{"product_id":"social-media-marketing-all-in-one-for-dummies-paperback-softback-9781394318759","title":"Social Media Marketing All-in-One For Dummies (Paperback \/ softback) 9781394318759","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media Marketing All-in-One For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichelle Krasniak (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394318759, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 May 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e736 pages\u003cbr\u003e23.4 x 18.8 x 4.6 cm, 0.93 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eShare your brand message and connect with your customers\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eThere's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of \u003ci\u003eSocial Media Marketing All-in-One For Dummies,\u003c\/i\u003e you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eGet acquainted with the top social media platforms for business marketing\u003c\/li\u003e \u003cli\u003eLearn how to create more compelling content—with or without the help of AI\u003c\/li\u003e \u003cli\u003eConsider social commerce and influencer partnerships in your marketing mix\u003c\/li\u003e \u003cli\u003eUse groups, communities, and private spaces to build trust and camaraderie\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: The Social Media Mix 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Making the Business Case for Social Media 7\u003c\/p\u003e \u003cp\u003eChapter 2: Tallying the Bottom Line 29\u003c\/p\u003e \u003cp\u003eChapter 3: Plotting Your Social Media Marketing Strategy 49\u003c\/p\u003e \u003cp\u003eChapter 4: Managing Your Cybersocial Campaign 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Cybersocial Tools 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Discovering Helpful Tech Tools 95\u003c\/p\u003e \u003cp\u003eChapter 2: Leveraging SEO for Improved Visibility 117\u003c\/p\u003e \u003cp\u003eChapter 3: Optimizing Social Media for Internal and External Searches 149\u003c\/p\u003e \u003cp\u003eChapter 4: Using Social Bookmarks, News, and Share Buttons 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Content Marketing 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Growing Your Brand with Content 195\u003c\/p\u003e \u003cp\u003eChapter 2: Exploring Content-Marketing Platforms 207\u003c\/p\u003e \u003cp\u003eChapter 3: Developing a Content-Marketing Strategy 233\u003c\/p\u003e \u003cp\u003eChapter 4: Getting Your Content to the Masses 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: X 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Using X as a Marketing Tool 261\u003c\/p\u003e \u003cp\u003eChapter 2: Using X as a Networking Tool 275\u003c\/p\u003e \u003cp\u003eChapter 3: Making X Yours 291\u003c\/p\u003e \u003cp\u003eChapter 4: Social Listening with X 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Facebook 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Using Facebook as a Marketing Tool 311\u003c\/p\u003e \u003cp\u003eChapter 2: Creating and Sharing Content on Facebook 333\u003c\/p\u003e \u003cp\u003eChapter 3: Advertising and Selling on Facebook 351\u003c\/p\u003e \u003cp\u003eChapter 4: Streaming Live Video on Facebook 367\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: LinkedIn 379\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Promoting Yourself with LinkedIn 381\u003c\/p\u003e \u003cp\u003eChapter 2: Promoting Your Business with LinkedIn. 401\u003c\/p\u003e \u003cp\u003eChapter 3: Using LinkedIn as a Content Platform 423\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 7: Getting Visual 435\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Pinning Down Pinterest 437\u003c\/p\u003e \u003cp\u003eChapter 2: Snapchatting It Up! 457\u003c\/p\u003e \u003cp\u003eChapter 3: Getting Started with Instagram 475\u003c\/p\u003e \u003cp\u003eChapter 4: TikTok(ing) Around the Clock 495\u003c\/p\u003e \u003cp\u003eChapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 507\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 8: Other Social Media Marketing Sites 515\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Weighing the Business Benefits of Minor Social Sites 517\u003c\/p\u003e \u003cp\u003eChapter 2: Maximizing Stratified Social Communities 525\u003c\/p\u003e \u003cp\u003eChapter 3: Profiting from Mid-Size Social Media Channels 549\u003c\/p\u003e \u003cp\u003eChapter 4: Integrating Social Media 557\u003c\/p\u003e \u003cp\u003eChapter 5: Advertising on Social Media 573\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 9: Measuring Results and Building on Success 599\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Delving into Datas 601\u003c\/p\u003e \u003cp\u003eChapter 2: Analyzing Content-Sharing Metrics 615\u003c\/p\u003e \u003cp\u003eChapter 3: Analyzing X Metrics 629\u003c\/p\u003e \u003cp\u003eChapter 4: Analyzing Meta Metrics 637\u003c\/p\u003e \u003cp\u003eChapter 5: Measuring LinkedIn Performance 645\u003c\/p\u003e \u003cp\u003eChapter 6: Comparing Metrics from Different Marketing Techniques 653\u003c\/p\u003e \u003cp\u003eChapter 7: Making Decisions by the Numbers 667\u003c\/p\u003e \u003cp\u003eIndex 681\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52449451147544,"sku":"9781394318759","price":20.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394318759.jpg?v=1785199870","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-media-marketing-all-in-one-for-dummies-paperback-softback-9781394318759","provider":"Freshly Printed Books","version":"1.0","type":"link"}