{"product_id":"social-media-sociality-and-survey-research-paperback-softback-9781118379738","title":"Social Media, Sociality, and Survey Research (Paperback \/ softback) 9781118379738","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media, Sociality, and Survey Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eCraig A. Hill (Author), Elizabeth Dean (Author), Joe Murphy (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118379738, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 November 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e360 pages\u003cbr\u003e23.6 x 15.5 x 2 cm, 0.481 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“This book is a must read for any researcher who wants to make use of social media data; it is incisive, instructive, easy to read and, above all, fascinating.”  (\u003ci\u003eSocial Research Association\u003c\/i\u003e, 1 June 2014)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eProvides the knowledge and tools needed for the future of survey research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, \u003ci\u003eSocial Media, Sociality, and Survey Research\u003c\/i\u003e introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.\u003c\/p\u003e \u003cp\u003eThe book is organized around the central idea of a \"sociality hierarchy\" in social media interactions, comprised of three levels: broadcast, conversational, and community based. \u003ci\u003eSocial Media, Sociality, and Survey Research\u003c\/i\u003e offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew ways to approach data collection using platforms such as Facebook and Twitter\u003c\/li\u003e \u003cli\u003eAlternate methods for reaching out to interview subjects\u003c\/li\u003e \u003cli\u003eDesign features that encourage participation with engaging, interactive surveys\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSocial Media, Sociality, and Survey Research\u003c\/i\u003e is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eList of Figures xiii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eList of Tables xvii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eContributors xix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePreface xxi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAcknowledgments xxv\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Social Media, Sociality, and Survey Research 1\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eJoe Murphy, Craig A. Hill, and Elizabeth Dean\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Social Media? 2\u003c\/p\u003e \u003cp\u003eSocial Media Origins 6\u003c\/p\u003e \u003cp\u003eSocial Networking Sites and Platforms 6\u003c\/p\u003e \u003cp\u003eBlogs 8\u003c\/p\u003e \u003cp\u003eTwitter 8\u003c\/p\u003e \u003cp\u003eFacebook 9\u003c\/p\u003e \u003cp\u003eLinkedIn 9\u003c\/p\u003e \u003cp\u003eSecond Life 9\u003c\/p\u003e \u003cp\u003eOther Social Networking Platforms and Functionalities 10\u003c\/p\u003e \u003cp\u003eWhy Should Survey Researchers Be Interested in Social Media? 11\u003c\/p\u003e \u003cp\u003eThe Current State of Survey Research 11\u003c\/p\u003e \u003cp\u003eFalling Response Rates 11\u003c\/p\u003e \u003cp\u003eFrame Coverage Errors 13\u003c\/p\u003e \u003cp\u003eThe Coming Age of Ubiquity 14\u003c\/p\u003e \u003cp\u003ePublic vs. Private Data 17\u003c\/p\u003e \u003cp\u003eSocial Media Interaction: Next Wave (or Subwave)? 18\u003c\/p\u003e \u003cp\u003eAdding Social Media to the Survey Research Toolbox 21\u003c\/p\u003e \u003cp\u003eToward Using the Concept of Sociality in Survey Research of the Future 22\u003c\/p\u003e \u003cp\u003eHow Can Survey Researchers Use Social Media Data? 26\u003c\/p\u003e \u003cp\u003eReferences 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data 35\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eCarol Haney\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDescribing Emotional or Subjective Feeling in Textual Data 36\u003c\/p\u003e \u003cp\u003eDefinition of Machine-Augmented Sentiment Analysis 37\u003c\/p\u003e \u003cp\u003eHow Sentiment Analysis Is Used with Text Data 38\u003c\/p\u003e \u003cp\u003eDifferent Ways of Representing Sentiment 42\u003c\/p\u003e \u003cp\u003eOrdinal Scales 42\u003c\/p\u003e \u003cp\u003eNominal Emotion Classification 43\u003c\/p\u003e \u003cp\u003eNeutral Sentiment 44\u003c\/p\u003e \u003cp\u003eTechniques for Determining Sentiment 44\u003c\/p\u003e \u003cp\u003ePrecursors to Analysis 44\u003c\/p\u003e \u003cp\u003eHarvesting 46\u003c\/p\u003e \u003cp\u003eStructure and Understand 50\u003c\/p\u003e \u003cp\u003eApproaches to Determining Sentiment 51\u003c\/p\u003e \u003cp\u003eMachine-Coded Sentiment Analysis 51\u003c\/p\u003e \u003cp\u003eHuman-Coded Sentiment Analysis 53\u003c\/p\u003e \u003cp\u003eSentiment Analysis as a Subset of Text Analytics 54\u003c\/p\u003e \u003cp\u003eCurrent Limitations of Sentiment Analysis 57\u003c\/p\u003e \u003cp\u003eReferences 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study 61\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAnnice Kim, Joe Murphy, Ashley Richards, Heather Hansen, Rebecca Powell, and Carol Haney\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMethods 64\u003c\/p\u003e \u003cp\u003eTwitter Data 64\u003c\/p\u003e \u003cp\u003ePublic Opinion About Health-Care Reform: Kaiser Health Tracking Poll 70\u003c\/p\u003e \u003cp\u003eAnalysis 70\u003c\/p\u003e \u003cp\u003eResults 71\u003c\/p\u003e \u003cp\u003eRQ1: To What Extent Was Health-Care Reform Discussed on Twitter? 71\u003c\/p\u003e \u003cp\u003eRQ2: What Is the Distribution of Sentiment of Health-Care Reform Tweets? 74\u003c\/p\u003e \u003cp\u003eRQ3. Do Trends in the Sentiment of Tweets About Health-Care Reform Correlate with Observed Trends\u003cbr\u003e in Public Opinion About Health-Care Reform from Nationally Representative Probability-Based Surveys? 75\u003c\/p\u003e \u003cp\u003eKFF Trends 75\u003c\/p\u003e \u003cp\u003eComparison 77\u003c\/p\u003e \u003cp\u003eRQ4. What Are the Key Topics Discussed in Health-Care Reform Tweets? 78\u003c\/p\u003e \u003cp\u003eDiscussion 80\u003c\/p\u003e \u003cp\u003eConclusions 84\u003c\/p\u003e \u003cp\u003eReferences 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. The Facebook Platform and the Future of Social Research 87\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAdam Sage\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Changing Web: From Searchable to Social 88\u003c\/p\u003e \u003cp\u003eDigital and Digitized Data 93\u003c\/p\u003e \u003cp\u003eThe Case for Facebook Integration 94\u003c\/p\u003e \u003cp\u003eData and the Graph API 97\u003c\/p\u003e \u003cp\u003eFacebook Applications 99\u003c\/p\u003e \u003cp\u003eSocial Plugins 103\u003c\/p\u003e \u003cp\u003eThe Future, Mobile Apps, and the Ever Increasing Complexity of the Social Graph 104\u003cbr\u003e \u003cbr\u003e References 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Virtual Cognitive Interviewing Using Skype and Second Life 107\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eElizabeth Dean, Brian Head, and Jodi Swicegood\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBrief Background on Cognitive Interviews 108\u003c\/p\u003e \u003cp\u003eCognitive Interviewing Current Practice 109\u003c\/p\u003e \u003cp\u003ePractitioners’ Techniques 109\u003c\/p\u003e \u003cp\u003eCognitive Interviews in Practice: Present and Future 112\u003c\/p\u003e \u003cp\u003eSecond Life for Survey Research 114\u003c\/p\u003e \u003cp\u003eMethods 115\u003c\/p\u003e \u003cp\u003eRecruitment 115\u003c\/p\u003e \u003cp\u003eScreening 117\u003c\/p\u003e \u003cp\u003eIncentive 118\u003c\/p\u003e \u003cp\u003eThink-Aloud and Probes 118\u003c\/p\u003e \u003cp\u003eResults 118\u003c\/p\u003e \u003cp\u003eOverall Participant Characteristics 118\u003c\/p\u003e \u003cp\u003eFeasibility of Pilot Study 120\u003c\/p\u003e \u003cp\u003eQuality of Cognitive Interviews by Mode 121\u003c\/p\u003e \u003cp\u003eParticipant Disengagement 122\u003c\/p\u003e \u003cp\u003eNonverbal Cues 125\u003c\/p\u003e \u003cp\u003eTotal Problems 126\u003c\/p\u003e \u003cp\u003eType and Severity of Problems 126\u003c\/p\u003e \u003cp\u003eConclusions 127\u003c\/p\u003e \u003cp\u003eDiscussion and Future Research 128\u003c\/p\u003e \u003cp\u003eReferences 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting 133\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAshley Richards and Elizabeth Dean\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOverview of Second Life 134\u003c\/p\u003e \u003cp\u003eResearch in Second Life 134\u003c\/p\u003e \u003cp\u003eThe Randomized Response Technique 136\u003c\/p\u003e \u003cp\u003eStudy Design 137\u003c\/p\u003e \u003cp\u003eResults 142\u003c\/p\u003e \u003cp\u003eDiscussion 144\u003c\/p\u003e \u003cp\u003eReferences 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Decisions, Observations, and Considerations for Developing a Mobile Survey App and Panel 149\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eDavid Roe, Yuying Zhang, and Michael Keating\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eImpact of the Evolution of Technology on Data Collection 150\u003c\/p\u003e \u003cp\u003eTelephone Interviewing 151\u003c\/p\u003e \u003cp\u003eWeb Interviewing 151\u003c\/p\u003e \u003cp\u003eCell Phones 152\u003c\/p\u003e \u003cp\u003eSmartphones 153\u003c\/p\u003e \u003cp\u003eBuilding an App 156\u003c\/p\u003e \u003cp\u003eGoals 157\u003c\/p\u003e \u003cp\u003ePreliminary Findings 168\u003c\/p\u003e \u003cp\u003eRecruitment 170\u003c\/p\u003e \u003cp\u003eRespondent Communication 170\u003c\/p\u003e \u003cp\u003eSurvey Topics 172\u003c\/p\u003e \u003cp\u003eRespondent Impressions on Incentives, Survey Length, and Frequency 175\u003c\/p\u003e \u003cp\u003eNext Steps 175\u003c\/p\u003e \u003cp\u003eReferences 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Crowdsourcing: A Flexible Method for Innovation, Data Collection, and Analysis in Social Science Research 179\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eMichael Keating, Bryan Rhodes, and Ashley Richards\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Crowdsourcing? 180\u003c\/p\u003e \u003cp\u003eOpen Innovation 181\u003c\/p\u003e \u003cp\u003eCisco Systems I-Prize Challenge 182\u003c\/p\u003e \u003cp\u003eRTI International’s 2012 Research Challenge 183\u003c\/p\u003e \u003cp\u003eOptions for Hosting Your Own Challenges 185\u003c\/p\u003e \u003cp\u003eLegal Considerations 186\u003c\/p\u003e \u003cp\u003eData Collection 187\u003c\/p\u003e \u003cp\u003eCrowdsourcing Survey Response on Mechanical Turk 187\u003c\/p\u003e \u003cp\u003eTargeted Data Collection 190\u003c\/p\u003e \u003cp\u003eCost Considerations 194\u003c\/p\u003e \u003cp\u003eMyHeartMap Challenge 195\u003c\/p\u003e \u003cp\u003eAnalysis by Crowdsourcing 197\u003c\/p\u003e \u003cp\u003eSentiment Analysis 197\u003c\/p\u003e \u003cp\u003eChallenge-Based Data Analysis 198\u003c\/p\u003e \u003cp\u003eConclusion 199\u003c\/p\u003e \u003cp\u003eReferences 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Collecting Diary Data on Twitter 203\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAshley Richards, Elizabeth Dean, and Sarah Cook\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBackground 204\u003c\/p\u003e \u003cp\u003eTwitter 204\u003c\/p\u003e \u003cp\u003eDiaries 204\u003c\/p\u003e \u003cp\u003eMethods 206\u003c\/p\u003e \u003cp\u003eRecruitment 208\u003c\/p\u003e \u003cp\u003eData Collection 210\u003c\/p\u003e \u003cp\u003eResults 211\u003c\/p\u003e \u003cp\u003eNonresponse 212\u003c\/p\u003e \u003cp\u003eData Quality 216\u003c\/p\u003e \u003cp\u003eIncentive Preference 221\u003c\/p\u003e \u003cp\u003eParticipant Feedback 222\u003c\/p\u003e \u003cp\u003eDiscussion 227\u003c\/p\u003e \u003cp\u003eReferences 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Recruiting Participants with Chronic Conditions in Second Life 231\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eSaira N. Haque and Jodi Swicegood\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBackground 233\u003c\/p\u003e \u003cp\u003eMethods 234\u003c\/p\u003e \u003cp\u003eInstrument Development 235\u003c\/p\u003e \u003cp\u003eRecruitment Methods 235\u003c\/p\u003e \u003cp\u003eSurvey Administration 244\u003c\/p\u003e \u003cp\u003eResults 244\u003c\/p\u003e \u003cp\u003eDiscussion 247\u003c\/p\u003e \u003cp\u003eCommunities 247\u003c\/p\u003e \u003cp\u003eUsing Existing Second Life Resources 248\u003c\/p\u003e \u003cp\u003eOther Effective Methods 249\u003c\/p\u003e \u003cp\u003eThe Importance of the Recruitment Avatar 249\u003c\/p\u003e \u003cp\u003eConclusion 250\u003c\/p\u003e \u003cp\u003eReferences 251\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Gamification of Market Research 253\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eJon Puleston\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSignificance of Gamification in Market Research 254\u003c\/p\u003e \u003cp\u003eApply Gamification to Market Research 256\u003c\/p\u003e \u003cp\u003eGamification in Survey Design 259\u003c\/p\u003e \u003cp\u003eApply Rules to Question Design 265\u003c\/p\u003e \u003cp\u003eAdd the Competitive Element 269\u003c\/p\u003e \u003cp\u003eAdd Reward Mechanics 271\u003c\/p\u003e \u003cp\u003eGive Feedback 272\u003c\/p\u003e \u003cp\u003eMake Tasks More Involving 273\u003c\/p\u003e \u003cp\u003eEnsure the Challenge Can Be Accomplished 275\u003c\/p\u003e \u003cp\u003eHow to Design Questions To Be More Game-Like 275\u003c\/p\u003e \u003cp\u003eCommon Questions About Gamification 284\u003c\/p\u003e \u003cp\u003eWho Responds to Gamification? 284\u003c\/p\u003e \u003cp\u003eWhat Impact Does Gamification Have on the Data? 285\u003c\/p\u003e \u003cp\u003eHow Do These Techniques Work in Different Cultures? 289\u003c\/p\u003e \u003cp\u003eConclusions 291\u003c\/p\u003e \u003cp\u003eReferences 292\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. The Future of Social Media, Sociality, and Survey Research 295\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eCraig A. Hill and Jill Dever\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eStatistical Challenges with Social Media Data 296\u003c\/p\u003e \u003cp\u003eQuality and Representativeness 297\u003c\/p\u003e \u003cp\u003eSampling from Social Media Sources 298\u003c\/p\u003e \u003cp\u003ePopulation Estimation from Social Media Data 303\u003c\/p\u003e \u003cp\u003eFuture Opportunities 306\u003c\/p\u003e \u003cp\u003eWhat Does the Future Hold? 307\u003c\/p\u003e \u003cp\u003eSociality Hierarchy Level 1: Broadcast 308\u003c\/p\u003e \u003cp\u003eSociality Hierarchy Level 2: Conversation 311\u003c\/p\u003e \u003cp\u003eSociality Hierarchy Level 3: Community 312\u003c\/p\u003e \u003cp\u003eFinal Thoughts 314\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences 315\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 319\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mathematics [\u003ca title=\"See our other books on Mathematics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mathematics%20%5BPB%5D%22\"\u003ePB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417771143448,"sku":"9781118379738","price":59.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118379738.jpg?v=1784507819","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-media-sociality-and-survey-research-paperback-softback-9781118379738","provider":"Freshly Printed Books","version":"1.0","type":"link"}