{"product_id":"social-media-101-tactics-and-tips-to-develop-your-business-online-hardback-9780470563410","title":"Social Media 101; Tactics and Tips to Develop Your Business Online (Hardback) 9780470563410","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media 101\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTactics and Tips to Develop Your Business Online\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChris Brogan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470563410, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 March 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e18 x 13 x 3 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... interested in social media...and want to establish ways it might work for you this is a good place to start.\" (\u003cem\u003eFinancial Advisor,\u003c\/em\u003e March 2011)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e100 ways to tap into social media for a more profitable business  \u003cp\u003eIn \u003ci\u003eSocial Media 101,\u003c\/i\u003e social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.\u003c\/p\u003e \u003cp\u003eYou'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents specific strategies, tactics, and tips to improve your business through improved social media and online marketing\u003c\/li\u003e \u003cli\u003eLooks at social media and the wider online universe from a strictly business perspective\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. \u003ci\u003eThe Social Media 100\u003c\/i\u003e gives you 100 effective, proven strategies you need to succeed.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowlegments xii\u003c\/p\u003e \u003cp\u003eIntroduction: Why in the World Should You Care? xiii\u003c\/p\u003e \u003cp\u003e1. Above All Else—People 1\u003c\/p\u003e \u003cp\u003e2. What Social Media Does Best 5\u003c\/p\u003e \u003cp\u003e3. Social Media Does Not Replace Marketing Strategy 8\u003c\/p\u003e \u003cp\u003e4. Making Business Sense of Social Media 11\u003c\/p\u003e \u003cp\u003e5. Social Media as Personal Power 12\u003c\/p\u003e \u003cp\u003e6. Social Media for Your Career 18\u003c\/p\u003e \u003cp\u003e7. Threading Some Trends Together 23\u003c\/p\u003e \u003cp\u003e8. The Vital Importance of Your Network 28\u003c\/p\u003e \u003cp\u003e9. Using Social Networking and Media Offline 31\u003c\/p\u003e \u003cp\u003e10. Velocity, Flexibility, Economy 32\u003c\/p\u003e \u003cp\u003e11. Snake Oil in Social Media 37\u003c\/p\u003e \u003cp\u003e12. Who Cares? 43\u003c\/p\u003e \u003cp\u003e13. Participation: The Key to Social Media 44\u003c\/p\u003e \u003cp\u003e14. Social Media is a Set, Not a Part 51\u003c\/p\u003e \u003cp\u003e15. Media is a Mix—Get Mixing 56\u003c\/p\u003e \u003cp\u003e16. Social Media Starter Pack 59\u003c\/p\u003e \u003cp\u003e17. Five Starter Moves for Introducing Social Media into Your Organization 67\u003c\/p\u003e \u003cp\u003e18. Five Starter Moves: Should Blogging Go Next? 68\u003c\/p\u003e \u003cp\u003e19. Five Starter Moves: Audio and Video 73\u003c\/p\u003e \u003cp\u003e20. Five Starter Moves: LinkedIn, Facebook, and Twitter 76\u003c\/p\u003e \u003cp\u003e21. A Sample Social Media Toolkit 78\u003c\/p\u003e \u003cp\u003e22. Social Media and Social Network Starting Points 84\u003c\/p\u003e \u003cp\u003e23. What Friends and Seinfeld Teach You about Growing Your Audience 94\u003c\/p\u003e \u003cp\u003e24. Twitter Revisited 97\u003c\/p\u003e \u003cp\u003e25. Case Study: For Those Who Pea on Social Media 103\u003c\/p\u003e \u003cp\u003e26. Basic Business Blogging Suggestions 105\u003c\/p\u003e \u003cp\u003e27. A Sample Blogging Work Flow 111\u003c\/p\u003e \u003cp\u003e28. If You Intend to Blog Seriously 118\u003c\/p\u003e \u003cp\u003e29. Performance and Your Audience: Blogging Tips 120\u003c\/p\u003e \u003cp\u003e30. Some Tips to Fine-Tune Your Blog 122\u003c\/p\u003e \u003cp\u003e31. How to Create Business from a Blog 127\u003c\/p\u003e \u003cp\u003e32. 50 Blog Topics Marketers Could Write for Their Companies 132\u003c\/p\u003e \u003cp\u003e33. Growing Your Audience: Some Basics 135\u003c\/p\u003e \u003cp\u003e34. Be Effective in Meetings, and Use Social Media Tools 140\u003c\/p\u003e \u003cp\u003e35. Programming for the Masses: Social Computing 144\u003c\/p\u003e \u003cp\u003e36. Creatives and Your Secret Mission 147\u003c\/p\u003e \u003cp\u003e37. Advice for Traditional and Local News Media 149\u003c\/p\u003e \u003cp\u003e38. Social Networks are Your Local Pubs 152\u003c\/p\u003e \u003cp\u003e39. Facebook and the Social Graph: Who Benefits? 155\u003c\/p\u003e \u003cp\u003e40. The Value of Networks 156\u003c\/p\u003e \u003cp\u003e41. Five Things to Do at a Social Networking Meetup 162\u003c\/p\u003e \u003cp\u003e42. Delivering Content Value to Market Your Product 164\u003c\/p\u003e \u003cp\u003e43. The Community Play 165\u003c\/p\u003e \u003cp\u003e44. The Power of Links 169\u003c\/p\u003e \u003cp\u003e45. Authority, Ownership, and Mechanics 172\u003c\/p\u003e \u003cp\u003e46. Enabling Peer Collaboration Using Social Networks 174\u003c\/p\u003e \u003cp\u003e47. 10 Ways to Make Your Next Conference Better 176\u003c\/p\u003e \u003cp\u003e48. Who is Secretly Pitching You? 178\u003c\/p\u003e \u003cp\u003e49. The Sound of Content Ripping Free from Its Page 182\u003c\/p\u003e \u003cp\u003e50. Social Media—Talk is Cheap for Businesses 185\u003c\/p\u003e \u003cp\u003e51. The Community Ecosystem 191\u003c\/p\u003e \u003cp\u003e52. Social Media Starter Moves for Freelancers 194\u003c\/p\u003e \u003cp\u003e53. Making a Business from Social Media 203\u003c\/p\u003e \u003cp\u003e54. Make Your Blog Design Work for You 206\u003c\/p\u003e \u003cp\u003e55. Social Media Starter Moves for Real Estate 211\u003c\/p\u003e \u003cp\u003e56. How Do Realtors Demonstrate Community? 214\u003c\/p\u003e \u003cp\u003e57. Social Media Starter Moves for Entertainers 216\u003c\/p\u003e \u003cp\u003e58. Social Media Starter Moves for Entrepreneurs 219\u003c\/p\u003e \u003cp\u003e59. Customer Service Needs New Channels . . . or Does It? 222\u003c\/p\u003e \u003cp\u003e60. What I Want a Social Media Expert to Know 224\u003c\/p\u003e \u003cp\u003e61. On Managing a Community 226\u003c\/p\u003e \u003cp\u003e62. Make Your LinkedIn Profile Work for You 230\u003c\/p\u003e \u003cp\u003e63. Develop a Strong Personal Brand Online: Part 1 233\u003c\/p\u003e \u003cp\u003e64. Develop a Strong Personal Brand Online: Part 2 236\u003c\/p\u003e \u003cp\u003e65. 100 Personal Branding Tactics Using Social Media 240\u003c\/p\u003e \u003cp\u003e66. Blog Topics for Business-to-Business Customers 249\u003c\/p\u003e \u003cp\u003e67. Starting a Social Media Strategy 253\u003c\/p\u003e \u003cp\u003e68. Social Media Strategy: The Planning Stage 257\u003c\/p\u003e \u003cp\u003e69. Social Media Strategy: Aligning Goals and Measurements 259\u003c\/p\u003e \u003cp\u003e70. Writing E-mail That Gets Answered 263\u003c\/p\u003e \u003cp\u003e71. Where I Learn Even More 267\u003c\/p\u003e \u003cp\u003e72. What Do You Think People Want from Your Site 269\u003c\/p\u003e \u003cp\u003e73. Musicians Play for Tips: The Importance of Comments 271\u003c\/p\u003e \u003cp\u003e74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing 273\u003c\/p\u003e \u003cp\u003e75. Should Hotels Have Social Networks? 278\u003c\/p\u003e \u003cp\u003e76. Essential Skills of a Community Manager 280\u003c\/p\u003e \u003cp\u003e77. 50 Steps to Establishing a Consistent Social Media Practice 283\u003c\/p\u003e \u003cp\u003e78. How to Reach and Influence Prospects 288\u003c\/p\u003e \u003cp\u003e79. How Content Marketing Will Shake the Tree 292\u003c\/p\u003e \u003cp\u003e80. Write Your LinkedIn Profile for Your Future 293\u003c\/p\u003e \u003cp\u003e81. Consider a Marketing Funnel 296\u003c\/p\u003e \u003cp\u003e82. Content Networks and Storefronts 298\u003c\/p\u003e \u003cp\u003e83. How to Do More with Less Time 302\u003c\/p\u003e \u003cp\u003e84. Creating Honest Content Marketing 308\u003c\/p\u003e \u003cp\u003e85. How I Do It 309\u003c\/p\u003e \u003cp\u003e86. What I Want PR and Marketing Professionals to Know 313\u003c\/p\u003e \u003cp\u003e87. Best Social Media Advice from chrisbrogan.com 315\u003c\/p\u003e \u003cp\u003eIndex 321\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276363821336,"sku":"9780470563410","price":16.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470563410_228701.jpg?v=1781367448","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-media-101-tactics-and-tips-to-develop-your-business-online-hardback-9780470563410","provider":"Freshly Printed Books","version":"1.0","type":"link"}