{"product_id":"social-media-and-communications-technology-essential-strategies-for-nonprofits-and-associations-paperback-softback-9781118691526","title":"Social Media and Communications Technology; Essential Strategies for Nonprofits and Associations (Paperback \/ softback) 9781118691526","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media and Communications Technology\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEssential Strategies for Nonprofits and Associations\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eScott C. Stevenson (Edited by), . NPCR (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118691526, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 July 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e52 pages\u003cbr\u003e27.9 x 21.6 x 0.3 cm, 0.147 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSocial media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It’s filled with interaction techniques and examples from a variety of nonprofits.\u003c\/p\u003e \u003cp\u003eImportant topics include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFacebook essentials\u003c\/li\u003e \u003cli\u003eProfessional networking\u003c\/li\u003e \u003cli\u003eTwitter benefits\u003c\/li\u003e \u003cli\u003ePress releases and media blogs\u003c\/li\u003e \u003cli\u003eBlogs\u003c\/li\u003e \u003cli\u003eYouTube\u003c\/li\u003e \u003cli\u003eVideos and marketing\u003c\/li\u003e \u003cli\u003eSocial media guidelines\u003c\/li\u003e \u003cli\u003eOnline tools\u003c\/li\u003e \u003cli\u003eMobile applications\u003c\/li\u003e \u003cli\u003eSocial networking and special events\u003c\/li\u003e \u003cli\u003eVirtual meetings\u003c\/li\u003e \u003cli\u003eWeb-based communication options\u003c\/li\u003e \u003cli\u003eVirtual memberships\u003c\/li\u003e \u003cli\u003eLanding pages\u003c\/li\u003e \u003cli\u003eOutreach to a younger demographic\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eFront Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Social Networking Basics: Facebook, Twitter and LinkedIn (Pages: 4-9)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Organizational Blogs and Online Diaries (Pages: 10-14)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 YouTube and Video Documentation (Pages: 15-18)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Pulling it All Together: Social Media Strategy (Pages: 19-25)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Technology to Enhance Real-World Events (Pages: 26-29)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Virtual Meetings and Distance Solutions (Pages: 30-32)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Enhancing E-Newsletters (Pages: 33-35)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Augmenting Fundraising with Social Media (Pages: 36-40)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Online Membership Services (Pages: 41-42)\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Specialized and Custom-Built Services (Pages: 43-45)\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Case Studies: Ideas Worth Considering (Pages: 46-49)\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52421362090264,"sku":"9781118691526","price":52.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118691526.jpg?v=1784592319","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-media-and-communications-technology-essential-strategies-for-nonprofits-and-associations-paperback-softback-9781118691526","provider":"Freshly Printed Books","version":"1.0","type":"link"}