{"product_id":"strategic-communication-in-event-planning-for-corporations-nonprofits-and-individuals-paperback-softback-9781394348350","title":"Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals (Paperback \/ softback) 9781394348350","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eSheri Dean Parmelee (Author), Clark F. Greer (Author), Tammy K. Brown (Author), Seungwon Shawn Lee (Series edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394348350, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 November 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e25.2 x 20.3 x 1.3 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals\u003c\/i\u003e is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to post-event evaluation. With a focus on the strategic integration of communication, this textbook equips readers to design and execute impactful events that align with organizational goals. Its unique approach combines the latest research with practical applications, emphasizing digital tools such as artificial intelligence (AI) to meet the demands of today’s dynamic event industry. \u003c\/p\u003e\n\u003cp\u003eAuthored by experts with a combined 70 years of experience in event planning, communication, and finance, the book addresses challenges unique to in-house planning for businesses, nonprofits, and individuals. It delves into budgeting, promotions, and logistics while providing step-by-step guidance for both new and seasoned planners. Throughout the book, real-world case studies, innovative insights, and actionable strategies empower readers to create memorable and effective events. \u003c\/p\u003e\n\u003cp\u003ePart of the trusted \u003ci\u003eWiley Event Management Series, Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals:\u003c\/i\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers an inclusive framework for strategic communication that addresses every part of the event lifecycle\u003c\/li\u003e\n\u003cli\u003eProvides innovative approaches to promotions, budgeting, logistics, and post-event reporting.\u003c\/li\u003e\n\u003cli\u003eFocuses on in-house event planning to reduce external costs and improve organizational autonomy\u003c\/li\u003e\n\u003cli\u003eHighlights the integration of communication strategies with event objectives to ensure impactful outcomes\u003c\/li\u003e\n\u003cli\u003eIncludes instructor-friendly resources and assignments that are ideal for academic settings\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals\u003c\/i\u003e is an ideal textbook for undergraduate and graduate courses in event planning, hospitality, and communication, and a valuable reference for professional event planners, nonprofit organizers, and consultants wanting to enhance their strategic communication skills.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eList of Illustrations xix\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Pre-Event Analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Audience Research 3\u003c\/p\u003e \u003cp\u003e2 Digital Research 17\u003c\/p\u003e \u003cp\u003e3 Event Purposes 27\u003c\/p\u003e \u003cp\u003e4 Theories 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Event Communication\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Pre-Event Promotion 51\u003c\/p\u003e \u003cp\u003e6 During Event Communication 65\u003c\/p\u003e \u003cp\u003e7 Planning Checklist 76\u003c\/p\u003e \u003cp\u003e8 Implementation 92\u003c\/p\u003e \u003cp\u003e9 Leading Through Volunteerism 102\u003c\/p\u003e \u003cp\u003e10 Budgeting 111\u003c\/p\u003e \u003cp\u003e11 Grant Writing and Funding 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Types of Events\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Corporate and Nonprofit Events 135\u003c\/p\u003e \u003cp\u003e13 Festivals, Fairs, \u0026amp; Tourism 148\u003c\/p\u003e \u003cp\u003e14 Life-Cycle Events 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Post-Event Analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Evaluation Research 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlossary G- 1\u003c\/p\u003e \u003cp\u003eIndex I- 1\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cookery \/ food \u0026amp; drink etc [\u003ca title=\"See our other books on Cookery \/ food \u0026amp; drink etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cookery%20\/%20food%20\u0026amp;%20drink%20etc%20%5BWB%5D%22\"\u003eWB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433823203608,"sku":"9781394348350","price":50.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394348350.jpg?v=1784854207","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/strategic-communication-in-event-planning-for-corporations-nonprofits-and-individuals-paperback-softback-9781394348350","provider":"Freshly Printed Books","version":"1.0","type":"link"}