{"product_id":"socialnomics-how-social-media-transforms-the-way-we-live-and-do-business-paperback-softback-9781118232651","title":"Socialnomics; How Social Media Transforms the Way We Live and Do Business (Paperback \/ softback) 9781118232651","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocialnomics\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Social Media Transforms the Way We Live and Do Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eErik Qualman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118232651, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 December 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e22.4 x 14.5 x 2.5 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eSocialnomics\u003c\/i\u003e is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses \u0026amp; non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLists the top ten easy opportunities that companies and organization miss when it comes to social media\u003c\/li\u003e \u003cli\u003eDescribes where social media should reside in an organization and the necessary building blocks for success\u003c\/li\u003e \u003cli\u003eExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to success\u003c\/li\u003e \u003cli\u003eShares proper training methods for your ENTIRE organization on social media; not just the chosen few\u003c\/li\u003e \u003cli\u003eReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword \u003ci\u003eScott Monty\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout This Book xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003eChapter One Word of Mouth Goes World of Mouth 1\u003c\/p\u003e \u003cp\u003eChapter Two Social Media = Preventive Behavior 29\u003c\/p\u003e \u003cp\u003eChapter Three Social Media = Braggadocian Behavior 37\u003c\/p\u003e \u003cp\u003eChapter Four What We Can Learn from Politics 50\u003c\/p\u003e \u003cp\u003eChapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72\u003c\/p\u003e \u003cp\u003eChapter Six Death of Social Schizophrenia 95\u003c\/p\u003e \u003cp\u003eChapter Seven Winners and Losers in a 140-Character World 107\u003c\/p\u003e \u003cp\u003eChapter Eight Next Steps for Companies and the Glass House Generation 149\u003c\/p\u003e \u003cp\u003eChapter Nine Social Media Rolodex and Resources 188\u003c\/p\u003e \u003cp\u003eChapter Ten Social ROI 195\u003c\/p\u003e \u003cp\u003eChapter Eleven Social Success Secrets (Give Them to Me Now!) 210\u003c\/p\u003e \u003cp\u003eChapter Twelve Blogging: What Works 217\u003c\/p\u003e \u003cp\u003eChapter Thirteen 100+ Social Media Tools 226\u003c\/p\u003e \u003cp\u003eChapter Fourteen Making Viral Videos 234\u003c\/p\u003e \u003cp\u003eChapter Fifteen Social Media for B2B 238\u003c\/p\u003e \u003cp\u003eChapter Sixteen Case Studies 243\u003c\/p\u003e \u003cp\u003eChapter Seventeen Social Analytics: Big Data and Beyond 256\u003c\/p\u003e \u003cp\u003eChapter Eighteen Social Organizational Structure 267\u003c\/p\u003e \u003cp\u003eChapter Nineteen FAQs 273\u003c\/p\u003e \u003cp\u003eChapter Twenty Teacher and Company Resources and Exercises 292\u003c\/p\u003e \u003cp\u003eSocialnomics Summary 296\u003c\/p\u003e \u003cp\u003eNotes 299\u003c\/p\u003e \u003cp\u003eAbout the Author 311\u003c\/p\u003e \u003cp\u003eIndex 313\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52474959790360,"sku":"9781118232651","price":14.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118232651_229348.jpg?v=1785801939","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/socialnomics-how-social-media-transforms-the-way-we-live-and-do-business-paperback-softback-9781118232651","provider":"Freshly Printed Books","version":"1.0","type":"link"}