{"product_id":"social-semiotics-for-a-complex-world-analysing-language-and-social-meaning-hardback-9780745696201","title":"Social Semiotics for a Complex World; Analysing Language and Social Meaning (Hardback) 9780745696201","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Semiotics for a Complex World\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAnalysing Language and Social Meaning\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBob Hodge (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780745696201, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 October 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.9 x 15.8 x 2.5 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Few scholars are as qualified as Bob Hodge to reassess, in yet another sweeping and erudite synthesis, what social semiotics can mean in a world in which communication is changing fast and gaining more and more power and influence in the process. Hodge�s eclectic approach brings out the best of recent decades of work in a truly innovative and refreshing text.\"\u003cbr\u003e\u003cb\u003e Jan M. E. Blommaert, Tilburg University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e  \"This is a thoughtful, original and stimulating account of social semiotics as a uniquely powerful and inclusive framework for analysing the essential contribution of language and meaning in effective action: they are 'part of every problem and every attempted solution.' The book provides valuable insights into how this works in complex, digital and multimodal contemporary social practices.\"\u003cbr\u003e\u003cb\u003e Norman Fairclough Lancaster University\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSocial semiotics reveals language�s social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Semiotics for a Complex World\u003c\/i\u003e develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today�s hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish.\u003c\/p\u003e \u003cp\u003eSocial semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e\u003cbr\u003e  PART I: Principles and Practices\u003cbr\u003e       Chapter 1: Key Concepts \u003cbr\u003e Chapter 2: Some Notes on Method\u003cbr\u003e\u003cbr\u003e PART II: From Linguistics to Semiotics\u003cbr\u003e Chapter 3: Words\u003cbr\u003e Chapter 4: Grammar\u003cbr\u003e Chapter 5: Reading and Meaning\u003cbr\u003e\u003cbr\u003e PART III: Meaning and Society\u003cbr\u003e Chapter 6: The Semiotics of Reality\u003cbr\u003e Chapter 7: Ideology and Social Meaning\u003cbr\u003e Chapter 8: Multiscalar Analysis\u003cbr\u003e Chapter 9: Conclusions\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52407342498072,"sku":"9780745696201","price":45.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780745696201.jpg?v=1784163586","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-semiotics-for-a-complex-world-analysing-language-and-social-meaning-hardback-9780745696201","provider":"Freshly Printed Books","version":"1.0","type":"link"}