{"product_id":"serious-money-fundraising-and-contributing-in-presidential-nomination-campaigns-paperback-9780521497800","title":"Serious Money; Fundraising and Contributing in Presidential Nomination Campaigns (Paperback) 9780521497800","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSerious Money\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFundraising and Contributing in Presidential Nomination Campaigns\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eSerious Money offers analysis of the relationship between fundraising methods and contributing decisions in presidential campaigns.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eClifford W. Brown (Author), Lynda W. Powell (Author), Clyde Wilcox (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521497800, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 29 September 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages, 9 b\/w illus.  24 tables\u003cbr\u003e22.9 x 15.2 x 1.2 cm, 0.3 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSerious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eFigures and tables\u003cbr\u003e Acknowledgments\u003cbr\u003e 1. Introduction\u003cbr\u003e 2. Regulatory environment\u003cbr\u003e 3. The contributor pool\u003cbr\u003e 4. Mobilizing the pool: methods of soliciting campaign funds\u003cbr\u003e 5. Candidate resources\u003cbr\u003e 6. Recruiting contributors and solicitors: candidate and individual decisions\u003cbr\u003e 7. Conclusion\u003cbr\u003e Appendices\u003cbr\u003e Works cited\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Political structure \u0026amp; processes [\u003ca title=\"See our other books on Political structure \u0026amp; processes\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20structure%20\u0026amp;%20processes%20%5BJPH%5D%22\"\u003eJPH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46019719758104,"sku":"9780521497800","price":28.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521497800i_5058419a-f781-41df-9c3e-82ea4dfb790b.jpg?v=1691383139","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/serious-money-fundraising-and-contributing-in-presidential-nomination-campaigns-paperback-9780521497800","provider":"Freshly Printed Books","version":"1.0","type":"link"}