{"product_id":"starting-and-building-your-catalog-sales-business-secrets-for-success-in-one-of-todays-fastest-growing-businesses-hardback-9780471508168","title":"Starting and Building Your Catalog Sales Business; Secrets for Success in One of Today's Fastest-Growing Businesses (Hardback) 9780471508168","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStarting and Building Your Catalog Sales Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSecrets for Success in One of Today's Fastest-Growing Businesses\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHerman Holtz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471508168, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 July 1990\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e291 pages\u003cbr\u003e23.7 x 16 x 2.5 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eNow--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting \u0026amp; Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are \"catalog companies,\" earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:\u003cbr\u003e * The basics of direct-mail selling and catalog sales\u003cbr\u003e * The secrets to creating catalog copy that really sells\u003cbr\u003e * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form\u003cbr\u003e * How to choose and use the right mailing lists\u003cbr\u003e * Managing the two essentials of the catalog business: sales volumeand pricing\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eWhat Is the \"Catalog Sales\" Business?\u003c\/p\u003e \u003cp\u003eA Few Starter Ideas.\u003c\/p\u003e \u003cp\u003eWhat to Sell: Finding the Right Line.\u003c\/p\u003e \u003cp\u003eBasics of Marketing.\u003c\/p\u003e \u003cp\u003eMarketing via Catalogs and Mail.\u003c\/p\u003e \u003cp\u003eWriting Catalog Copy that Sells.\u003c\/p\u003e \u003cp\u003eThe Important and Necessary Elements in the Mailing.\u003c\/p\u003e \u003cp\u003eMailing Lists: A Critical Necessity.\u003c\/p\u003e \u003cp\u003eCosting, Pricing, and Accounting.\u003c\/p\u003e \u003cp\u003eWhat It Takes to Succeed.\u003c\/p\u003e \u003cp\u003eFinancing Your Future.\u003c\/p\u003e \u003cp\u003eMiscellaneous Aids to Success.\u003c\/p\u003e \u003cp\u003eAppendixes.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293501452568,"sku":"9780471508168","price":27.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471508168.jpg?v=1781642707","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/starting-and-building-your-catalog-sales-business-secrets-for-success-in-one-of-todays-fastest-growing-businesses-hardback-9780471508168","provider":"Freshly Printed Books","version":"1.0","type":"link"}