{"product_id":"setting-the-agenda-mass-media-and-public-opinion-hardback-9781509535798","title":"Setting the Agenda; Mass Media and Public Opinion (Hardback) 9781509535798","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSetting the Agenda\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMass Media and Public Opinion\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMaxwell McCombs (Author), Sebastian Valenzuela (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509535798, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 November 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e248 pages\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.51 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"In many countries, professional journalism is in crisis, undermined by a perfect storm of collapsing business models and political attacks on its authority to speak the truth. Reese shows how institutional power matters deeply for journalism's crucial public role, but he goes further, by showing how such power now depends upon assemblages of actors far beyond the traditional newsroom. A fresh and exciting account that takes the field in new directions.\"\u003cbr\u003e—\u003cb\u003eAndrew Chadwick, Loughborough University\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Reese delivers an insightful analysis of the crisis of the modern press, and shows how journalism is reinventing itself in these challenging times for democracy.\"\u003cbr\u003e—\u003cb\u003eW. Lance Bennett, University of Washington\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Agenda setting remains the core theoretical foundation of political communication research. McCombs and Valenzuela's new edition of \u003ci\u003eSetting the Agenda\u003c\/i\u003e should be considered a canonical text for the field. All students of political communication need to consume this valuable and approachable overview of the theory's central tenets.\"\u003cbr\u003e—\u003cb\u003eR. Lance Holbert, Temple University\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"To explore and understand how traditional and new media influence the public opinion process, theory-driven approaches are greatly needed. Agenda-setting theory, as McCombs and Valenzuela’s book demonstrates, has been and still is an excellent guide for scholars pursuing this problem.\"\u003cbr\u003e—\u003cb\u003eToshio Takeshita, Meiji University\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eSetting the Agenda: Mass Media and Public Opinion\u003c\/i\u003e, since its first edition was printed in 2004, has become one of the most important textbooks on agenda-setting research.... This book contains clear theoretical frameworks, introduces diversified research methods to test media effects, and conveys interesting discussions on the applications of agenda setting in a variety of contexts.... This groundbreaking work is the best choice for students in the fields of communications, media, journalism, or politics.\"\u003cbr\u003e—\u003ci\u003e\u003cb\u003eInternational Journal of Communication\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eNews media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. \u003ci\u003eSetting the Agenda\u003c\/i\u003e, first published in 2004, has become the go-to textbook on this crucial topic.\u003c\/p\u003e \u003cp\u003eIn this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastián Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, \u003ci\u003eSetting the Agenda\u003c\/i\u003e also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory.\u003c\/p\u003e This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword: ‘Messages and Residues’ Donald L. Shaw and David H. Weaver \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Influencing Public Opinion\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOur pictures of the world\u003c\/p\u003e \u003cp\u003eContemporary empirical evidence\u003c\/p\u003e \u003cp\u003eThe accumulated evidence\u003c\/p\u003e \u003cp\u003eThe 1972 US presidential election in Charlotte\u003c\/p\u003e \u003cp\u003eThe 1976 US presidential election in three communities\u003c\/p\u003e \u003cp\u003eNational concern about civil rights\u003c\/p\u003e \u003cp\u003eBritish and American concern about foreign affairs\u003c\/p\u003e \u003cp\u003ePublic opinion in Germany\u003c\/p\u003e \u003cp\u003eAgenda setting in a Swedish election\u003c\/p\u003e \u003cp\u003ePublic opinion in Louisville\u003c\/p\u003e \u003cp\u003eLocal public opinion in Spain, Japan, and Argentina\u003c\/p\u003e \u003cp\u003eReplication with other issues\u003c\/p\u003e \u003cp\u003eCause and effect\u003c\/p\u003e \u003cp\u003eA new communication landscape\u003c\/p\u003e \u003cp\u003e1. Do online media have agenda-setting effects among the public?\u003c\/p\u003e \u003cp\u003e2. Has the proliferation of online media diminished the agenda-setting impact of the traditional media?\u003c\/p\u003e \u003cp\u003e3. To what extent are there specific channel effects vs. the collective impact of a communication gestalt?\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Reality and the News\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdiosyncratic pictures\u003c\/p\u003e \u003cp\u003eA decade of American public opinion\u003c\/p\u003e \u003cp\u003eCreating a crisis\u003c\/p\u003e \u003cp\u003eNational concern about drugs\u003c\/p\u003e \u003cp\u003eFear of crime\u003c\/p\u003e \u003cp\u003eDiscovering the environment\u003c\/p\u003e \u003cp\u003eAlarmed discovery\u003c\/p\u003e \u003cp\u003ePerspectives on agenda-setting effects\u003c\/p\u003e \u003cp\u003eContent versus exposure\u003c\/p\u003e \u003cp\u003eAgenda setting in past centuries\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Pictures in our Heads\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePictures of political candidates\u003c\/p\u003e \u003cp\u003eCandidate images in national elections\u003c\/p\u003e \u003cp\u003eCandidate images in local elections\u003c\/p\u003e \u003cp\u003eVisual images and attributes\u003c\/p\u003e \u003cp\u003eAttributes of issues\u003c\/p\u003e \u003cp\u003eCompelling arguments\u003c\/p\u003e \u003cp\u003eAgenda setting and other communication theories\u003c\/p\u003e \u003cp\u003eAttribute agenda setting and framing\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Networks of Issues and Attributes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssociative memory\u003c\/p\u003e \u003cp\u003eNetworks of candidates and attributes\u003c\/p\u003e \u003cp\u003eAccumulated evidence on network agenda setting\u003c\/p\u003e \u003cp\u003eA new gestalt perspective\u003c\/p\u003e \u003cp\u003eSumming Up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Why Agenda Setting Occurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRelevance and uncertainty\u003c\/p\u003e \u003cp\u003eOccurrence of agenda-setting effects\u003c\/p\u003e \u003cp\u003eRelevance\u003c\/p\u003e \u003cp\u003ePersonal experience with public issues\u003c\/p\u003e \u003cp\u003eIndividual differences\u003c\/p\u003e \u003cp\u003eIncidental learning\u003c\/p\u003e \u003cp\u003eAgenda-melding\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 How Agenda Setting Works\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCarrying capacity of the public agenda\u003c\/p\u003e \u003cp\u003eDiversity and volatility of the public agenda\u003c\/p\u003e \u003cp\u003eEducation and agenda setting\u003c\/p\u003e \u003cp\u003eExplaining the transfer of salience\u003c\/p\u003e \u003cp\u003eTimeframe for effects\u003c\/p\u003e \u003cp\u003eDiversity of salience measures\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Shaping the Media Agenda\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe president and the national agenda\u003c\/p\u003e \u003cp\u003eSubsidizing the media agenda\u003c\/p\u003e \u003cp\u003eCapturing the media agenda\u003c\/p\u003e \u003cp\u003eThree election agendas\u003c\/p\u003e \u003cp\u003eMedia agendas in local elections\u003c\/p\u003e \u003cp\u003eAttributes of local issues\u003c\/p\u003e \u003cp\u003eThree elements of elections\u003c\/p\u003e \u003cp\u003eA broader portrait\u003c\/p\u003e \u003cp\u003eIntermedia agenda setting\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Consequences of Agenda Setting\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePriming public opinion\u003c\/p\u003e \u003cp\u003eAttribute agendas and opinions\u003c\/p\u003e \u003cp\u003eForming opinions\u003c\/p\u003e \u003cp\u003eInfluencing behaviour\u003c\/p\u003e \u003cp\u003eAgenda setting role of business news\u003c\/p\u003e \u003cp\u003eSumming up\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Communication and Society\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTransmission of culture\u003c\/p\u003e \u003cp\u003eNew agenda-setting arenas\u003c\/p\u003e \u003cp\u003eOther cultural agendas\u003c\/p\u003e \u003cp\u003eConcepts, domains, and settings\u003c\/p\u003e \u003cp\u003eContinuing evolution of agenda-setting theory\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eBibliography\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441796247832,"sku":"9781509535798","price":50.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509535798.jpg?v=1785025856","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/setting-the-agenda-mass-media-and-public-opinion-hardback-9781509535798","provider":"Freshly Printed Books","version":"1.0","type":"link"}