{"product_id":"storefront-campaigning-hardback-9781009500708","title":"Storefront Campaigning (Hardback) 9781009500708","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStorefront Campaigning\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis Element explores why storefront campaigning still works for presidential campaigns, even as voter contact goes digital.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoshua P. Darr (Author), Sean Whyard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009500708, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 December 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e92 pages\u003cbr\u003e23.1 x 15.9 x 1.2 cm, 0.28 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSince Barack Obama's historic and unprecedented field operations in 2008 and 2012, campaigns have centralized their voter contact operations within field offices: storefronts rented in strategically chosen communities. That model was upended in 2020: Joe Biden won the election without any offices (due to COVID-19), while Donald Trump's campaign opened over 300. Using two decades of data on office locations and interviews with campaign staffers, we show how the strategic placement and electoral impact of local field offices changed over the past twenty years, including differences in partisan strategy and effectiveness. We find that offices are somewhat more effective for Democrats than Republicans, but Democratic field operations are declining while Republicans' are increasing. We conclude by assessing whether future campaigns will invest in offices again – or if the rebirth of storefront campaigning is over and the future of political campaigning is purely digital.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Back to the office\u003cbr\u003e 2. Why storefronts?\u003cbr\u003e 3. Placing offices\u003cbr\u003e 4. Ground gains\u003cbr\u003e 5. The future of field\u003cbr\u003e References.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Constitution: government \u0026amp; the state [\u003ca title=\"See our other books on Constitution: government \u0026amp; the state\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Constitution:%20government%20\u0026amp;%20the%20state%20%5BJPHC%5D%22\"\u003eJPHC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52414105223448,"sku":"9781009500708","price":49.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009500708i.jpg?v=1784338100","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/storefront-campaigning-hardback-9781009500708","provider":"Freshly Printed Books","version":"1.0","type":"link"}