{"product_id":"spanish-language-television-cultural-and-industrial-transformations-paperback-softback-9781477331163","title":"Spanish-Language Television; Cultural and Industrial Transformations (Paperback \/ softback) 9781477331163","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSpanish-Language Television\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCultural and Industrial Transformations\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eManuel G. Avilés-Santiago (Author), Jillian M. Báez (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781477331163, University of Texas Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 May 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, 8 b\u0026amp;w photos\u003cbr\u003e22.9 x 15.2 x 1.7 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eJillian BÁez and Manuel AvilÉs-Santiago offer an authoritative and insightful lens for this pivotal work. \u003ci\u003eSpanish-Language Television: Cultural and Industrial Transformations\u003c\/i\u003e presents a powerful case for the creation of a distinct subfield within media studies and Latinx media studies focused on Spanish-language television. Readers gain a deep understanding of how Spanish was central to the foundation of Spanish-language television, while also tracing the ways in which the language has evolved in tandem with technological advancements, demographic changes, and more. In the end, BÁez and AvilÉs-Santiago reveal how television and its Latinx audience have mutually influenced each other, undergoing a dynamic and reciprocal transformation.\u003c\/div\u003e - Dolores Inés Casillas, University of California, Santa Barbara, author of Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy \u003cdiv\u003e\n\u003ci\u003eSpanish-Language Television: Cultural and Industrial Transformations\u003c\/i\u003e offers insights into pressing challenges within the industry, such as advocating for a more critical examination of Spanish-language television’s approach to race. In this ever-changing panorama, nothing is set in stone. Therefore, Jillian BÁez and Manuel AvilÉs-Santiago provide an outstanding contribution to how we rethink our notions of what television is, who it serves, and how content should be circulated.\u003c\/div\u003e - Jessica Retis, University of Arizona, coeditor of Reporting on Latino\/a\/x Communities: A Guide for Journalists\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow Spanish-language television networks continue to thrive in a rapidly changing media landscape.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programming-the last redoubt of old media. There is an exception, though: Spanish-language television is thriving. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eSpanish-Language Television\u003c\/i\u003e surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. AvilÉs-Santiago and Jillian M. BÁez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to “billennial” audiences-bilingual millennials-who threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Today’s reality programs defy old norms of linguistic correctness, and the airwaves are becoming less hospitable to racism and sexism, resulting in rising ratings and ad revenues. The first book-length treatment of reception patterns in Latinx TV, \u003ci\u003eSpanish-Language Television\u003c\/i\u003e deepens our understanding of new media in a moment of transformation and possibility. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003e Introduction \u003c\/li\u003e\n\u003cli\u003e Chapter 1. Speaking To Billennials: Linguistic Flexibility in Reality Television \u003c\/li\u003e\n\u003cli\u003e Chapter 2. Framing Race in Spanish-Language Television \u003c\/li\u003e\n\u003cli\u003e Chapter 3. Latin(¿\u003cbr\u003equÉ\u003cbr\u003e?): Let the Audiences Speak! \u003c\/li\u003e\n\u003cli\u003e Chapter 4. Streaming Media, Nostalgia, and the Future of Spanish-Language Television \u003c\/li\u003e\n\u003cli\u003e Conclusion \u003c\/li\u003e\n\u003cli\u003e Acknowledgments \u003c\/li\u003e\n\u003cli\u003e Notes \u003c\/li\u003e\n\u003cli\u003e References \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52591020998936,"sku":"9781477331163","price":24.37,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/spanish-language-television-cultural-and-industrial-transformations-paperback-softback-9781477331163","provider":"Freshly Printed Books","version":"1.0","type":"link"}