{"product_id":"social-machines-how-to-develop-connected-products-that-change-customers-lives-hardback-9781118471685","title":"Social Machines; How to Develop Connected Products That Change Customers' Lives (Hardback) 9781118471685","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Machines\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Develop Connected Products That Change Customers' Lives\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePeter Semmelhack (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118471685, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 10 May 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.1 x 15 x 2.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eCompanies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand\/market awareness, and increase revenues. \u003ci\u003eSocial Machines\u003c\/i\u003e is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how smart phones and tablets enable Social Machines\u003c\/li\u003e \u003cli\u003eDescribes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.\u003c\/li\u003e \u003cli\u003eArticulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Social Machines: An Overview 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Introduction 3\u003c\/p\u003e \u003cp\u003eChapter 2 A Social Internet of Things 11\u003c\/p\u003e \u003cp\u003eChapter 3 Why Social Networks Must Evolve 21\u003c\/p\u003e \u003cp\u003eEverything Will Get Connected 23\u003c\/p\u003e \u003cp\u003eEverything Will Get Smarter 29\u003c\/p\u003e \u003cp\u003eEverything Will Get Social 30\u003c\/p\u003e \u003cp\u003eWe’re Running Out of Humans! 33\u003c\/p\u003e \u003cp\u003eChapter 4 Social Machines and the Future of Humankind 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Overview 49\u003c\/p\u003e \u003cp\u003eChapter 6 A Brief History of Abstraction 53\u003c\/p\u003e \u003cp\u003eChapter 7 Social Product Design 65\u003c\/p\u003e \u003cp\u003eConnected versus Social 68\u003c\/p\u003e \u003cp\u003eExample 1—The Weather Station 73\u003c\/p\u003e \u003cp\u003eExample 2—Wheelchairs and Hand Sanitizers 80\u003c\/p\u003e \u003cp\u003eExample 3—The Social Bicycle 84\u003c\/p\u003e \u003cp\u003eChapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99\u003c\/p\u003e \u003cp\u003eThe Social Seven—Overview 102\u003c\/p\u003e \u003cp\u003eThe Social Seven—Details 105\u003c\/p\u003e \u003cp\u003eChapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Business of Social Machines 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Introduction 123\u003c\/p\u003e \u003cp\u003ePeople Sharing Things 125\u003c\/p\u003e \u003cp\u003eThings Sharing Data 130\u003c\/p\u003e \u003cp\u003eChapter 11 How to Build a Business Using Social Machines 137\u003c\/p\u003e \u003cp\u003eRetrofit Model 139\u003c\/p\u003e \u003cp\u003eBuilt-in Model 142\u003c\/p\u003e \u003cp\u003eChapter 12 My Customer’s Customer Is My Customer:The Beauty of a Social Value Chain 149\u003c\/p\u003e \u003cp\u003eChapter 13 The Art of Social Pricing 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Getting Started 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159\u003c\/p\u003e \u003cp\u003eBut First, a Quick Story 161\u003c\/p\u003e \u003cp\u003eHow Do I Make My Product Social? 167\u003c\/p\u003e \u003cp\u003eRetrofit Model 183\u003c\/p\u003e \u003cp\u003eBuilt-in Model 185\u003c\/p\u003e \u003cp\u003eChapter 15 Getting There from Here 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Scenarios 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Smart Home 197\u003c\/p\u003e \u003cp\u003eChapter 17 Retail 203\u003c\/p\u003e \u003cp\u003eChapter 18 Transportation 211\u003c\/p\u003e \u003cp\u003eChapter 19 Finance 217\u003c\/p\u003e \u003cp\u003eChapter 20 Health and Wellness 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Resources 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52417776877848,"sku":"9781118471685","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118471685_266227.jpg?v=1784508269","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-machines-how-to-develop-connected-products-that-change-customers-lives-hardback-9781118471685","provider":"Freshly Printed Books","version":"1.0","type":"link"}