{"product_id":"steal-these-ideas-marketing-secrets-that-will-make-you-a-star-hardback-9781118004449","title":"Steal These Ideas!; Marketing Secrets That Will Make You a Star (Hardback) 9781118004449","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSteal These Ideas!\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMarketing Secrets That Will Make You a Star\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSteve Cone (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118004449, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 October 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e22.4 x 14.9 x 2.1 cm, 0.372 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe marketer's guide to standing out from the crowd and connecting with consumers\u003c\/b\u003e  \u003cp\u003eAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In \u003ci\u003eSteal These Ideas!, Second Edition\u003c\/i\u003e, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, \u003ci\u003eSteal These Ideas!\u003c\/i\u003e proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThis new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts\u003c\/li\u003e \u003cli\u003eThe book is illustrated throughout with examples of the good, bad, and ugly in advertising\u003c\/li\u003e \u003cli\u003eIncludes new ideas on how to take full advantage of online marketing and social media\u003c\/li\u003e \u003cli\u003eHighlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson\u003c\/li\u003e \u003cli\u003eAuthor Steve Cone is the Executive Vice President of AARP\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEverything you didn't learn in business school (or in the field), \u003ci\u003eSteal These Ideas!\u003c\/i\u003e gives marketers the edge in today's fast-paced, oversaturated marketplace.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction.  \u003cp\u003e\u003cb\u003eChapter 1 Billions and Billions Wasted……\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMcDonalds Almost Gets It.\u003c\/p\u003e \u003cp\u003eNew Challenges We Face and Five Rules To Live By.\u003c\/p\u003e \u003cp\u003eWhat About Political Slogans?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Three Hidden Ingredients in Every Winning Promotional Campaign.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ultimate Help-Wanted Ad.\u003c\/p\u003e \u003cp\u003eThe Early Days of Playboy Magazine.\u003c\/p\u003e \u003cp\u003eRolling Stone Magazine.\u003c\/p\u003e \u003cp\u003ePan American WorldPass and How Last Became First.\u003c\/p\u003e \u003cp\u003eOther Quick Airline Stories about Creating Customer Excitement.\u003c\/p\u003e \u003cp\u003eOne for the Gipper.\u003c\/p\u003e \u003cp\u003eDon't Leave Home Without It.\u003c\/p\u003e \u003cp\u003eMr. Whipple.\u003c\/p\u003e \u003cp\u003eToppling the Category Leader with one Perfect Sentence.\u003c\/p\u003e \u003cp\u003eEggs Overnight.\u003c\/p\u003e \u003cp\u003ePeter Lynch, Lily Tomlin, and Don Rickles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 What Makes A Brand Successful? How Do You Manage It.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHave A Unique Selling Proposition.\u003c\/p\u003e \u003cp\u003eInsist On Strong Visual Imagery.\u003c\/p\u003e \u003cp\u003eYou Must Have Innovative and Reliable Products.\u003c\/p\u003e \u003cp\u003eMemorable and Integrated Advertising-Always.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 How to Create a Unique Selling Proposition.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree of My Favorite Unique Selling Propositions.\u003c\/p\u003e \u003cp\u003eHow to Create a USP.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Using a Spokesperson to Maximum Effect.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow To Choose The Right Personality.\u003c\/p\u003e \u003cp\u003eThe Remarkable Betty White.\u003c\/p\u003e \u003cp\u003eGoing Hollywood.\u003c\/p\u003e \u003cp\u003eA Word About Voiceovers.\u003c\/p\u003e \u003cp\u003eCorporate Mascots.\u003c\/p\u003e \u003cp\u003eAnimated Characters.\u003c\/p\u003e \u003cp\u003eAnimals.\u003c\/p\u003e \u003cp\u003eThe Deceased.\u003c\/p\u003e \u003cp\u003eBut What If My Spokesperson Does Something Really Bad?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Kill All Art Directors (Well not Literally).\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFive Tips to Readability.\u003c\/p\u003e \u003cp\u003eThe Great, The Good, The Bad and The Ugly.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Learn From Magazines While They Still Exist….\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImagine Annual Reports That Get Read!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Do the Reverse of Whatever GM Does.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe “Electronic Church” And How It “Out Marketed” Mainstream Religion And What You Can Learn From It.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Less Is More   Now More Than Ever.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToo Many Choices are too Confusing.\u003c\/p\u003e \u003cp\u003eIt’s as Easy as 1, 2, 3.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Three Most Important Customer Lessons—Especially For the Digital Age.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson One: People Renew the Way they are Acquired.\u003c\/p\u003e \u003cp\u003eLesson Two: The Most Critical Time in a New Customer's Relationship is Right after her Immediate Purchase.\u003c\/p\u003e \u003cp\u003eLesson Three: Forget Complicated Clusters and Demographics.\u003c\/p\u003e \u003cp\u003eA Common Mistake you Should NEVER Make.\u003c\/p\u003e \u003cp\u003eHey, But I Sell to Businesses and Not Directly to Consumers.\u003c\/p\u003e \u003cp\u003eThe Guthrie Lesson.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Loyalty Reimagined.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomers are Rarely Loyal.\u003c\/p\u003e \u003cp\u003eIs There any New Thinking in the Loyalty Space?\u003c\/p\u003e \u003cp\u003eIt’s About Time.\u003c\/p\u003e \u003cp\u003eLoyalty in the Not-for-Profit World.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Single Most Powerful Way to Get Customers to Love You.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Your Promotional Letter Read or E-Mail Every Time.\u003c\/p\u003e \u003cp\u003eThe Absolute Power of Membership…..and Something American Express does Right.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Making Sense of Media Planning.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrint Media.\u003c\/p\u003e \u003cp\u003eZig When Everyone else Zags.\u003c\/p\u003e \u003cp\u003eTV and Radio Placement.\u003c\/p\u003e \u003cp\u003eYou Can Avoid Consumer Ad Skipping.\u003c\/p\u003e \u003cp\u003eThe Next Giant Leap in Ad Watching.\u003c\/p\u003e \u003cp\u003eHas Radio Seen its Best Days?\u003c\/p\u003e \u003cp\u003eThe Internet.\u003c\/p\u003e \u003cp\u003eGlobal media planning and placement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Making Social Networking Work For You.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSome Helpful Hints to Capitalize on Social Networking.\u003c\/p\u003e \u003cp\u003eFinancial Considerations.\u003c\/p\u003e \u003cp\u003eQuestions I get Asked about the Future Direction of Media.\u003c\/p\u003e \u003cp\u003ePacing is Important.\u003c\/p\u003e \u003cp\u003eChat Rooms and Blogging.\u003c\/p\u003e \u003cp\u003eTexting, Messaging, and Mobile.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 E Mauled—How To Avoid Consumer Rage.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHere are Steve's Three Tips to better E Mail interaction with Consumers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Web Wasted. Don't You.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSomething No One Else Ever Does.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 No One Ever Bought Anything from an English Professor.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWe are Wired as a Species to Say Yes!.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Leveraging Boomer Power And More.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEight Other Predictions Marketers Can Count On.\u003c\/p\u003e \u003cp\u003eMinorities Becoming Majorities.\u003c\/p\u003e \u003cp\u003eMarketing to the Sexes.\u003c\/p\u003e \u003cp\u003eSports.\u003c\/p\u003e \u003cp\u003eLooking Good For Good.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Jingles All The Way.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Jingle and How is it Used and Misused?\u003c\/p\u003e \u003cp\u003eMake A Jingle Work For You.\u003c\/p\u003e \u003cp\u003eCan a Well-Known Song Define a Product?\u003c\/p\u003e \u003cp\u003eA New Term For Spoken Taglines.\u003c\/p\u003e \u003cp\u003eWe have Lost Our Way.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 The Future of Marketing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMPP Will Make Customer Service Phone Operators Unnecessary.\u003c\/p\u003e \u003cp\u003eDoes PR Have a Role in a World of Instant Communication?\u003c\/p\u003e \u003cp\u003eYou.\u003c\/p\u003e \u003cp\u003eTips on interacting with Reporters.\u003c\/p\u003e \u003cp\u003eWhat about Investor Relations?\u003c\/p\u003e \u003cp\u003eDo Sponsorships Make Sense Anymore—did they ever?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 How To Be A Marketing Star.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging your Staff.\u003c\/p\u003e \u003cp\u003eHow to Manage an Ad Agency so you Both Succeed.\u003c\/p\u003e \u003cp\u003eWhat We Take for Granted We Shouldn't—Great Writing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Eight Tips To Being More Creative.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 Steal These Secrets Now.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Bloomberg Press","offers":[{"title":"Brand New","offer_id":52501181989144,"sku":"9781118004449","price":16.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118004449.jpg?v=1786215452","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/steal-these-ideas-marketing-secrets-that-will-make-you-a-star-hardback-9781118004449","provider":"Freshly Printed Books","version":"1.0","type":"link"}