{"product_id":"social-media-for-small-business-marketing-strategies-for-business-owners-paperback-softback-9780730390329","title":"Social Media For Small Business; Marketing Strategies for Business Owners (Paperback \/ softback) 9780730390329","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media For Small Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMarketing Strategies for Business Owners\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFranziska Iseli (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780730390329, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 April 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e22.1 x 14.5 x 2 cm, 0.272 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eDiscover how social media can transform your business and help you attract more customers \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Media For Small Business\u003c\/i\u003e delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffective marketing strategies to get more out of your social media efforts. \u003c\/li\u003e \u003cli\u003eSystems to bring structure into your entire marketing approach. \u003c\/li\u003e \u003cli\u003eTools to make your brand irresistible across your customer touchpoints.  \u003c\/li\u003e \u003cli\u003eCase studies to highlight the application of the book’s principles to the real-world \u003c\/li\u003e \u003cli\u003ePractical strategies you can put in place immediately to see a rapid return on investment \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, \u003ci\u003eSocial Media For Small Business\u003c\/i\u003e also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the author vii\u003c\/p\u003e \u003cp\u003eDedication ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The power of social media 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Why social media? 3\u003c\/p\u003e \u003cp\u003e2 What is social media? 7\u003c\/p\u003e \u003cp\u003e3 The MAVERICK principles 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Always start with strategy 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 What is marketing? 17\u003c\/p\u003e \u003cp\u003e5 Building your marketing machine 23\u003c\/p\u003e \u003cp\u003e6 Creating your brand strategy 37\u003c\/p\u003e \u003cp\u003e7 Social media content strategy 57\u003c\/p\u003e \u003cp\u003e8 Your social media plan 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Social media channels 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 Facebook 75\u003c\/p\u003e \u003cp\u003e10 Instagram 107\u003c\/p\u003e \u003cp\u003e11 LinkedIn 131\u003c\/p\u003e \u003cp\u003e12 Twitter 155\u003c\/p\u003e \u003cp\u003e13 Pinterest 173\u003c\/p\u003e \u003cp\u003e14 YouTube 191\u003c\/p\u003e \u003cp\u003eThe beginning 213\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52463039217944,"sku":"9780730390329","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780730390329.jpg?v=1785546458","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-media-for-small-business-marketing-strategies-for-business-owners-paperback-softback-9780730390329","provider":"Freshly Printed Books","version":"1.0","type":"link"}