{"product_id":"share-this-the-social-media-handbook-for-pr-professionals-hardback-9781118404843","title":"Share This; The Social Media Handbook for PR Professionals (Hardback) 9781118404843","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eShare This\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Social Media Handbook for PR Professionals\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public.  This book is a useful guide to using social media effectively.\"—\u003cb\u003eLord Sugar\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"Social media is PR. And this is a book by PR professionals and experts in social media. If you're a PR professional, get the expertise and insights of the CIPR Social Media panel and impress your friends and clients. Gets a +1 from me. Like.\"—\u003cb\u003ePaul Mylrea, Director of Communications, BBC\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"This crowd-sourced book on social media is a welcome addition to PR literature, as it brings together a range of insights and world-views of social media and helps the sense-making process on its roles, value creation and appropriate strategies. I hope it will be regularly updated, as this is such a fast-moving field.\"—\u003cb\u003eProfessor Tom Watson, Professor of Public Relations, Bournemouth University\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Blogs like mine set the news agenda for traditional media, PRs would be daft to ignore a book about how old-school spin is dead and full of advice about how to work better now that social media has rewritten the rules.\"—\u003cb\u003ePaul Staines (aka Guido Fawkes)\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “This book challenges the minds and expands the horizons of PR and marketing professionals operating in today’s digital age, providing excellent insight into how to survive and thrive in it.”—\u003cb\u003eSteve Walker, FCIM, EMEA VP Corporate Communications, Oracle Corporation\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"Social media presents significant opportunities to the PR industry, and understanding and embracing these is critical to business success. This book covers and shines light on some of the most important topics in social media today.  A must read for anyone in the PR business.\"—\u003cb\u003eAndrew Bloch, Vice-Chairman and Founder, Frank PR\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"If you want to join a conversation on the convergence of digital and PR, this book is the conversation to go for. A series of essays that shakes up the status quo, questions conventional PR practices, and takes thoughtful positions in a social tone that will challenge, engage and entertain the reader. Get it while it’s hot!\"—\u003cb\u003eGerry Brown, FCIM, Lead Digital Analyst, Bloor Research\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"\u003ci\u003eShare This\u003c\/i\u003e is a brilliant concept - well conceived, well packaged, well written and a ‘must read’ for any PR professional practicing today. To have such a broad compilation of views on social media -- written specifically from a PR perspective -- is definitely something our industry has been crying out for.\"—\u003cb\u003eTrevor Young (aka PR Warrior), Edelman Australia\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"From corporate communications to brand marketing, social is now at the heart of what we do as PR professionals. This book provides outstanding practical guidance developed by some of our industry’s most distinguished practitioners and honed through the very methods that they recommend.\"—\u003cb\u003eMarshall Manson, Managing Director, Digital, EMEA, Edelman\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“When trying to make sense of the rapidly evolving social media world it makes sense to listen to the wisdom of crowds and \u003ci\u003eShare This: The Social Media Handbook for PR Professionals\u003c\/i\u003e does exactly that, being the result of a collaborative, online process using Google Documents.  What makes \u003ci\u003eShare This\u003c\/i\u003e really valuable is the assumption that the PR reader isn’t starting from scratch; so those with a working knowledge of social media can use the book to provide practical and trend-led insights and apply them to communication challenges today – and probably tomorrow. As PR realises the power of social media to radically change how brands communicate with their audiences, never has there been a better time to read this book.”—\u003cb\u003eAvril Lee,\u003c\/b\u003e \u003cb\u003ePartner, CEO London, Ketchum Pleon\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003e. CIPR (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118404843, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 July 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e23.6 x 16.3 x 2.7 cm, 0.517 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... a pragmatic guide and an invaluable insight for anyone working in the challenging world of public relations today.\" (\u003cem\u003eFlybe,\u003c\/em\u003e December 2012) \u003c\/p\u003e\n\u003cp\u003e\"A comprehensive handbook, which would be useful for anyone looking to get to grips social media.\" (\u003cem\u003eTalk Business,\u003c\/em\u003e October 2012)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eShare This\u003c\/i\u003e is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.\u003c\/p\u003e \u003cp\u003eThe book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShare This\u003c\/i\u003e was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of Contributors x\u003c\/p\u003e \u003cp\u003eForeword by Jane Wilson xi\u003c\/p\u003e \u003cp\u003eIntroduction by Stephen Waddington xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Changing Media, Changing PR 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 An Introduction to Social Networks 3\u003cbr\u003e\u003ci\u003eKaty Howell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Planning 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Kick‑Start Your Social Media Strategy 15\u003cbr\u003e\u003ci\u003eSimon Sanders\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 What has Google Ever Done for PR? 23\u003cbr\u003e\u003ci\u003eAndrew Smith\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Integrating Traditional and Social Media 31\u003cbr\u003e\u003ci\u003eHelen Nowicka\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Social Media Guidelines: Creating Freedom Within a Framework 39\u003cbr\u003e\u003ci\u003eGemma Griffiths\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Open Communication: Psychology, Ethics and Etiquette 49\u003cbr\u003e\u003ci\u003eBecky McMichael\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Networks 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Facebook: A Way to Engage with Your Audiences 61\u003cbr\u003e\u003ci\u003eRobin Wilson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Twitter: The Unstoppable Rise of Microblogging 71\u003cbr\u003e\u003ci\u003eAlex Lacey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 LinkedIn: Social Networking for Professionals 79\u003cbr\u003e\u003ci\u003eMatt Appleby\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Google+: Better than Buzz? 87\u003cbr\u003e\u003ci\u003eDan Tyte\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 The Business of Blogging 93\u003cbr\u003e\u003ci\u003eStephen Waddington\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Online Media Relations 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Modern Media Relations and Social Media Newsrooms 103\u003cbr\u003e\u003ci\u003eStuart Bruce\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Brands as Media 113\u003cbr\u003e\u003ci\u003eRob Brown\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 The Future of Broadcast 121\u003cbr\u003e\u003ci\u003eRussell Goldsmith\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Media Relations Modernised 129\u003cbr\u003e\u003ci\u003eAdam Parker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Pitching Using Social Media 137\u003cbr\u003e\u003ci\u003eJulio Romo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Monitoring and Measurement 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e17 Real-Time Public Relations 147\u003cbr\u003e\u003ci\u003ePhilip Sheldrake\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Social Media Monitoring 157\u003cbr\u003e\u003ci\u003eAndrew Smith\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Measuring Social Media 163\u003cbr\u003e\u003ci\u003eRichard Bagnall\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Skills 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Skilling Up for the Future 177\u003cbr\u003e\u003ci\u003eDaljit Bhurji\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 The Future of PR Education 185\u003cbr\u003e\u003ci\u003eRichard Bailey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VII Industry Change 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 Employee Engagement: How Social Media are Changing Internal Communication 195\u003cbr\u003e\u003ci\u003eRachel Miller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Back to the Future for Public Sector Communications 205\u003cbr\u003e\u003ci\u003eMark Pack\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Modernising Public Affairs for the Digital Age 213\u003cbr\u003e\u003ci\u003eStuart Bruce\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Social Media and the Third Sector 221\u003cbr\u003e\u003ci\u003eSimon Collister\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VIII The Future 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e26 Here Comes Web 3.0 and the Internet of Things 231\u003cbr\u003e\u003cb\u003ePhilip Sheldrake\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472111005976,"sku":"9781118404843","price":16.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118404843.jpg?v=1785717366","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/share-this-the-social-media-handbook-for-pr-professionals-hardback-9781118404843","provider":"Freshly Printed Books","version":"1.0","type":"link"}