{"product_id":"social-tv-multi-screen-content-and-ephemeral-culture-paperback-softback-9781496840936","title":"Social TV; Multi-Screen Content and Ephemeral Culture (Paperback \/ softback) 9781496840936","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial TV\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMulti-Screen Content and Ephemeral Culture\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCory Barker (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781496840936\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 June 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e274 pages\u003cbr\u003e22.8 x 15.2 x 1.5 cm, 0.151 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eOn March 15, 2011, Donald Trump changed television forever. The \u003ci\u003eComedy Central \u003c\/i\u003e\u003ci\u003eRoast \u003c\/i\u003eof Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched \u003ci\u003eRoast\u003c\/i\u003e in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multiscreen and communal live TV experience.\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eSocial TV: Multiscreen Content and Ephemeral Culture\u003c\/i\u003e, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period.\u003cbr\u003e\u003cbr\u003e To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, \u003ci\u003eSocial TV \u003c\/i\u003eshows how the era altered how the industry pursues audiences. Multiscreen campaigns have shifted away from a focus on live TV and toward all-day \"content\" streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University Press of Mississippi","offers":[{"title":"Brand New","offer_id":52600514609432,"sku":"9781496840936","price":24.37,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-tv-multi-screen-content-and-ephemeral-culture-paperback-softback-9781496840936","provider":"Freshly Printed Books","version":"1.0","type":"link"}