{"product_id":"show-sold-separately-promos-spoilers-and-other-media-paratexts-hardback-9780814731949","title":"Show Sold Separately; Promos, Spoilers, and Other Media Paratexts (Hardback) 9780814731949","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eShow Sold Separately\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePromos, Spoilers, and Other Media Paratexts\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJonathan Gray (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780814731949\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 January 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e22.9 x 15.3 x 2.7 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless.\" - Henry Jenkins,author of Convergence Culture: Where Old and New Media Collide \"Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media.\" - Derek Kompare,author of Rerun Nation: How Repeats Invented American Television\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHighlights the trailers, merchandising and cultural conversations that shape our experiences of film and television\u003c\/b\u003e\u003cbr\u003e It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or \"paratexts,\" that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.\u003cbr\u003e \u003ci\u003eShow Sold Separately\u003c\/i\u003e gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for \u003ci\u003eThe Lord of the Rings\u003c\/i\u003e, spoilers for \u003ci\u003eLost\u003c\/i\u003e, the opening credits of \u003ci\u003eThe Simpsons\u003c\/i\u003e, \u003ci\u003eStar Wars\u003c\/i\u003e actions figures, press reviews for Friday Night Lights, the framing of \u003ci\u003eBatman Begins\u003c\/i\u003e, the videogame of \u003ci\u003eThe Thing\u003c\/i\u003e, and the trailers for \u003ci\u003eThe Sweet Hereafter\u003c\/i\u003e. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"NYU Press","offers":[{"title":"Brand New","offer_id":52563852656920,"sku":"9780814731949","price":53.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/show-sold-separately-promos-spoilers-and-other-media-paratexts-hardback-9780814731949","provider":"Freshly Printed Books","version":"1.0","type":"link"}