{"product_id":"sold-on-language-how-advertisers-talk-to-you-and-what-this-says-about-you-paperback-softback-9780470683095","title":"Sold on Language; How Advertisers Talk to You and What This Says About You (Paperback \/ softback) 9780470683095","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSold on Language\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Advertisers Talk to You and What This Says About You\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"In this wise and witty book, Julie Sedivy and Gregory Carlson use modern research in psychology, linguistics, and psycholinguistics to show us how little of what we choose is the result of reasoned and conscious deliberation. We like to think of ourselves as being in charge of our lives: we're not. \u003ci\u003eSold on Language\u003c\/i\u003e may not be for everyone. But if you shop, it's for you. And if you vote, it's for you. Reading this book may be the best defense you have against being manipulated by others.\"\u003cbr\u003e — \u003ci\u003e\u003cb\u003eProfessor Barry Schwartz\u003c\/b\u003e,\u003c\/i\u003e Department of Psychology, Swarthmore College and author of ‘\u003ci\u003eThe Paradox of Choice’\u003c\/i\u003e, and ‘\u003ci\u003ePractical Wisdom’\u003c\/i\u003e  \u003cp\u003e\"Via engaging prose and scientific evidence, Sedivy and Carlson have made a noteworthy contribution by providing fresh and deep insights into something we thought we'd already understood.\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eDr Robert B. Cialdini,\u003c\/i\u003e\u003c\/b\u003e Author of \u003ci\u003eInfluence: The Psychology of Persuasion\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eTell most people that advertisers and politicians exploit language to manipulate desire and opinion, and they'll likely respond \"So what else is new?\" – and then go on to add, \"though, mind you, I'm not fooled for an instant.\" But advertisers eat that self-assurance for breakfast food; they know that no audience is so easy to beguile as one that's smugly confident in its own sophistication. With engaging examples and lucid explanations, Sedivy and Carlson document the persuasive power that inhabits every corner of language – not just in the familiar puffery of adjectives like \"new and improved,\" but the implications hidden in little words like \u003ci\u003eyour\u003c\/i\u003e and \u003ci\u003ethe\u003c\/i\u003e. Whether you're a student of language or just a consumer of it, you'll come away from \u003ci\u003eSold on Language\u003c\/i\u003e a bit more humble and a lot more attentive – and by the by, with an appreciation of how much more there is to language than the wisdom we acquired in seventh grade at the end of Sister Petra's ruler.\u003cbr\u003e — \u003ci\u003e\u003cb\u003eGeoffrey Nunberg\u003c\/b\u003e,\u003c\/i\u003e University of California at Berkeley, Language commentator, \"Fresh Air,\" NPR\u003c\/p\u003e \u003cp\u003eLanguage comes to us brilliantly easily. How else could children be learning new words at the incredible rate of 10 a day? But that ease of learning carries with it the risk that we will be oblivious to the power of words – as written or spoken by others – to control our behavior. To all who might want to protect themselves against that risk, I say: read this book.\u003cbr\u003e —\u003ci\u003e\u003cb\u003eJay Ingram\u003c\/b\u003e,\u003c\/i\u003e author of \u003ci\u003eTalk, Talk, Talk,\u003c\/i\u003e Canada\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJulie Sedivy (Author), Greg Carlson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470683095, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 January 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e23 x 15.4 x 2 cm, 0.49 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Students and teachers of persuasion would benefit greatly from reading Sold on Language. Other professionals in communication, marketing, change management, sales, negotiation, and politics will find the examples and techniques of influence to be useful as both best practices to emulate and pitfalls to avoid.\" (PsycCRITIQUES, 11 January 2012)\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e\"The result is a truly enjoyable, ironic and fresh volume, easy and pleasant to read for any type of audience.\" (Metapsychology, 15 November 2011)\u003c\/p\u003e \u003cp\u003e\"This is a well-written, entertaining, and penetrating book on advertisers' ubiquitous attempts at persuasion to influence marketplace behaviour, including the basis for an argument that advertisers are bent on making choices for the consumer. . . Highly recommended. Upper-division undergraduates through professionals\/practitioners; consumers, general readers.\" (Choice, 1 October 2011)\u003c\/p\u003e \u003cp\u003e\"I highly recommend the landmark and must read book Sold on Language: How Advertisers Talk to You and What This Says About You by Julie Sedivy and Greg Carlson, to anyone seeking an open, honest, as well an engaging study into the nature of advertising messages, brands, and the words used to market products. This eye opening book will change the way readers approach advertising messages and the illusion that the market offers real choice.\" (Blog Business World, 28 April 2011)\u003c\/p\u003e \u003cp\u003e\"For a university student with nascent interests in language and thought, reading this book might well provide a stimulus to take some philosophy or psychology or language sciences, which would be no bad thing.\" (Times Higher Education Supplement, 21 April 2011)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAs citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21\u003csup\u003est\u003c\/sup\u003e century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.  \u003cp\u003eIn \u003ci\u003eSold on Language\u003c\/i\u003e, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSold on Language\u003c\/i\u003e offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us.\u003c\/p\u003e \u003cp\u003eClick here for more discussion and debate on the authors’ blog:\u003cbr\u003e \u003ca href=\"http:\/\/www.psychologytoday.com\/blog\/sold-language\"\u003ehttp:\/\/www.psychologytoday.com\/blog\/sold-language\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e[Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites.  Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAbout the Authors.  \u003cp\u003ePreface. 1 The Power of Choice.\u003c\/p\u003e \u003cp\u003e2 The Unconscious Consumer.\u003c\/p\u003e \u003cp\u003e3 The Attentional Arms Race.\u003c\/p\u003e \u003cp\u003e4 We Know What You’re Thinking.\u003c\/p\u003e \u003cp\u003e5 Why Ads Don’t Say What They Mean (Or Mean What They Say).\u003c\/p\u003e \u003cp\u003e6 Acting Out.\u003c\/p\u003e \u003cp\u003e7 Divide and Conquer.\u003c\/p\u003e \u003cp\u003e8 The Politics of Choice.\u003c\/p\u003e \u003cp\u003eSources.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52502949036312,"sku":"9780470683095","price":22.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470683095.jpg?v=1786320540","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/sold-on-language-how-advertisers-talk-to-you-and-what-this-says-about-you-paperback-softback-9780470683095","provider":"Freshly Printed Books","version":"1.0","type":"link"}