{"product_id":"small-business-management-paperback-softback-9780471500711","title":"Small Business Management (Paperback \/ softback) 9780471500711","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSmall Business Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eHal B. Pickle (Author), Royce L. Abrahamson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471500711, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 February 1990\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e736 pages\u003cbr\u003e24.2 x 19.8 x 4 cm, 1.288 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eENTREPRENEURSHIP, SMALL BUSINESS OWNERSHIP, AND FRANCHISING.\u003cbr\u003e \u003cbr\u003e Entrepreneurship.\u003cbr\u003e \u003cbr\u003e Ownership.\u003cbr\u003e \u003cbr\u003e Franchising.\u003cbr\u003e \u003cbr\u003e ESTABLISHING THE FIRM.\u003cbr\u003e \u003cbr\u003e The Business Plan.\u003cbr\u003e \u003cbr\u003e Sources of Funds.\u003cbr\u003e \u003cbr\u003e Location Analysis.\u003cbr\u003e \u003cbr\u003e Physical Facilities.\u003cbr\u003e \u003cbr\u003e MANAGING THE SMALL BUSINESS.\u003cbr\u003e \u003cbr\u003e Management Strategy and Employee Relations.\u003cbr\u003e \u003cbr\u003e Personnel Management.\u003cbr\u003e \u003cbr\u003e Microcomputers in Small Business.\u003cbr\u003e \u003cbr\u003e Risk Management.\u003cbr\u003e \u003cbr\u003e MANAGEMENT INFORMATION AND MERCHANDISE CONTROL.\u003cbr\u003e \u003cbr\u003e Financial Recordkeeping and Cash Control.\u003cbr\u003e \u003cbr\u003e Accounting Statements and Analysis.\u003cbr\u003e \u003cbr\u003e Purchasing.\u003cbr\u003e \u003cbr\u003e Inventory Control.\u003cbr\u003e \u003cbr\u003e MARKETING THE PRODUCT OR SERVICE.\u003cbr\u003e \u003cbr\u003e Marketing Strategy and Marketing Research.\u003cbr\u003e \u003cbr\u003e Pricing.\u003cbr\u003e \u003cbr\u003e Consumer Behavior and Personal Selling.\u003cbr\u003e \u003cbr\u003e Promotional Strategy.\u003cbr\u003e \u003cbr\u003e THE GOVERNMENT AND SMALL BUSINESS.\u003cbr\u003e \u003cbr\u003e Consumer Credit.\u003cbr\u003e \u003cbr\u003e Legal Considerations.\u003cbr\u003e \u003cbr\u003e Government Control, Assistance, and International MarketingOpportunities.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e The Business Plan.\u003cbr\u003e \u003cbr\u003e Small Business-Related Trade Associations.\u003cbr\u003e \u003cbr\u003e Private Sector Resources.\u003cbr\u003e \u003cbr\u003e Small Business Administration Field Offices.\u003cbr\u003e \u003cbr\u003e Small Business Administration Publications.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293500862744,"sku":"9780471500711","price":144.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471500711.jpg?v=1781642700","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/small-business-management-paperback-softback-9780471500711","provider":"Freshly Printed Books","version":"1.0","type":"link"}