{"product_id":"statistics-in-market-research-paperback-softback-9780470689370","title":"Statistics in Market Research (Paperback \/ softback) 9780470689370","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStatistics in Market Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eChuck Chakrapani (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470689370, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 January 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e234 pages\u003cbr\u003e1 x 15.5 x 23.4 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eOffering a comprehensive overview of statistics in market research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStatistics in Market Research\u003c\/i\u003e details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Statistics and marketing.\u003c\/p\u003e \u003cp\u003e2. Factor analysis.\u003c\/p\u003e \u003cp\u003e3. Correspondence analysis.\u003c\/p\u003e \u003cp\u003e4. Cluster analysis.\u003c\/p\u003e \u003cp\u003e5. Multiple regression analysis.\u003c\/p\u003e \u003cp\u003e6. Discriminant analysis.\u003c\/p\u003e \u003cp\u003e7. Conjoint analysis.\u003c\/p\u003e \u003cp\u003e8. Path analysis and structural equation models.\u003c\/p\u003e \u003cp\u003e9. Data mining.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mathematics [\u003ca title=\"See our other books on Mathematics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mathematics%20%5BPB%5D%22\"\u003ePB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52515901833496,"sku":"9780470689370","price":53.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470689370.jpg?v=1786672193","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/statistics-in-market-research-paperback-softback-9780470689370","provider":"Freshly Printed Books","version":"1.0","type":"link"}