{"product_id":"signs-of-difference-language-and-ideology-in-social-life-hardback-9781108491891","title":"Signs of Difference; Language and Ideology in Social Life (Hardback) 9781108491891","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSigns of Difference\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLanguage and Ideology in Social Life\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eAn important study of how signs and sign relations create social and linguistic differences - and unities.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSusan Gal (Author), Judith T. Irvine (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108491891, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 June 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e326 pages, 3 b\/w illus.  8 tables\u003cbr\u003e23.5 x 15.6 x 2.2 cm, 0.6 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… the book walks the reader through the semiotic experience of everyday life, making it possible to see meaning-making as it happens, a quality that makes it particularly valuable for students.' Cambridge University Press\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHow are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? How is difference, in language and in social life, made - and unmade? How and why are some differences persuasive as the basis for action, while other differences are ignored or erased? Written by two recognised authorities on language and culture, this book argues that ideological work of all kinds is fundamentally communicative, and that social positions, projects and historical moments influence, and are influenced by, people's ideas about communicative practices. Neither true nor false, ideologies are positioned and partial visions of the world, relying on comparison and perspective; they exploit differences in expressive features - linguistic and otherwise - to construct convincing stereotypes of people, spaces and activities. Using detailed ethnographic, historical and contemporary examples, this outstanding book shows readers how to analyse ideological work semiotically.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePrologue: questions and exhibits\u003cbr\u003e Acknowledgements\u003cbr\u003e Introduction\u003cbr\u003e Part I. Ethnography: 1. Wolof in Senegal\u003cbr\u003e 2. German-Hungarians in Hungary\u003cbr\u003e Part II. Semiotics: 3. Ingredients: signs, conjectures, perspectives\u003cbr\u003e 4. Comparison: the semiotics of differentiation\u003cbr\u003e 5. Dynamics of change in differentiation\u003cbr\u003e Part III. Sites: 6. Situating ideological work\u003cbr\u003e 7. Among and between sites\u003cbr\u003e 8. Scales and scale-making: connecting sites\u003cbr\u003e Part IV. Pasts: 9. Library to field: ideologies in nineteenth-century linguistic research\u003cbr\u003e Coda: avenues of inquiry.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social \u0026amp; cultural anthropology, ethnography [\u003ca title=\"See our other books on Social \u0026amp; cultural anthropology, ethnography\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20\u0026amp;%20cultural%20anthropology,%20ethnography%20%5BJHMC%5D%22\"\u003eJHMC\u003c\/a\u003e], Sociolinguistics [\u003ca title=\"See our other books on Sociolinguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociolinguistics%20%5BCFB%5D%22\"\u003eCFB\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e], Language: history \u0026amp; general works [\u003ca title=\"See our other books on Language: history \u0026amp; general works\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Language:%20history%20\u0026amp;%20general%20works%20%5BCBX%5D%22\"\u003eCBX\u003c\/a\u003e], Language: reference \u0026amp; general [\u003ca title=\"See our other books on Language: reference \u0026amp; general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Language:%20reference%20\u0026amp;%20general%20%5BCB%5D%22\"\u003eCB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266377732376,"sku":"9781108491891","price":99.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108491891i.jpg?v=1696706685","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/signs-of-difference-language-and-ideology-in-social-life-hardback-9781108491891","provider":"Freshly Printed Books","version":"1.0","type":"link"}