\u003e \u003cp\u003eOther Cocreators 104\u003c\/p\u003e \u003cp\u003eProblems versus Issues 104\u003c\/p\u003e \u003cp\u003eLife Cycle of an Issue 105\u003c\/p\u003e \u003cp\u003eUp the Time Stream 105\u003c\/p\u003e \u003cp\u003eAttrition of Issues 106\u003c\/p\u003e \u003cp\u003eStages of an Issue 107\u003c\/p\u003e \u003cp\u003ePre‐Issues and Environmental Scanning 107\u003c\/p\u003e \u003cp\u003eStage One: Embryonic Issues 108\u003c\/p\u003e \u003cp\u003eStage Two: Open Issues 109\u003c\/p\u003e \u003cp\u003eStage Three: Mature Issues 110\u003c\/p\u003e \u003cp\u003eNormal mature issues 110\u003c\/p\u003e \u003cp\u003eCrises 111\u003c\/p\u003e \u003cp\u003eStrategic versatility and strategic ambiguity 112\u003c\/p\u003e \u003cp\u003eSurprise in crises 113\u003c\/p\u003e \u003cp\u003eTruth in a crisis 113\u003c\/p\u003e \u003cp\u003eMeta‐crises or secondary crises 114\u003c\/p\u003e \u003cp\u003eLurking Issues 115\u003c\/p\u003e \u003cp\u003eConclusion 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Basic Theories of Strategic Communication 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 117\u003c\/p\u003e \u003cp\u003eIntroduction 117\u003c\/p\u003e \u003cp\u003eBasic Theory in SC 117\u003c\/p\u003e \u003cp\u003eChallenge 118\u003c\/p\u003e \u003cp\u003eCoorientation Theory 119\u003c\/p\u003e \u003cp\u003eBackground 119\u003c\/p\u003e \u003cp\u003eConcepts in Coorientation Theory 120\u003c\/p\u003e \u003cp\u003eEvaluation of Coorientation 121\u003c\/p\u003e \u003cp\u003eTheory boxes explained 121\u003c\/p\u003e \u003cp\u003eSense‐ Making Theory 122\u003c\/p\u003e \u003cp\u003eBackground of Sense‐Making 122\u003c\/p\u003e \u003cp\u003eConcepts in Sense‐Making Theory 122\u003c\/p\u003e \u003cp\u003eCaveat on misapplying theories 123\u003c\/p\u003e \u003cp\u003eApplication in SC 124\u003c\/p\u003e \u003cp\u003eEvaluation of Sense‐Making Theory 125\u003c\/p\u003e \u003cp\u003eAttribution Theory 126\u003c\/p\u003e \u003cp\u003eBackground of Attribution Theory 126\u003c\/p\u003e \u003cp\u003eConcepts of Attribution Theory 126\u003c\/p\u003e \u003cp\u003eApplications of Attribution Theory 127\u003c\/p\u003e \u003cp\u003eFundamental attribution error 128\u003c\/p\u003e \u003cp\u003eSelf‐serving bias 129\u003c\/p\u003e \u003cp\u003eEvaluation of Attribution Theory 130\u003c\/p\u003e \u003cp\u003eTrust 130\u003c\/p\u003e \u003cp\u003eBackground of Trust 130\u003c\/p\u003e \u003cp\u003eConcepts in Trust 130\u003c\/p\u003e \u003cp\u003eMeasurement of Trust 132\u003c\/p\u003e \u003cp\u003eApplications of Trust 132\u003c\/p\u003e \u003cp\u003eEvaluation of Trust 133\u003c\/p\u003e \u003cp\u003ePersuading versus Informing 133\u003c\/p\u003e \u003cp\u003eNon‐Persuasive and Persuasive Subfields 133\u003c\/p\u003e \u003cp\u003eBackground of non‐persuasive SC 134\u003c\/p\u003e \u003cp\u003eAcademic non‐persuasive SC 135\u003c\/p\u003e \u003cp\u003eSC as a motivated practice 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Risk and Preparedness Communication 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 137\u003c\/p\u003e \u003cp\u003eIntroduction 137\u003c\/p\u003e \u003cp\u003eThe Cocreational View of Risk Communication 138\u003c\/p\u003e \u003cp\u003eTwo Components of All SC 139\u003c\/p\u003e \u003cp\u003eSocial‐Emotional Dimension of Risk 141\u003c\/p\u003e \u003cp\u003eCocreational Model of Risk Communication 141\u003c\/p\u003e \u003cp\u003eTraditional Risk and Disaster Preparedness Communication 143\u003c\/p\u003e \u003cp\u003eEmergency communication 143\u003c\/p\u003e \u003cp\u003eDisaster communication 143\u003c\/p\u003e \u003cp\u003ePreparedness Communication 143\u003c\/p\u003e \u003cp\u003eReadiness communication 144\u003c\/p\u003e \u003cp\u003eTerrorism communication 144\u003c\/p\u003e \u003cp\u003eThe Cocreational View 144\u003c\/p\u003e \u003cp\u003eUnderstanding Risk Analytically and Experientially 146\u003c\/p\u003e \u003cp\u003eAssumption of rationality 146\u003c\/p\u003e \u003cp\u003eState Emergency Operations Plans 148\u003c\/p\u003e \u003cp\u003eNatural Disasters and the Environmental Risks 149\u003c\/p\u003e \u003cp\u003eHuman‐Caused Disasters 149\u003c\/p\u003e \u003cp\u003eExpert–Media Relations 150\u003c\/p\u003e \u003cp\u003eQuasi‐Scientific Explanations 150\u003c\/p\u003e \u003cp\u003eCosts to Publics 151\u003c\/p\u003e \u003cp\u003eConclusion 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III New Challenges 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Social Media and New Information Technology 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 155\u003c\/p\u003e \u003cp\u003eIntroduction 155\u003c\/p\u003e \u003cp\u003eInterconnected Publics and the Cocreation of Meaning 156\u003c\/p\u003e \u003cp\u003eSocial Media–Cocreation Nexus 156\u003c\/p\u003e \u003cp\u003eMass Media and Social Media 157\u003c\/p\u003e \u003cp\u003eBlessings and Curses 158\u003c\/p\u003e \u003cp\u003eKey Attributes of New Media 159\u003c\/p\u003e \u003cp\u003eInteractivity 159\u003c\/p\u003e \u003cp\u003eDemassification 159\u003c\/p\u003e \u003cp\u003eAsynchronicity 160\u003c\/p\u003e \u003cp\u003eUp the Time Stream with Social Media 160\u003c\/p\u003e \u003cp\u003eSuccess Rates of SC Campaigns 161\u003c\/p\u003e \u003cp\u003eThe Free Lunch and the Changing of the Guard 163\u003c\/p\u003e \u003cp\u003eShrilling of Public Discourse 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 International and Intercultural Strategic Communication 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSummary 167\u003c\/p\u003e \u003cp\u003eCocreational View of International and Intercultural Strategic Communication 167\u003c\/p\u003e \u003cp\u003eIntercultural and Cross‐Cultural Models 168\u003c\/p\u003e \u003cp\u003eEthnocentric and polycentric models 169\u003c\/p\u003e \u003cp\u003eOntological knowledge 169\u003c\/p\u003e \u003cp\u003ePlanning, Evaluation and Ethics in Intercultural SC Campaigns 169\u003c\/p\u003e \u003cp\u003eLens and Mirror 170\u003c\/p\u003e \u003cp\u003eMatrix 170\u003c\/p\u003e \u003cp\u003eBackground of the matrix 171\u003c\/p\u003e \u003cp\u003eFour factors of the matrix 171\u003c\/p\u003e \u003cp\u003eMatrix and cocreationality 172\u003c\/p\u003e \u003cp\u003ePublic Diplomacy as International\/Intercultural SC 173\u003c\/p\u003e \u003cp\u003eConclusion 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Strategic Communication in Terrorism and Counterterrorism:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Missing Narrative 175\u003c\/p\u003e \u003cp\u003eSummary 175\u003c\/p\u003e \u003cp\u003eIntroduction 175\u003c\/p\u003e \u003cp\u003eTerrorism as Strategic Communication 176\u003c\/p\u003e \u003cp\u003eMeaning and Strategic Communication Purpose of Terrorism 177\u003c\/p\u003e \u003cp\u003eTerrorism’s Critical Publics 178\u003c\/p\u003e \u003cp\u003eView of the Role of Mass Media in Terrorism 178\u003c\/p\u003e \u003cp\u003eEffects of media coverage of terrorism 179\u003c\/p\u003e \u003cp\u003eTerrorism’s use of pseudo‐events 179\u003c\/p\u003e \u003cp\u003eNarrative Featured in Terrorist Strategic Communication 180\u003c\/p\u003e \u003cp\u003eNarrative as storytelling 183\u003c\/p\u003e \u003cp\u003eNarrative, naming and framing 183\u003c\/p\u003e \u003cp\u003eCyberterrorism and the New Media 184\u003c\/p\u003e \u003cp\u003eCocreational View of Terrorism Communication 185\u003c\/p\u003e \u003cp\u003eStrategic content in terrorist communication 186\u003c\/p\u003e \u003cp\u003eCounterterrorism Strategic Communication 187\u003c\/p\u003e \u003cp\u003eIntroduction 187\u003c\/p\u003e \u003cp\u003eNarrative in Counterterror Strategic Communication 188\u003c\/p\u003e \u003cp\u003eLaw of the Instrument 189\u003c\/p\u003e \u003cp\u003eNo horse in the race 190\u003c\/p\u003e \u003cp\u003eOverdependence on military‐legal‐expert responses 191\u003c\/p\u003e \u003cp\u003eMass Media Limitations in Counterterrorism 193\u003c\/p\u003e \u003cp\u003eConclusion 194\u003c\/p\u003e \u003cp\u003eReferences and Further Reading 197\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" 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