{"product_id":"shakespeare-and-the-book-trade-hardback-9780521765664","title":"Shakespeare and the Book Trade (Hardback) 9780521765664","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eShakespeare and the Book Trade\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis study establishes the remarkable presence of Shakespeare's plays and poems in the early modern English book trade.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLukas Erne (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521765664, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 April 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, 25 b\/w illus.  21 tables\u003cbr\u003e23.1 x 15.5 x 2.5 cm, 0.6 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Shakespeare and the Book Trade provides a comprehensive picture of Shakespeare's enduring popularity. This highly influential analysis will be of particular interest to scholars of the early modern book trade, early modern printed drama and, of course, scholars seeking to study Shakespeare within the material, cultural, and monetary contexts of his own time.' Andie Silva, The Sixteenth Century Journal\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eShakespeare and the Book Trade follows on from Lukas Erne's groundbreaking Shakespeare as Literary Dramatist to examine the publication, constitution, dissemination and reception of Shakespeare's printed plays and poems in his own time and to argue that their popularity in the book trade has been greatly underestimated. Erne uses evidence from Shakespeare's publishers and the printed works to show that in the final years of the sixteenth century and the early part of the seventeenth century, 'Shakespeare' became a name from which money could be made, a book trade commodity in which publishers had significant investments and an author who was bought, read, excerpted and collected on a surprising scale. Erne argues that Shakespeare, far from indifferent to his popularity in print, was an interested and complicit witness to his rise as a print-published author. Thanks to the book trade, Shakespeare's authorial ambition started to become bibliographic reality during his lifetime.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e 1. Quantifying Shakespeare's presence in print\u003cbr\u003e 2. Shakespeare, publication and authorial misattribution\u003cbr\u003e 3. The bibliographic and paratextual makeup of Shakespeare's Quarto playbooks\u003cbr\u003e 4. Shakespeare's publishers\u003cbr\u003e 5. The reception of printed Shakespeare\u003cbr\u003e Appendix A. The publication of playbooks by Shakespeare and his contemporaries to 1660\u003cbr\u003e Appendix B. Printed playbooks of professional plays, including reprints, 1583–1622\u003cbr\u003e Appendix C. Shakespeare's publishers, 1593–1622.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Publishing industry \u0026amp; book trade [\u003ca title=\"See our other books on Publishing industry \u0026amp; book trade\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Publishing%20industry%20\u0026amp;%20book%20trade%20%5BKNTP%5D%22\"\u003eKNTP\u003c\/a\u003e], Shakespeare studies \u0026amp; criticism [\u003ca title=\"See our other books on Shakespeare studies \u0026amp; criticism\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Shakespeare%20studies%20\u0026amp;%20criticism%20%5BDSGS%5D%22\"\u003eDSGS\u003c\/a\u003e], Literary studies: plays \u0026amp; playwrights [\u003ca title=\"See our other books on Literary studies: plays \u0026amp; playwrights\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Literary%20studies:%20plays%20\u0026amp;%20playwrights%20%5BDSG%5D%22\"\u003eDSG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004996964632,"sku":"9780521765664","price":95.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521765664i_d2e21f93-7598-4500-bed3-6a467fd26474.jpg?v=1691380885","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/shakespeare-and-the-book-trade-hardback-9780521765664","provider":"Freshly Printed Books","version":"1.0","type":"link"}