{"product_id":"stories-for-work-the-essential-guide-to-business-storytelling-paperback-softback-9780730343295","title":"Stories for Work; The Essential Guide to Business Storytelling (Paperback \/ softback) 9780730343295","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStories for Work\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Essential Guide to Business Storytelling\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGabrielle Dolan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780730343295, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 25 April 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e22.4 x 14.5 x 1.5 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eLearn the science and master the art of telling a great story\u003c\/b\u003e \u003cp\u003e\u003ci\u003eStories for Work\u003c\/i\u003e walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what \u003ci\u003enever\u003c\/i\u003e works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. \u003c\/p\u003e\n\u003cp\u003eStorytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eLearn why storytelling grabs attention and helps your message get through\u003c\/li\u003e \u003cli\u003eMaster the four types of stories used in business settings\u003c\/li\u003e \u003cli\u003eInfuse your stories with the personal to highlight your vision and values\u003c\/li\u003e \u003cli\u003eCraft a selection of stories to pull out at pivotal business moments\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. \u003ci\u003eStories for Work\u003c\/i\u003e helps you put this dynamic to work for you in any business scenario.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the author ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Shaping your stories 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The science of storytelling 5\u003c\/p\u003e \u003cp\u003e2 Four types of stories you need in business 15\u003c\/p\u003e \u003cp\u003e3 How to find stories for work 23\u003c\/p\u003e \u003cp\u003e4 How to construct and share your stories 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Sharing your stories 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Stories that work for presentations 47\u003c\/p\u003e \u003cp\u003e6 Stories that work for change 55\u003c\/p\u003e \u003cp\u003e7 Stories that work for sales 65\u003c\/p\u003e \u003cp\u003e8 Stories that work for values and vision 75\u003c\/p\u003e \u003cp\u003e9 Stories that work for your personal brand 85\u003c\/p\u003e \u003cp\u003e10 Stories that work for coaching 97\u003c\/p\u003e \u003cp\u003e11 Stories that work for job interviews 105\u003c\/p\u003e \u003cp\u003e12 Stories that work for newsletters and blogs 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Storytelling case studies 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Australia Post case study 129\u003c\/p\u003e \u003cp\u003e14 Bupa case study 139\u003c\/p\u003e \u003cp\u003e15 Spark case study 151\u003c\/p\u003e \u003cp\u003eConclusion 163\u003c\/p\u003e \u003cp\u003eNext steps 167\u003c\/p\u003e \u003cp\u003eIndex 169\u003c\/p\u003e \u003cp\u003eConnect and share 175\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52460733497624,"sku":"9780730343295","price":14.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780730343295_272608.jpg?v=1785459757","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/stories-for-work-the-essential-guide-to-business-storytelling-paperback-softback-9780730343295","provider":"Freshly Printed Books","version":"1.0","type":"link"}