{"product_id":"starting-an-iphone-application-business-for-dummies-paperback-softback-9780470524527","title":"Starting an iPhone Application Business For Dummies (Paperback \/ softback) 9780470524527","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStarting an iPhone Application Business For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAaron Nicholson (Author), Joel Elad (Author), Damien Stolarz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470524527, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 October 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages\u003cbr\u003e23.6 x 18.8 x 2.3 cm, 0.658 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eHow to create a profitable, sustainable business developing and marketing iPhone apps\u003c\/p\u003e \u003cp\u003eiPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, \u003ci\u003eStarting an iPhone Application Business For Dummies\u003c\/i\u003e will show you how to produce and market them effectively.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStarting an iPhone Application Business For Dummies\u003c\/i\u003e provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentifies what goes into a successful iPhone application business\u003c\/li\u003e \u003cli\u003eHelps you find the market niche your applications can fill, market and promote your business, and build your brand\u003c\/li\u003e \u003cli\u003eExplains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store\u003c\/li\u003e \u003cli\u003eExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models\u003c\/li\u003e \u003cli\u003eDemonstrates effective ways to provide service and support to customers\u003c\/li\u003e \u003cli\u003eWritten by a team that combines knowledge of iPhone app development with sound business experience\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStarting an iPhone Application Business For Dummies can help you turn your ideas into income.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Surveying the Marketplace.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Wide, Wide World of iPhone App Development.\u003c\/p\u003e \u003cp\u003eChapter 2: Understanding the iPhone Platform.\u003c\/p\u003e \u003cp\u003eChapter 3: Pricing and Revenue Models.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Pinpointing the Business Offering.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Coming Up with a Winning Idea.\u003c\/p\u003e \u003cp\u003eChapter 5: Leveraging Brands, Skills, and Content.\u003c\/p\u003e \u003cp\u003eChapter 6: Collaborating Internally and Externally.\u003c\/p\u003e \u003cp\u003eChapter 7: Sizing Up the Competition.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Lay the Groundwork.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Registering with Apple.\u003c\/p\u003e \u003cp\u003eChapter 9: Understanding the Development Tools.\u003c\/p\u003e \u003cp\u003eChapter 10: Staffi ng Your Team.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Assemble Your iPhone Application.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Building Your Application Specifi cations.\u003c\/p\u003e \u003cp\u003eChapter 12: Assembling Your Development Team.\u003c\/p\u003e \u003cp\u003eChapter 13: Greenlighting the Budget.\u003c\/p\u003e \u003cp\u003eChapter 14: Managing the Development Process.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Market to the Masses.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Capturing Free Publicity.\u003c\/p\u003e \u003cp\u003eChapter 16: Building the Buzz.\u003c\/p\u003e \u003cp\u003eChapter 17: Promoting Your App with Paid Advertising.\u003c\/p\u003e \u003cp\u003eChapter 18: Planning Your Next Project.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Traits of Highly Successful Applications.\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Influential Review Sites.\u003c\/p\u003e \u003cp\u003eAppendix.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer science [\u003ca title=\"See our other books on Computer science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20science%20%5BUY%5D%22\"\u003eUY\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52509199532312,"sku":"9780470524527","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470524527.jpg?v=1786497498","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/starting-an-iphone-application-business-for-dummies-paperback-softback-9780470524527","provider":"Freshly Printed Books","version":"1.0","type":"link"}