{"product_id":"social-marketing-and-social-change-strategies-and-tools-for-improving-health-well-being-and-the-environment-paperback-softback-9780470936849","title":"Social Marketing and Social Change; Strategies and Tools For Improving Health, Well-Being, and the Environment (Paperback \/ softback) 9780470936849","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Marketing and Social Change\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eStrategies and Tools For Improving Health, Well-Being, and the Environment\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eR. Craig Lefebvre (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470936849, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 April 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e592 pages\u003cbr\u003e22.9 x 17.3 x 3 cm, 0.907 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eHow can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.\u003cbr\u003e \u003cbr\u003e “This is it -- \u003ci\u003ethe\u003c\/i\u003e comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—\u003cb\u003eBill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—\u003cb\u003eRobert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—\u003cb\u003eEdward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eFigures and Tables xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eThe Author xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The History and Domains of Social Marketing 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 2\u003c\/p\u003e \u003cp\u003eThe Change We Need: New Ways of Thinking About Social Issues 2\u003c\/p\u003e \u003cp\u003eWicked Problems and Their Solution 5\u003c\/p\u003e \u003cp\u003eWhy Use Social Marketing? 9\u003c\/p\u003e \u003cp\u003eWhat is Social Marketing? 13\u003c\/p\u003e \u003cp\u003eA Historical Perspective 15\u003c\/p\u003e \u003cp\u003eSummary 30\u003c\/p\u003e \u003cp\u003eKey Terms 31\u003c\/p\u003e \u003cp\u003eDiscussion Questions 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Principles of Social Marketing 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 34\u003c\/p\u003e \u003cp\u003eThe Characteristics of Social Marketing 34\u003c\/p\u003e \u003cp\u003eHow Can We Use Social Marketing? 38\u003c\/p\u003e \u003cp\u003eStrategic Social Marketing 41\u003c\/p\u003e \u003cp\u003eEthics for Social Marketing 70\u003c\/p\u003e \u003cp\u003eSummary 72\u003c\/p\u003e \u003cp\u003eKey Terms 73\u003c\/p\u003e \u003cp\u003eDiscussion Questions 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Determinants, Context, and Consequences for Individual and Social Change 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 76\u003c\/p\u003e \u003cp\u003eWhy Use Theory? 77\u003c\/p\u003e \u003cp\u003eFrom Individual to System Levels of Analysis: Changing Scales of Reality 91\u003c\/p\u003e \u003cp\u003eMindspace 97\u003c\/p\u003e \u003cp\u003eShifting from Individuals to Markets 115\u003c\/p\u003e \u003cp\u003eSummary 119\u003c\/p\u003e \u003cp\u003eKey Terms 120\u003c\/p\u003e \u003cp\u003eDiscussion Questions 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Segmentation and Competition 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 124\u003c\/p\u003e \u003cp\u003eSegmentation 124\u003c\/p\u003e \u003cp\u003eCompetition 143\u003c\/p\u003e \u003cp\u003eSummary 153\u003c\/p\u003e \u003cp\u003eKey Terms 154\u003c\/p\u003e \u003cp\u003eDiscussion Questions 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Moving from Descriptions of People to Understanding, Empathy, and Insight 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 158\u003c\/p\u003e \u003cp\u003eThe Depth Deficit 160\u003c\/p\u003e \u003cp\u003ePriority Group Personas or Archetypes 163\u003c\/p\u003e \u003cp\u003eThe Creative Brief 169\u003c\/p\u003e \u003cp\u003eThe Vital Function of the Planner 175\u003c\/p\u003e \u003cp\u003eInsight 177\u003c\/p\u003e \u003cp\u003eDesigning Research for Empathy, Insight, and Inspiration 184\u003c\/p\u003e \u003cp\u003eSummary 202\u003c\/p\u003e \u003cp\u003eKey Terms 203\u003c\/p\u003e \u003cp\u003eDiscussion Questions 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Consumer Experience as the Marketer’s Touchpoint 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 206\u003c\/p\u003e \u003cp\u003eGoing Out of Our Heads 207\u003c\/p\u003e \u003cp\u003eExploratory Formative Research: Online Health Information Behaviors 215\u003c\/p\u003e \u003cp\u003eA Continuum of Touchpoints 244\u003c\/p\u003e \u003cp\u003eSummary 247\u003c\/p\u003e \u003cp\u003eKey Terms 247\u003c\/p\u003e \u003cp\u003eDiscussion Questions 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Strategic Positioning and Brands 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 250\u003c\/p\u003e \u003cp\u003ePositioning 250\u003c\/p\u003e \u003cp\u003ePositioning Concurrency as an HIV Risk Behavior 252\u003c\/p\u003e \u003cp\u003eBrands 254\u003c\/p\u003e \u003cp\u003eSummary 265\u003c\/p\u003e \u003cp\u003eKey Terms 266\u003c\/p\u003e \u003cp\u003eDiscussion Questions 266\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Embedding Marketing in Programs and Organizations: Developing Strategy 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 270\u003c\/p\u003e \u003cp\u003eCreating a Marketing Strategy 272\u003c\/p\u003e \u003cp\u003eApplying Social Marketing Anywhere, Anytime 288\u003c\/p\u003e \u003cp\u003eWays to Improve Social Marketing Programs 305\u003c\/p\u003e \u003cp\u003eSummary 307\u003c\/p\u003e \u003cp\u003eKey Terms 308\u003c\/p\u003e \u003cp\u003eDiscussion Questions 308\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Using Marketing Mix Components for Program Development 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 310\u003c\/p\u003e \u003cp\u003eProducts 311\u003c\/p\u003e \u003cp\u003eServices 314\u003c\/p\u003e \u003cp\u003ePlaces 321\u003c\/p\u003e \u003cp\u003ePrices 325\u003c\/p\u003e \u003cp\u003ePromotion 336\u003c\/p\u003e \u003cp\u003ePulling it All Together 345\u003c\/p\u003e \u003cp\u003eSummary 346\u003c\/p\u003e \u003cp\u003eKey Terms 347\u003c\/p\u003e \u003cp\u003eDiscussion Questions 348\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Monitoring and Evaluation 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 350\u003c\/p\u003e \u003cp\u003eProgram Monitoring 351\u003c\/p\u003e \u003cp\u003eEvaluation 361\u003c\/p\u003e \u003cp\u003eSummary 382\u003c\/p\u003e \u003cp\u003eKey Terms 383\u003c\/p\u003e \u003cp\u003eDiscussion Questions 384\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Personal and Community Engagement in Change 385\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 386\u003c\/p\u003e \u003cp\u003eCommunity-Based Approaches to Social Marketing 386\u003c\/p\u003e \u003cp\u003eShifting from Engagement to Activation 406\u003c\/p\u003e \u003cp\u003eCan Social Marketing Revitalize Communities? 408\u003c\/p\u003e \u003cp\u003eSummary 410\u003c\/p\u003e \u003cp\u003eKey Terms 410\u003c\/p\u003e \u003cp\u003eDiscussion Questions 411\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Social Technologies for Social Marketing and Social Change 413\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 414\u003c\/p\u003e \u003cp\u003eDeveloping Strategies for Social Media 414\u003c\/p\u003e \u003cp\u003eMobile Technologies 431\u003c\/p\u003e \u003cp\u003ePulling it Together: The Media Multiplexity Idea 440\u003c\/p\u003e \u003cp\u003eImplications of Social and Mobile Technologies for Marketing Social Change 441\u003c\/p\u003e \u003cp\u003eSummary 444\u003c\/p\u003e \u003cp\u003eKey Terms 444\u003c\/p\u003e \u003cp\u003eDiscussion Questions 445\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Social Marketing for Dissemination and Program Sustainability 447\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 448\u003c\/p\u003e \u003cp\u003eDissemination of Program and Service Innovations 448\u003c\/p\u003e \u003cp\u003eMarketing to Achieve Sustainable Programs 460\u003c\/p\u003e \u003cp\u003eSummary 472\u003c\/p\u003e \u003cp\u003eKey Terms 473\u003c\/p\u003e \u003cp\u003eDiscussion Questions 474\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Management and Innovation 475\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives 476\u003c\/p\u003e \u003cp\u003eCreating a Marketing Culture 476\u003c\/p\u003e \u003cp\u003eInnovations 491\u003c\/p\u003e \u003cp\u003eLooking to the Future of Social Marketing 497\u003c\/p\u003e \u003cp\u003eSummary 501\u003c\/p\u003e \u003cp\u003eKey Terms 503\u003c\/p\u003e \u003cp\u003eDiscussion Questions 503\u003c\/p\u003e \u003cp\u003eReferences 505\u003c\/p\u003e \u003cp\u003eIndex 541\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Medicine: general issues [\u003ca title=\"See our other books on Medicine: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medicine:%20general%20issues%20%5BMB%5D%22\"\u003eMB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52278118908184,"sku":"9780470936849","price":68.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470936849.jpg?v=1781458428","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-marketing-and-social-change-strategies-and-tools-for-improving-health-well-being-and-the-environment-paperback-softback-9780470936849","provider":"Freshly Printed Books","version":"1.0","type":"link"}