{"product_id":"social-media-strategies-for-professionals-and-their-firms-the-guide-to-establishing-credibility-and-accelerating-relationships-hardback-9780470633106","title":"Social Media Strategies for Professionals and Their Firms; The Guide to Establishing Credibility and Accelerating Relationships (Hardback) 9780470633106","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media Strategies for Professionals and Their Firms\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Guide to Establishing Credibility and Accelerating Relationships\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichelle Golden (Author), Bruce W. Marcus (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470633106, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 December 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages, Charts: 11 B\u0026amp;W, 0 Color; Screen captures: 20 B\u0026amp;W, 0 Color; Tables: 8 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 16 x 3 cm, 0.572 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eExpert advice on growing your professional service firm or individual practice through social media\u003c\/b\u003e \u003cp\u003eShowing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, \u003ci\u003eSocial Media for Professionals and Their Firms\u003c\/i\u003e takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores why the fastest and most leveragable way to expand relationships today is through the Internet\u003c\/li\u003e \u003cli\u003eProvides step-by-step approaches to successful professional blogging\u003c\/li\u003e \u003cli\u003eDiscusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites\u003c\/li\u003e \u003cli\u003eIncludes pitfalls and success stories featuring notable social media trailblazers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTimely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, \u003ci\u003eSocial Media Strategies for Professionals and Their Firms\u003c\/i\u003e will show you ways to better reach and communicate with your customers.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003eHow to Use this Book xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I What 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Firms Need to Know about Social Media 1\u003c\/p\u003e \u003cp\u003eChapter 1 Defining and Understanding “Social Media” 3\u003c\/p\u003e \u003cp\u003eChapter 2 Social Media Policies and Guidelines: Rules of Engagement 27\u003c\/p\u003e \u003cp\u003eChapter 3 Comparing Today’s Most Popular Social Media 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Why 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe “Why” behind Using Social Media 61\u003c\/p\u003e \u003cp\u003eChapter 4 Finding Business Purpose in Social Media 63\u003c\/p\u003e \u003cp\u003eChapter 5 Strategy Begins with “Who” 81\u003c\/p\u003e \u003cp\u003eChapter 6 Integrated Marketing Tactics 93\u003c\/p\u003e \u003cp\u003eChapter 7 Case Studies and Examples 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III How 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Set up and Use the Tools 157\u003c\/p\u003e \u003cp\u003eChapter 8 LinkedIn 159\u003c\/p\u003e \u003cp\u003eChapter 9 Twitter 185\u003c\/p\u003e \u003cp\u003eChapter 10 Facebook 207\u003c\/p\u003e \u003cp\u003eChapter 11 Self-Publishing with Blogs 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Tips 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTips to Being Effective Online 263\u003c\/p\u003e \u003cp\u003eChapter 12 Writing for the Web 265\u003c\/p\u003e \u003cp\u003eChapter 13 Social Media Etiquette 287\u003c\/p\u003e \u003cp\u003eChapter 14 Best Practices 295\u003c\/p\u003e \u003cp\u003eNotes 317\u003c\/p\u003e \u003cp\u003eGlossary 325\u003c\/p\u003e \u003cp\u003eAbout the Author 335\u003c\/p\u003e \u003cp\u003eIndex 339\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276372144408,"sku":"9780470633106","price":26.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470633106_245409.jpg?v=1781368373","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-media-strategies-for-professionals-and-their-firms-the-guide-to-establishing-credibility-and-accelerating-relationships-hardback-9780470633106","provider":"Freshly Printed Books","version":"1.0","type":"link"}