{"product_id":"social-business-by-design-transformative-social-media-strategies-for-the-connected-company-hardback-9781118273210","title":"Social Business By Design; Transformative Social Media Strategies for the Connected Company (Hardback) 9781118273210","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Business By Design\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTransformative Social Media Strategies for the Connected Company\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDion Hinchcliffe (Author), Peter Kim (Author), Jeff Dachis (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118273210, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 April 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 15.8 x 2.3 cm, 0.445 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“\u003ci\u003eSocial Business by Design\u003c\/i\u003e is a book about turning your business into a social one—not one that spams Twitter, but actually bakes the benefits of the social revolution right into the fabric of your organization. A big idea, and an urgent one.”\u003cbr\u003e \u003cb\u003e—Seth Godin, author, \u003ci\u003ePoke the Box\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e“\u003ci\u003eSocial Business by Design\u003c\/i\u003e has a clear, simple, straightforward message that puts people in the center of a new way of thinking and working.”\u003cbr\u003e \u003cb\u003e—\u003c\/b\u003e\u003cb\u003eTony\u003c\/b\u003e \u003cb\u003eHsieh, author, \u003ci\u003eDelivering Happiness\u003c\/i\u003e; CEO, Zappos.com, Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“If you are serious about developing a social business, then keep this book close at hand. Dion Hinchcliffe and Peter Kim bring years of wisdom and experience, paid in blood and sweat, to the pages of \u003ci\u003eSocial Business by Design—\u003c\/i\u003eso that you don't have to.”\u003cbr\u003e \u003cb\u003e—Charlene Li, author, \u003ci\u003eOpen Leadership;\u003c\/i\u003e founder, Altimeter Group\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eSocial Business by Design\u003c\/i\u003e goes beyond the surface level of social media to help executives across departments think like social anthropologists who can deeply integrate the latest insights, trends, and data to help their businesses thrive in the 21st century. Kim and Hinchcliffe have helped companies from the inside and know their subject matter well.”\u003cbr\u003e \u003cb\u003e—Scott Monty, Global Digital Communications, Ford Motor Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“The debate about whether social business is worthwhile is over, thankfully. Now we can move on to the much more important work of successfully putting in place new technology-enabled ways of working, marketing, and innovating. With this invaluable book, Hinchcliffe and Kim offer guidance springing from their deep experience on how to do just this.”\u003cbr\u003e \u003cb\u003e—Andrew McAfee, principal research scientist, MIT; author, \u003ci\u003eEnterprise 2.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“New technology is driving a fundamental power shift in business globally, representing a significant challenge for business. But that same technology also provides unparalleled opportunity if we learn how to harness it. This compelling book outlines the basic principles we will all need to transform challenges into opportunities.”\u003cbr\u003e \u003cb\u003e—John Hagel, coauthor, \u003ci\u003eThe Power of Pull;\u003c\/i\u003e cochairman\u003ci\u003e,\u003c\/i\u003e The Center for the Edge\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Social Business by Design\u003c\/i\u003e easily earns a ‘like,’ a tweet, a follow, a share, a 5-star rating, and plenty of fans.  It shows leaders how to transform their businesses and brands using internal and external social media at scale. What could be more urgent or timely?”\u003cbr\u003e \u003cb\u003e—Pete Blackshaw, global head, digital marketing and social media, Nestle; author, \u003ci\u003eSatisfied Customers Tell Three Friends, Angry Customers Tell 3,000\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Business is changing right before our very eyes. We are in a world of empowered individuals with reliable, always-on, cross-media connectivity with a vivacious appetite for continuous improvement to win amongst global competition. The frameworks in this book dimensionalize the socially enabled cross-functional business critical opportunities and will help you quickly chart a clear course for success to win in our evolving social business landscape.”\u003cbr\u003e \u003cb\u003e—Michael Donnelly, group director, worldwide interactive marketing, Coca-Cola\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Every business must find its way forward in today's rapidly changing world. This book details the very notion of what being social means in a new way that avoids the hype. Instead, a fascinating case is made for transforming what organizations can do with social media.”\u003cbr\u003e \u003cb\u003e—Kirk Kness, vice president of emerging solutions group, T. Rowe Price\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“The business world as we know it is changing, and Peter Kim and Dion Hinchcliffe, along with the rest of the Dachis team, are leading the way! The key is understanding how the world is changing and how your business can lead the way. \u003ci\u003eSocial Business by Design\u003c\/i\u003e will help guide you.”\u003cbr\u003e \u003cb\u003e—Frank Eliason, senior vice president of social media at Citi; author, \u003ci\u003eAt Your Service\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Launching new social practices in a big organization like L'Oréal requires a strong mind change in which Peter has been our coach: \u003ci\u003eSocial Business by Design\u003c\/i\u003e sets the stage of a global marketing change, which is above all, a change of marketing mindset.”\u003cbr\u003e \u003cb\u003e—Georges-Edouard Dias, senior vice president, digital business, strategic marketing division, L'Oréal SA\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Social Business by Design\u003c\/i\u003e gets right to the heart of the social business trend. Dion Hinchcliffe and Peter Kim reveal not just what you need to do, inside and outside your company, to make social technologies pay off—they also show how to put it all together into a cohesive framework and measure the results. A must-read.”\u003cbr\u003e \u003cb\u003e—Josh Bernoff, senior vice president, idea development, Forrester Research; coauthor, \u003ci\u003eGroundswell\u003c\/i\u003e and \u003ci\u003eEmpowered\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eFrom the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003eSocial Business By Design\u003c\/i\u003e is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, \u003ci\u003eSocial Business By Design\u003c\/i\u003e clearly shows how to choose and implement a social business strategy and maximize its impact.  \u003cul type=\"disc\"\u003e \u003cli\u003eExplains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more\u003c\/li\u003e \u003cli\u003eFeatures examples from high-profile companies such as SAP, Procter \u0026amp; Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies\u003c\/li\u003e \u003cli\u003eDraws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eContaining actionable, high-impact techniques that save time and the bottom line, \u003ci\u003eSocial Business By Design\u003c\/i\u003e will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by \u003ci\u003eJeff Dachis\u003c\/i\u003e vii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE Adapting Organizations to the Twenty-First Century 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Social Media: Drivers of Global Business Opportunity 7\u003c\/p\u003e \u003cp\u003e2 Social Media: A Way of Life, a Way of Business 17\u003c\/p\u003e \u003cp\u003e3 Who’s Winning in Social Business and Why 25\u003c\/p\u003e \u003cp\u003e4 The Global Business Transition to Social Media 45\u003c\/p\u003e \u003cp\u003e5 How Business Will Make the Transition 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO The Techniques of Social Business 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Social Media Marketing 65\u003c\/p\u003e \u003cp\u003e7 Social Product Development 87\u003c\/p\u003e \u003cp\u003e8 Crowdsourcing: Community-Powered Workforces 93\u003c\/p\u003e \u003cp\u003e9 Social Customer Relationship Management and Customer Communities: Social Customer Care 99\u003c\/p\u003e \u003cp\u003e10 Social Business Ecosystems: Engaging with Business Partners 107\u003c\/p\u003e \u003cp\u003e11 Workforce Engagement: Creating a Connected Company Using Social Business 127\u003c\/p\u003e \u003cp\u003e12 Social Business Supporting Capabilities 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE Social Business Design and Strategy 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Identifying Priorities and Planning 159\u003c\/p\u003e \u003cp\u003e14 Building Blocks: The Elements of Social Business 169\u003c\/p\u003e \u003cp\u003e15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together 185\u003c\/p\u003e \u003cp\u003e16 Building a Social Business Strategy: The Outputs 191\u003c\/p\u003e \u003cp\u003e17 Getting Started with Social Business 195\u003c\/p\u003e \u003cp\u003e18 Maturity: The Social Business Unit 205\u003c\/p\u003e \u003cp\u003eEpilogue 211\u003c\/p\u003e \u003cp\u003eAppendix: The Ten Tenets of Social Business 215\u003c\/p\u003e \u003cp\u003eNotes 217\u003c\/p\u003e \u003cp\u003eAcknowledgments 229\u003c\/p\u003e \u003cp\u003eAbout the Authors 231\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52417763016984,"sku":"9781118273210","price":18.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118273210_261215.jpg?v=1784507357","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/social-business-by-design-transformative-social-media-strategies-for-the-connected-company-hardback-9781118273210","provider":"Freshly Printed Books","version":"1.0","type":"link"}