{"product_id":"staying-small-successfully-a-guide-for-architects-engineers-and-design-professionals-hardback-9780471407737","title":"Staying Small Successfully; A Guide for Architects, Engineers, and Design Professionals (Hardback) 9780471407737","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStaying Small Successfully\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide for Architects, Engineers, and Design Professionals\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFrank A. Stasiowski (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471407737, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 August 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e25.6 x 18.6 x 2.2 cm, 0.719 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMaking smaller A\/E\/C firms more productive and moreprofitable\u003cbr\u003e \u003cbr\u003e Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits.\u003cbr\u003e \u003cbr\u003e Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to:\u003cbr\u003e * Anticipate client needs and meet them in advance\u003cbr\u003e * Narrow the target market and expand the client base\u003cbr\u003e * Leverage core competencies to create powerful marketingtools\u003cbr\u003e * Establish strategic partnerships\u003cbr\u003e * Survive and thrive during an economic downturn\u003cbr\u003e \u003cbr\u003e Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small,but your business, your revenues, and your profits will soar.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e Planning and Strategy.\u003cbr\u003e \u003cbr\u003e Focusing Your Practice.\u003cbr\u003e \u003cbr\u003e Strategic Alliances.\u003cbr\u003e \u003cbr\u003e Servicing the Client.\u003cbr\u003e \u003cbr\u003e Personnel.\u003cbr\u003e \u003cbr\u003e Compensation.\u003cbr\u003e \u003cbr\u003e Managing the Bottom Line.\u003cbr\u003e \u003cbr\u003e Information Technology.\u003cbr\u003e \u003cbr\u003e Growth.\u003cbr\u003e \u003cbr\u003e The Psychology of Winning.\u003cbr\u003e \u003cbr\u003e Do's and Don'ts of Success.\u003cbr\u003e \u003cbr\u003e Appendix A: Buy\/Sell Agreements.\u003cbr\u003e \u003cbr\u003e Appendix B: Preparing Your Marketing Plan: Techniques and What toInclude.\u003cbr\u003e \u003cbr\u003e Appendix C: Is Your Cover Letter Making a Difference?\u003cbr\u003e \u003cbr\u003e Recommended Reading.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Architecture [\u003ca title=\"See our other books on Architecture\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Architecture%20%5BAM%5D%22\"\u003eAM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52507245019416,"sku":"9780471407737","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471407737.jpg?v=1786441323","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/staying-small-successfully-a-guide-for-architects-engineers-and-design-professionals-hardback-9780471407737","provider":"Freshly Printed Books","version":"1.0","type":"link"}